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Strategic Communication for Recreation & Business Program Managers. Why We Do What We Do. WHAT: We deliver Family & MWR Programs and Services to the Army Family world-wide. WHY. HOW: Via established programs and program standards under an organizational structure. HOW. WHAT. WHY: ?.
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Strategic Communication for Recreation & Business Program Managers
Why We Do What We Do WHAT: We deliver Family & MWR Programs and Services to the Army Family world-wide. WHY HOW: Via established programs and program standards under an organizational structure. HOW WHAT WHY: ?
The “So What” Exercise • List 4-5 impacts that would occur if your program ceased to exist. • What are the implications: • To the customers? • To the employees? • To the other FMWR programs? • To the Garrison? • To the Army?
Uniqueness • Indicate, in a few sentences, why and how your activity is different. • Provide unique factors you consider in an effort to meet your customer’s needs.
Army Priorities- How do Recreation and Business Tie In? • As a group, provide specific examples for your assigned priority • Chart your answers • Brief to large group
Building a Brief • How do you build a brief? • As a group, chart your ideas
Building a Brief • SITUATIONAL ANALYSIS • The purpose • The type of presentation (format) • The audience • The environment • PREPARATION: CONSTRUCTION • What goes into a presentation? • What should not be included? • How is it organized? • What comes first? What comes last? • PREPARATION: VISUAL AIDS • What are some types of visual aids? • When and why would you use them? • What are some guidelines for using visual aids?
Building a Brief • DELIVERING THE PRESENTATION • What are some guidelines for effective speaking? • (“It’s not just what you say, but how you say it.”) • What factors need to be considered as you deliver a presentation? • What are some suggestions for controlling nervousness? • FOLLOW-UP • What actions should be taken after a presentation? • Why? When? For whom?
What to Avoid • Jingling Change • Rocking • Wild Gestures • Monotone • Rate of speech • Inappropriate Volume • Improper Non-Verbal Cues
The Importance of Nonverbal Cues • https://www.youtube.com/watch?v=OvEci5Bjgd4
Strategic Communication for Recreation & Business Program Managers
HOMEWORK:What’s Your Elevator Pitch? • As an individual, your elevator pitch for your program? • Pair & Share Remember to tie-in everything we have discussed