Working together as one CIPD to strengthen our local level impact

1. Working together as one CIPD tostrengthen our local level impact Branch Officers and Committee Members Induction 17 September 2013

2. Since Peter’s arrival we have been reviewing our organisation in many ways, and have worked to develop our ‘story’...

9. We have redefined our purpose

10. We’re clear about our key goals and objectives • Extending impact and voice– being clear in our research and policy agendas, and open and collaborative to ensure we’re maximising our influence and impact on behalf of the profession, and making better use of the learnings and insights gained • More flexible standards and means of recognition – including clearer direction for different specialisms, roles and career paths • New ways of thinking about membership– segmenting our membership offer to recognise the different interests, skills and experience, seniority, and roles that current and potential members have, and better definition of the different professional levels • Extending our reach and relevance– such as connecting to and supporting small to medium sized enterprises, building better relationships with consultants who support and influence our profession, and extending our capacity and capability to support organisations as well as individuals • Strengthening branch networks and outreach– building a regional structure in the UK that can help share best practices, support branches, and bring together broader groups to better interact with local and regional communities and partners • Clarifying and extending our international presence – responding with a clear strategy and framework to the increasing demand for support internationally, the growing of best practices, and HR and learning skills development and recognition.

11. Our value chain – end-to-end Members and affiliates Centres and learners B2C B2C B2C Marketing and Sales Media outreach Quals and Awards Membership services and support PRpartners Training and learning Content Mgt and Product Developmnt Research and Thought Leadership Research partners Member, market data Content and Products CPD incl Conferences and Events Branches and Regions Assessment and Diagnosis Policy and public affairs Gov and Policy Makers Define and Diagnose Build and Develop Engage and support B2B Sales and Consulting (direct and indirect) Enabling functions Corporate membership B2B HR teams

12. Our new organisation, with branches at the heart of Market Development Working in collaboration with CIPD’s internal Business Units, to increase our market impact and engagement with key stakeholders (UK) through B2B and B2C sales and channel strategies

13. Reframing our approach to supporting a local CIPD: this is not about ‘Regionalisation’ • Our ‘Regional’ message has not always been clear or helpful • We see this as an extension of reach away from HQ-centric, not the other way round • ‘Regional’ as a term is: • Often mis-used and mis-represented in our conversations • Suggests a hierarchical, structural objective, whereas putting in additional structures/process is not the purpose in itself • Not landing well in Scotland (a COUNTRY!) and is open to interpretation with all • Suggestive of a ‘one-size-fits-all’ approach – ‘regional’ will not mean the same thing everywhere Regionalisation Develop our support and structures to enhanceour impact at a local level

14. We’re clear that together we can make a bigger difference at local level • A more joined up approach that better supports the volunteer contribution at a local level • Smarter ways of working to ensure a quality, consistency and continuity of efforts • Better use of our resources and investments • Championing a fully enabled network with appropriate IT and infrastructure support • Ultimately this is about having a greater impact through and with: • Members • Centres • Policy • Events • SME’s and businesses

15. Impacting the wider ‘Ecosystem’

16. 3 Emerging Agendas to improve and enhance our impact at local level OUR FOCUS TOGETHER THIS YEAR • Establish a new model of CIPD presence in Scotland, leading and supporting branch efforts 3 2 • Shape and better support a ‘London Region’ • Evolution of Branches & Volunteer Network • Efficiency and consolidation of efforts where appropriate • Smarter ways of working through synergies / harmonisation • Regional coordinating where it makes sense 1 CORE > IT Financial Model Governance Communications

17. Branch essentials

19. Good branch chair • Clear vision and clarity of purpose • Respected by committee • Is ethical and demonstrates integrity • Good interpersonal & communication skills • Enables delivery of mutually agreed objectives • Proficient in: • financial management • performance management • Committed to transparency and CPD

21. Hallmarks of a good branch committee? • Good branch leadership • Integrity and commitment • Team working • Ambassadors • Clarity of purpose • Open & accessible and delivers for members • Innovative & creative • And ........

22. You dot upset my team

23. What you really should know/do • what to expect of your branch officers • where to find things on the branch extranet • read E Branch Focus • implement use of Volunteer Agreement • read and understand the branch constitution

24. Transforming membership HR Profession Map http://www.cipd.co.uk/cipd-hr-profession/hr-profession-map/ Membership grades and criteria http://www.cipd.co.uk/Membership/membershiplevels CPDhttp://www.cipd.co.uk/cpd

25. Where can I get help?

26. Branch development team Who’s who • Karen McMillan, Director of Market Development UK and Ireland(PA Sally Osborne) s.osborne@cipd.co.uk t: 020 8612 6303 • Cheryl Myles, Head of Branch Development – c.myles@cipd.co.uk t: 020 8612 6704/07525 101761 • Jenny Rodrigues, Branch Development Executive – j.rodrigues@cipd.co.uk t: 020 8612 6706/07703 276000 • Michelle Watts, Branch Development Executive – m.watts@cipd.co.uk t: 020 8612 6705 • Jayde Browne, Branch Development Co-ordinator – j.browne@cipd.co.uk t:020 8621 6708

27. Branch development team • lead institution-wide developments in best branch practice • involved in Institute wide projects • implement Branch constitution • support branch teams • guides to ensure compliance with branch constitution, charter & bye-laws, companies and employment law • develop and support with tools and techniques

28. Other contacts • Data and labels • Self serve on the branch extranet branchrequests@cipd.co.uk • Branch stationery and stands • Self serve on the branch extranet http://www.amberandgreen.com/cipd/ • Membership and CPD • CPD/Membership & EA Enquiries 020 8612 6208 memdev@cipd.co.uk • Upgrading – Sarah Hughes • Policy enquiries – Ben Willmott • Centres – Debbie Johns • Web support • 020 8612 6211 webhelp@cipd.co.uk

29. Branch initiatives

30. What else do you need to ‘raise your game’ at branch level?

31. We really could not manage without you