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Ingenuity Part 1

Business Skills for Chemical Scientists. Ingenuity Part 1. Agenda. Ingenuity Example Explanation And chemistry This session – PHASE ONE - RED CARD Ahead for next session. What is ingenuity? In action…. Apollo 13. The Million Dollar Homepage. Ingenuity starts with #1.

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Ingenuity Part 1

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  1. Business Skills for Chemical Scientists IngenuityPart 1

  2. Agenda • Ingenuity • Example • Explanation • And chemistry • This session – • PHASE ONE - RED CARD • Ahead for next session

  3. What is ingenuity? In action… Apollo 13 The Million Dollar Homepage

  4. Ingenuity starts with #1 • A focus on the ‘Huston we have a problem’ moment rather than ‘EUREKA! here’s the solution..’ • In the tradition of • The entrepreneur (in the Schumpeter (1921) sense not the everyone in business sense) • Shifting the paradigm (Kuhn, 1962) • Tensions – between innovation and orthodoxy

  5. Ingenuity starts with #2 • And YOU… • Problem solving … • Mechanically? • Tacit knowing and trust ? • Need for divergent thinking before rushing to convergent production of a single solution too soon

  6. Phase I Definition Problem Description Problem Structure Strategy to Solve Problem • The INGENUITY process • Example Phase II Discover Problem Statement Ideas-Opportunities Potential Concepts Phase III Determine Final Concepts Selection Process Implementation Plan for Optimal Solution

  7. Phase I Definition Problem Description DESCRIBE THE SYMPTOMS Problem Structure FIND THE ROOT CAUSES Strategy to Solve Problem DECIDE HOW TO ATTEMPT A SOLUTION • The RED card

  8. Thoughts on problem definition… ‘have lots of ideas and throw away the bad ones….You aren’t going to have good ideas unless you have lots of ideas and some sort of principle of selection’ Linus Pauling • Top TIPS • Listen (to yourself AND each other) • Don’t interrupt • Some useful questions when defining the problem, see p47-59

  9. Thoughts on problem definition… ‘Intelligent people can juggle a half-dozen concepts simultaneously and make good decisions rapidly – and many of them seldom have a creative moment. They are so good at the standard answers and so eager to move on to the next decision that they never play around with nonstandard possibilities… There is such a thing as being “too good” because, in much of life, there are no correct answers. You have to invent new ones and contemplate them for some time.’ W. H. Calvin • Top tips • Open your mind, say anything • Pause, slow down - notice when you are rushing ahead with the one solution • Stay on task… define the problem

  10. Phase 1 – define • How does the problem manifest itself? • Who does the problem affect? • What is the impact of the problem? • Analyse the evidence; describe the symptoms

  11. Lack of parking in the city • Describe the problem - who, what, when, where, how, why (symptoms) • Time parking - stress and ? productivity • Cars being driven around unnecessarily • Pollution / health issues • City life unpleasant • Slows all traffic • Accidents • Waste of petrol / car damage

  12. Phase 1 – discover • How does the problem work? • Is it simple or complex? • What are the root causes? • Explore the structure of the problem, find the root causes

  13. Phase 1 – determine • What are the criteria for success? • What are the constraints in both time and resource? • What are the priorities? • Decidehow to attempt a solution

  14. Lack of parking in the city • Problem Structure • Lack of parking • Public transport inefficient/ unattractive • People like privacy/ space • The car • Problem Strategy • Pilot solution in Nottingham area

  15. Phase I Definition Problem Description DESCRIBE THE SYMPTOMS Problem Structure FIND THE ROOT CAUSES Strategy to Solve Problem DECIDE HOW TO ATTEMPT A SOLUTION • The RED card TASK

  16. Global challenges and chemistry • Population growth • Scarcity of resources • Disease • Consequences of the industrialised and globalised world • Population - ageinghealthcare • Resource scarcity – non-renewables; energy; water; land • Disease - obesity; HIV; cancer; infection • Late modern world -climate change; sustainability and waste; urbanisation; mobility

  17. Business Skills for Chemical Scientists IngenuityPart 2

  18. Agenda • Ingenuity • Revisit key points • Review progress • This session – • PHASE TWO- ORANGE CARD • Ahead for next session

  19. What is ingenuity? Phase 2… Apollo 13 Phase 2– generate lots of IDEAS

  20. Phase I Definition Problem Description Problem Structure Strategy to Solve Problem • The INGENUITY process Phase II Discover Problem Statement Ideas-Opportunities Potential Concepts Phase III Determine Final Concepts Selection Process Implementation Plan for Optimal Solution

  21. Phase II Discover Problem Statement PREPARE TO FIND SOLUTIONS Ideas/Opportunities GENERATE MULTIPLE SOLUTIONS Potential Concepts NOTICE AS REALISTIC CONCEPTS EMERGE • The ORANGE card

  22. Thoughts on problem discovery… “Creativity is the yeast of innovation; a small part of the recipe, useless on it’s own but see what happens when you miss it out” William Beck • Top TIPS • Listen (to yourself AND each other) • Don’t interrupt • Some useful questions when discovering the problem, see p62-84

  23. Phase 1 – define • Present a clear explanation • Construct a strategy • Compose a statement • Prepare to find solutions

  24. Lack of parking in the city • Problem Statement • ‘there is an excess demand for parking in areas of insufficient supply for commuters in cities”

  25. Phase 2 – discover • Seek analogies • Generate non obvious ideas • Find as many ideas as possible • Generate multiple solutions

  26. Phase 3 – determine • Reflect on nature and diversity of ideas • Have all the permutations been explored? • Have enough ideas been produced? • Notice as realistic concepts begin to emerge

  27. city parking – multiple solutions Under water parking Park in middle of roads Model specific parking Parking on sides of buildings Mobile car parks No lines in car parks Low roofs in car parks Jig saw cars Car becomes a generator Disposable cars Cars become delivery cars floating cars Driverless cars Ebay car park auction for space Collapsible cars Time share car parks No lorries in city No shops in cities Community cars Portable offices

  28. Effect ideas discovery… • Top TIPS • No criticism is allowed • Rank your ideas from 1= incremental innovation and 5 = radically new • You should aim to generate at least 20 radically new ideas • use your knowledge of the latest research in your field • Top TIPS • Generate as many solutions as possible (>50) • Use post it notes • Make a lateral, non linear jump to achieve creative insights • ‘Hitchhiking’ is encouraged

  29. Phase II Discover Problem Statement PREPARE TO FIND SOLUTIONS Ideas/Opportunities GENERATE MULTIPLE SOLUTIONS Potential Concepts NOTICE AS REALISTIC CONCEPTS EMERGE • The ORANGE card TASK

  30. Business Skills for Chemical Scientists IngenuityPart 3

  31. Agenda • Ingenuity • Revisit key points • Review progress • This session – • PHASE THREE- GREEN CARD

  32. What is ingenuity? Phase 3… Apollo 13 Phase 3–at last, the SOLUTION

  33. Phase I Definition Problem Description Problem Structure Strategy to Solve Problem • The INGENUITY process Phase II Discover Problem Statement Ideas-Opportunities Potential Concepts Phase III Determine Final Concepts Selection Process Implementation Plan for Optimal Solution

  34. Phase III Determine Final Concepts SELECT AND ENGINEER POTENTIAL SOLUTION Selection process FIND THE BEST SOLUTION Look to the future CONSIDER IMPLEMENTATION • The GREENcard

  35. Thoughts on problem determination … ‘‘People who don’t take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year’’ Peter Drucker

  36. Phase 1 – define • Sort and sift ideas into categories • Construct realistic possibilities • Select 3/4 • Select and engineer potential solutions

  37. Phase 2 – discover • Recall criteria from problem definition stage • Compare the alternatives • Choose the optimal solution • Investigate the alternatives and find the best solution

  38. Phase 3 – determine • Present chosen solution • Examine barriers to acceptance • Produce implementation plan • Concentrate on the imagined future

  39. city parking – final concepts • Categorised ideas into three groups • Infrastructure changes • High tech solutions • Social engineering • Produced three super solutions – one from each category • Mobile car park • Yield management of car parks via tom toms, GPS • Ban lorries

  40. Effective determination … • Selection • generate criteria required in a solution • score solution by criteria • advantages/disadvantages matrix • Implementation • imagine using a solution in practice • removing negatives:- borrow from other solutions and from phase 2 • Final concepts • Categorisation • post-it notes • theme the ideas • be flexible – force fit • Synthesis • start with a single idea and build from the rest

  41. Phase III Determine Final Concepts SELECT AND ENGINEER POTENTIAL SOLUTION Selection process FIND THE BEST SOLUTION Look to the future CONSIDER IMPLEMENTATION • The GREENcard TASK

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