1 / 38

Chapter 12 – Communication in Business

Chapter 12 – Communication in Business. Unit 2 – Business Organizations. You will learn ……. The importance of communication Differences between internal & external communication Differences between formal & informal communication Methods of Communication Barriers of Communication

buzz
Download Presentation

Chapter 12 – Communication in Business

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Chapter 12 – Communication in Business Unit 2 – Business Organizations

  2. You will learn …….. • The importance of communication • Differences between internal & external communication • Differences between formal & informal communication • Methods of Communication • Barriers of Communication • Overcoming problems with communication

  3. Communication in Business 11.00 am

  4. Communication in Business

  5. Communication in Business

  6. One-way Communication Take these goods to the customer

  7. One-way Communication Message is sent from sender to the receiver Receiver has no chance to provide any feedback Take these goods to the customer

  8. Two-way Communication Take these goods to the customer Confirmation / Discussion

  9. Two-way Communication Message is sent from sender to the receiver Receiver provides response / feedback Take these goods to the customer Confirmation / Discussion

  10. Communication Effective Message Transmitter / Sender transferred Receiver Feedback Understood

  11. Effective Communication Message Transmitter / Sender Receiver Medium of Communication Feedback Understood

  12. Two-way Communication • Advantages • Clearer Understanding  message understood • Message sent again if not clear • Both involved in process • Contribution / Discussed  communicated • Motivate receiver

  13. Internal Communication • Communication within the organization

  14. External Communication • Communication to another organization or individual.

  15. The Communication Media • Verbal / Oral Communication

  16. The Communication Media • Written Communication

  17. The Communication Media • Visual Communication

  18. Verbal / Oral Communication Advantages Disadvantages Quick Efficient Immediate Feedback Reinforced Body Language Face-to-face Big Meetings Listening? Understood Written Feedback Accurate / Permanent Record Needed

  19. Written Communication Advantages Disadvantages “hard” evidence Reduces Disagreements Essential Information Legality Safety Displayed Easy to Copy & Distribute No Direct Feedback Time Consuming Understandability Language Too Long Confusing Non-interest No Body Language

  20. Visual Communication Advantages Disadvantages Appealing Attractive More Interesting Clear Illustrations No Feedback No Checking if Message Understood Interpretation

  21. Which Communication Method is Appropriate? • There should be no smoking in the canteen • The management wants to instruct all employees on how the new computer system works • Details of the firms sales figures for the last four years are being sent to shareholders • The Finance Manager wants to remind the Production Manager that they have arranged a meeting for next week • The Product Development Manager wants to inform directors of the market research into three new product ideas. He hopes that they will agree to launch one of these products.

  22. Which Communication Method is Appropriate? • The Office Manager wants to obtain views from the office workers on how paper waste could be reduced • A supervisor plans to warn (for the last time) a worker who is always late for work • Next years holiday dates need to be made available to all workers • The Human Resource Manager wants to invite an applicant for a job to an interview • The Production Manager wants to send the plans for a new factory to the Managing Director who is on a foreign trip

  23. Formal Communication Channels of communication within an organization.

  24. Informal Communication Unrecognized meetings such as grapevines

  25. Grapevine Used by managers to “try out” new ideas to see that reaction from the employees. Also used to spread gossip & rumours. Negative Reaction  Idea may not be introduced Positive Reaction  Idea maybe implemented

  26. Communication Nets Chain Network This is typically used in a hierarchical structure, such as police, army and civil service. • Advantages • Transmit Messages from Top to Lower Levels • Disadvantages • One-way communication • Confused messages • Less accurate messages

  27. Communication Nets Wheel Network The leader is at the centre. These could be two way communication between the leader and others within the wheel. • Advantages • Communicate to different departments • Solutions discovered quickly • Disadvantages • No direct communication between themselves

  28. Communication Nets Connected Network This allows full two way communication between any one group member or with all of them. • Advantages • Create Ideas • Discuss Ideas • Two-way Communication • Disadvantages • Time-consuming • No clear leader • No clear sender

  29. Which network is best? • Chain-network • Communicate important company policy • Wheel Network • Send different messages to regional offices • Connected Network • Business ideas and solutions • Effective Groups

  30. Direction of Communication Arrow A  Downward Communication Arrow B  Upward Communication Arrow C  Horizontal (Lateral) Communication

  31. Barriers of Effective Communication DESCRIPTION OVERCOME BARRIER Language too Difficult “Technical Jargon” Use Appropriate & Understandable Language Unclear Message Speaks “too” Quickly Clear Message Feedback to check understanding Transmitter / Sender

  32. Barriers of Effective Communication DESCRIPTION OVERCOME BARRIER Wrong Message Wrong Receiver Right Message Correct Receiver Too Long Too Much Detail Brief Message Main Points Transmitter / Sender

  33. Barriers of Effective Communication DESCRIPTION OVERCOME BARRIER Lost Message Insist on Feedback Wrong Channel Appropriate Channel Used Medium of Communication

  34. Barriers of Effective Communication DESRIPTION OVERCOME BARRIER Long Chain of Command Message “less accurate” Shortest Channel No Feedback Received Use “most useful” medium Medium of Communication

  35. Barriers of Effective Communication DESRIPTION OVERCOME BARRIER Break-Down of Medium Use alternative medium Medium of Communication

  36. Barriers of Effective Communication DESRIPTION OVERCOME BARRIER Not Listening Not Paying Attention Message Emphasized Ask for Feedback Sender not liked Sender not trusted Unwilling to act Build Trust Use another sender Receiver

  37. Barriers of Effective Communication DESRIPTION OVERCOME BARRIER No Feedback Ask for Feedback Choose appropriate medium for feedback Too Slow Distorted Message Too Many People Direct Line of Communication Feedback

  38. You should be able to ……….. • Analyze the need for communication in business situations • Select the most appropriate methods of communication for different messages • Recognize the most important reasons for communication failure – Barriers to communication • Suggest ways to overcome the barriers to communication

More Related