1 / 8

Social Networks for Agricultural Development

Social Networks for Agricultural Development. digital GREEN www.digitalgreen.org | @ digitalgreenorg. Agricultural Social Networks. ?. Main source of information about new technology and farm practices over the past 365 days (India: NSSO 2005). 2. Digital Green System.

gigi
Download Presentation

Social Networks for Agricultural Development

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Social Networks for Agricultural Development digitalGREEN www.digitalgreen.org | @digitalgreenorg

  2. Agricultural Social Networks ? Main source of information about new technology and farm practices over the past 365 days (India: NSSO 2005) 2

  3. Digital Green System Video Database Online video database http://videos.digitalgreen.org >2,500 videos in 20 languages, 8-10 minutes each Quality-control, minor video editing, and metadata tagging Indexed by type, topic, locale, season, crop, etc. Distributed via memory cards 3

  4. Digital Green System Mediated Instruction • Local mediator • Performance-based honorarium • Human engagement • Field questions, capture feedback, encourage participation • Balance genders • On-demand screenings • Choice time and place • Not “stand-alone” kiosk • Support and monitoring • Daily metrics and feedback • Official extension staff 4

  5. Digital Green System Network Effect • Viral Web 2.0 in the Web-less world • Content ecosystem: education, entrepreneurship, entertainment • Cost-realistic access: pocket video cameras and pico projectors • Reinforce existing social networks to diffuse innovations through communities • Local “idol” competitions to be a better farmer 3 1 5 2

  6. Digital Green System Platform Robust system to share, track, and analyse data to manage operations and target interventions over time Analytics dashboard built on top of a simple yet robust data entry system that can toggle between online and offline connectivity modes 100,000 simultaneous offline users Offline mode 10x faster than online 6

  7. Technology magnifies human intent and capability. Successful technology interventions require support from well-intentioned, competent people or organizations. Digital Physical Human Political Financial

  8. Thanks! digitalGREEN www.digitalgreen.org | @digitalgreenorg

More Related