Discover Your Passion, Live Your Dream: Coaching Program

1. Coaching Program Discover Your Passion, Live Your DreamCoaching/MentoringProposal forDr. Gerard W. Cerimele, PHDwww.DrJerryPHD.com August 26, 2013 Prepared By Pat Baccili, Ph.D.

2. Coaching and Mentoring Program Overview – Preliminary Elements The Preliminary Customized Call To Shine Coaching and Mentoring Program for Dr. Jerry is Outlined as follows. Changes to the program will be made after final review. This proposal is to act as a guide, a roadmap of sorts, and not a final plan. Most deliverables will be created by the client with the assistance of the coach. Outside development is indicated by an “O” or “V” for virtual. Review and Discuss -Our Approach: The 7 Keys of Exquisite Success™ Overview – How We Work Together VIP- Vision, Intentions and Purpose Development Define, Describe and Develop Unique Dr. Jerry Branding Define Target Audience Define and Describe Products and Services Explore and Define Authoring Opportunities Identify and Select Speaking/Training Focus Identify, Review and Create Speaking/Training Preliminary Detail Build Preliminary Social Media/PR Infrastructure Develop Media Expansion and Collaboration Strategy Example of Interactive Subject Matter Tool Deliverable Develop A High Level Business Plan

3. Our Approach:The 7 Keys of Exquisite Success™ The 7 Keys were designed and developed by Dr. Pat Baccili as a structure to use for The Called To Shine Coaching and Mentoring Program. The Keys are as follows: Intention – Your VIP – Vision, Intention, Purpose Awakening – Identify the Guiding Values and Principles for your success Convection – Fire Up Your Passion Conviction – Plan a Strategy for Execution with Standards for Delivery Excavation - Confront Mind, Body, and Spirit Challenges and Make Adjustments Perseverance – Design Creative Solutions to meet Milestones and Standards Transformation – Deliver and Celebrate Everything

4. Coaching and Mentoring Program Overview – Working Together The program is multifaceted and comprehensive based on Dr. Jerry’s initial vision. The presentation contents are the preliminary “How’s” and “What’s” for the 12 month program: • This is a 12 month program and includes most of the items listed as program deliverables for the client except where hiring an outside agency is suggested for development and technical expertise. • The coaching and mentorship program interaction between the coach and client encompasses but is not limited to: • Skype meetings – (to be determined based on deliverables) • In person working sessions – (the number will be determined after review of this proposal) • Hands on deliverables – (items will be determined after review of this proposal) • In person or Skype Media Coaching (the number of each will be determined after review of this proposal)

5. Coaching and Mentoring Program Overview – VIP Coaching Development • Identify the Vision, Intentions, and Purpose (VIP) by which clear and Expansive Outcomes can be Designed and Implemented. The following are the initial building blocks for this stage in the coaching program: • Dr. Pat will facilitate a session to Cultivate and Clarify Dr. Jerry’s Talents and Gifts • Who is Dr. Jerry? • What is Dr. Jerry’s Credo • What will Dr. Jerry Do? • What tools will Dr. Jerry Provide? • How will Dr. Jerry Deliver These? • Who will Dr. Jerry Collaborate with? • When will Dr. Jerry Launch? • And More…

6. Coaching and Mentoring Program Define, Describe and Develop Unique Dr. Jerry Branding • Given the Vision, Intention and Purpose, we begin to implement a globally visible presence for Dr. Jerry to deliver his talents and gifts. We will design and implement a comprehensive marketing strategy: • Branding for Dr. Jerry and Beyond • Identify Logo, Titles, Topics and Areas of Focus • Design and Create a Primary Website • Articulate Hiring Opportunities • Identify Present and Future Creative Opportunities • Create Sound Bites and Tag Lines • Create a Non-Profit Organization for VIP (O,V) • Create A Street Team Movement (O,V)

7. Coaching and Mentoring Program Define Target Audience • Dr. Pat will facilitate an initial session to identify the target audience and redefine the audience as products and services are developed. The following is the initial assessment of target audiences: • Identify a future direction for Dr. Jerry to fully express his talents and gifts in service of helping others live their best lives. • Initiate Target Audience – ITA - Returning Veterans • Expanded Target Audience – ETA – Global Direct and Virtual Individuals with a Desire. • A Possible Focus on Women and other Individuals “reinventing their lives.” • Expanded Venue with Boomers.

8. Coaching and Mentoring Program Define and Describe Products and Services • Based on the VIP, Dr. Pat will facilitate a session to define and design products and services along with an implementation strategy. Listed are a few areas to consider: • Authoring • Articles • Blog • Books • Weekly Video/Audio Messages • Workshops • Coaching Certifications • Keynote Speaking • And More…

9. Coaching and Mentoring Program Explore and Define Authoring Opportunities • Complete Book Proposal • Identify Table of Contents • Identify Marketing Plan • Write Introduction and • 3 Additional Chapters • Hire an Editor (O) • Hire an Agent (O) • Prepare a “One-Page” for Series (O) • Create A Press Release (O,V) • Create a logo (O)

10. Coaching and Mentoring Program Identify and Select Speaking/Training Focus • Dr. Pat will facilitate a dialogue to define various areas of expertise that follow the branding and revenue strategy • Dr. Jerry is an international speaker-Ambassador of Mind, Body, Spirit Wellness™ • Identify Speaking Bureaus and Register • Keynote • Identify Keynote topics • Identify National and International Speaking Venues • Panel • Identify Keynote topics • Identify National and International Speaking Venues • Regional • Identify Keynote topics • Identify National and International Speaking Venues • Spiritual • Identify Keynote topics • Identify National and International Speaking Venues

11. Coaching and Mentoring Program Identify, Review and Create Speaking & Training Options Dr. Pat will facilitate a session to reveal areas of concentration, content outline and deliverables: • Workshop/Seminar Leader/Trainer • Weekend Retreats • Develop • Full Week Retreats • Develop • Series Training (7 weeks) • Develop • Develop a seminar strategy with material for distributing the concept • Train the trainer • Sell licenses

12. Coaching and Mentoring Program Build Preliminary Social Media/PR Infrastructure • Visibility – Once Branding is Complete, we Design and Develop Opportunities to Socialize Platform. Here are a few key outcomes: • Create the Internet Presence (O,V) • Develop a Social Media Platform (O,V) • Create and Launch, “The Dr. Jerry Show” • Design and Develop a YouTube Channel (O,V) • Mobile Application (O,V) • Explore Hiring a PR Firm for High Visibility Opportunities (O,V) • TV • National Radio • Targeted Press Releases • And More…

13. Coaching and Mentoring Program Develop Media Expansion and Collaboration Strategy • Automate I-tunes • Automate RSS Feeds • Develop automation Affiliate Programs • Other people’s Affiliate Programs (O,V) • Build a strong Website Operation To sell Affiliate Products (O,V) • Expansion • Identify stations nationally and internationally to pick up the show • Design and Develop Radio Media Kit and Introductory Video • Radio specific detail are available in the attached media kit

14. Coaching and Mentoring Program Example of Interactive Subject Matter Tool Deliverable • Survey Tool™ Survey (O,V) • Create Online interactive survey • Come up with Questions for Survey • Come up with Statistical scale to measure each component • Create Sub-categories • Come up with Sub Category Scales • Create To-Do’s for Results • Create Charts for Results Identify individual reports for the overall report Identify individual reports for each category Identify Feedback report to improve • Online workbook • Design Statistical Database to measure each category • Create Statistical Analysis

15. Coaching and Mentoring Program Overview – Develop A High Level Business Plan Once the business strategy has been designed, a business plan should be concurrently developed. Dr. Pat will provide a high level template and assist in integrating the strategy into a 3 year business plan. In addition, Dr. Pat will identify resources available to assist in forming a non-profit as an extension of Dr. Jerry’s VIP. ?????

16. Coaching and Mentoring Program Estimated Program Costs Costs are identified for each stage of the coaching program if purchased individually. The estimated custom program cost for 12 months and all objectives listed is $15,000 and includes a 6 month syndicated radio package. • Introduction - • Review and Discuss -Our Approach: The 7 Keys of Exquisite Success™ • Overview – How We Work together Estimated Cost: No Charge • Standards and Meaning • VIP- Vision, Intentions and Purpose Development • Define, Describe and Develop Unique Dr. Jerry Branding • Define Target Audience Estimated Cost: $4,500 plus travel expense

17. Coaching and Mentoring Program Estimated Program Costs • Outcomes, Outputs and Results Development • Define and Describe Products and Services • Explore and Define Authoring Opportunities • Identify and Select Speaking/Training Focus • Identify, Review and Create Speaking/Training Preliminary Detail Estimated Cost: $7,500 plus travel expense • Visibility, Media, and Distribution • Build Preliminary Social Media/PR Infrastructure • Develop Media Expansion and Collaboration Strategy • Example of Interactive Subject Matter Tool Deliverable • Develop A High Level Business Plan Estimated Cost: $7,500 – Includes 6 month radio sponsor package

18. Coaching and Mentoring Program Overview – Additional Comments In the cases where there may be an outside resources or virtual help, Dr. Pat and the team will assist in identifying the appropriate resources. Dr. Pat and her team may be asked to be the conduit for any project work and manage the development of websites, social media, PR etc. Dr. Pat recommends hiring a virtual assistant that will be able to help with the details as the plan becomes a result. Dr. Pat will make several recommendations as items unfold and results are delivered. Dr. Pat will also recommend cost effect solutions for technical initiatives.