Playhouse District Association Property-Based Business Improvement District

1. Playhouse District Association Property-Based Business Improvement District City Council Meeting Item No. 15 June 6, 2016

2. Playhouse PBID Boundaries

3. Playhouse PBID Activities • Playhouse District Association • Formed in 2001, Renewed in 2006 and 2011 • Requesting 3rd Renewal • Design & Physical Enhancementpower washing of sidewalks/bus stop areas/trash bins, trash, debris and litter pickup and removal of posters, signs and stickers on street furniture and poles. • Economic Enhancement Ambassador Guides – • Organization/Resources Development • Promotions & Marketing - Includes newsletters, website and social media management, development and distribution of promotional materials, seasonal decorations, special events…

4. Renewal Playhouse PBID • Renewal of PBID is multi-step • The Playhouse District Association drafted Management Plan • Goals, Objectives, Budget and Assessment Formula • Property Owner Petitions greater than 50% of the total assessment to be levied has been achieved and a Public Hearing was held on April 11, 2016 and a Resolution of Intention to assess and hold an election to Renew the PBID was adopted • In accordance with the provisions of Government Code 53753 and Article XIID of the California Constitution, the City gave notice by mail to the record owner of each identified parcel in the proposed District of tonight’s public hearing. These notices were mailed on April 20th, 2016 • As required by law, each notice included an assessment ballot and a summary of the procedures for the completion, return, and tabulation of the assessment ballot

5. Playhouse PBID

6. General Benefits

7. Proposed PDA Budget

8. Recommendation Find that adopting a resolution renewing the Playhouse District Association Property-based Business Improvement District is exempt from the California Environmental Quality Act (CEQA) per Section 15061(b)(3); and Authorize the Interim-City Manager to enter into the Baseline and Services Agreements Appoint the Playhouse District Association (acting by and through its Board of Directors) as the owners association for the purpose of making recommendations to the City Council on expenditures derived from the assessment, property classifications, as applicable, and on the method and basis of levying assessments Adopt a final resolution to Renew the Playhouse District Property-based Business Improvement District

10. Recognize Erlinda Romo Retiring as Executive Director of the PDA

11. PBID Zones

12. Assessment Rates

13. SAMPLE ASSESSMENT CALCULATIONS • SAMPLE A: • 12,000 sq ft building on 15,000 sq ft lot with 100 LF of street frontage located in Zone A • Frontage = 100 LF x $9.74/LF = $ 974.00 • Land = 15,000 x 6.951¢/sq ft = $1,042.50 • Bldg = 12,000 x 6.95¢/sq ft = $ 834.00 • TOTAL YEAR 1 ASSESSMENT = $2,850.50 • PER MONTH = $ 238/mo PER SQ FT OF BLDG PER MO = 2¢/sq ft bldg/mo • SAMPLE B: • 12,000 sq ft building on 15,000 sq ft lot with 100 LF of street frontage located in Zone B • Frontage = 100 LF x $7.1589/LF = $ 715.89 • Land = 15,000 x 5.10825¢/sq ft = $ 766.24 • Bldg = 12,000 x 5.10825¢/sq ft = $ 612.99 • TOTAL YEAR 1 ASSESSMENT = $2,095.12 • PER MONTH = $175/mo PER SQ FT OF BLDG PER MO = 1.5¢/sq ft bldg/mo

14. Baseline Services

15. Baseline Services Continued