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SDWG Communications Strategy and Implementation Plan

This presentation provides an overview of the SDWG Strategic Communications Strategy and the ongoing implementation plan. It highlights key commitments, priority areas for implementation, procedural tools, and the collaboration with ACS. Contact Sarah Cox for more information.

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SDWG Communications Strategy and Implementation Plan

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  1. APPLYING THE SDWG COMMUNICATIONS STRATEGYPresentation to Heads of DelegationFriday, September 22, 2017 Inari, Finland

  2. SDWG Strategic Commitments The SDWG Strategic Framework makes a number of commitments in the areas of communications and outreach including: • To provide information to decision-makers through outreach and communications channels appropriate for all of its stakeholders; • To ensure communication and formalized cooperation among working groups at the early stages of project development; • To undertake public education and outreach with respect to the cultures, values and lifestyles of Indigenous peoples and Arctic residents and the work of the SDWG in general; and • To consider going outside/above the standard provided to other stakeholders when exploring ways of communicating to/with PPs.

  3. SDWG Strategic Commitments • Original SDWG Communications Strategy an initiative of the Swedish Chairmanship 2011-13. • Revised strategy endorsed by SDWG in May of 2017. • Derived from both the 2016 Arctic Council Communications Strategy and Communications and Outreach Guidelines. • Provides guidelines for SDWG in the areas of: • Key messaging; • Branding & use of logos; • Media presence (including social media); • Attendance at relevant circumpolar events; • Internal communications; and • Roles & responsibilities

  4. SDWG Communications Sub-Group • Chaired by Canada and currently comprised of representatives from: United States, Russian Federation, ICC-Canada, Arctic Council Secretariat and the SDWG Executive Secretary. • The group worked on the drafting of the SDWG Communications Strategy and have agreed on a medium-term work plan to begin addressing some of the commitments made in this document. • Initial priority areas for implementation include: • Integrating communications material into regular project updates to SDWG; • Creating and maintaining a SDWG photo library; • Creating and maintaining an official SDWG Facebook page; • Create an SDWG template and guidelines for press releases; and • Create SDWG guidelines for attendance at circumpolar events and conferences.

  5. Procedural Tools for Application • SDWG’s procedural documents play a simple but important role in helping us deliver on our communications commitments. • Ongoing process of drafting annexes to the Strategic Framework a perfect opportunity to align SDWG’s strategic and procedural documents. • Less about bureaucracy and more about institutionalizing better internal and external communications practices into SDWG business.

  6. Leveraging ACS Expertise • The ACS Communications Lead has been contributing to SDWG communications discussions and has offered assistance in a number of areas, including: • Continued guidance and feedback as part of SDWG Communications sub-group; • Access to/use of broader ACS circumpolar distribution lists; • Review of/input to press releases; and • Help with coordination of press calls and/or interviews.

  7. Conclusion • Important opportunity to deliver on SDWG strategic commitments, improve communications practices, and take advantage of ACS guidance. • Important to provide the SDWG Secretariat and ACS with the communications material necessary to increase and maintain our profile. • A minimal amount of procedural structure in this area is in the best interest of the SDWG long-term.

  8. Thank youfor more information, please contactSarah.Cox@aadnc-aandc.gc.ca

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