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THE MILLENNIAL GENERATION

THE MILLENNIAL GENERATION. Dr. Randy Lumpp (Based on the book Millennials Rising by Neil Howe & William Strauss). What’s a “generation”?. A social cohort shaped by common experience and common persona Born over a period roughly the same as the passage from youth to adulthood (c. 20 years)

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THE MILLENNIAL GENERATION

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  1. THE MILLENNIAL GENERATION Dr. Randy Lumpp (Based on the book Millennials Rising by Neil Howe & William Strauss) Millennials

  2. What’s a “generation”? • A social cohort shaped by common experience and common persona • Born over a period roughly the same as the passage from youth to adulthood (c. 20 years) • Shares perceived membership, common beliefs and behaviors, common location in history Millennials

  3. WHAT ARE RECENT GENERATIONS? • LOST 1883-1900 • G.I 1901-1924 • SILENT 1925-1942 • BOOM 1943-1960 • X 1961-1981 • MILLENNIAL 1982-2002 Millennials

  4. WHAT DEFINES A NEW GENERATION? • Solves a problem facing the prior youth generation • Corrects for behavioral excesses it perceives in the current midlife generation • Fills the social role being vacated by the departing elder generation Millennials

  5. WHAT’S THE “LIFE-CYCLE” OF A GENERATION? • Public discovers the new youth (15-20 years after first birth year) • Full possession of youth culture (20-25 years) • Gets maximum public attention (25-30 years) • Ebbing of public interest (30-35 years) Millennials

  6. WHO ARE THE MILLENNIALS? • High school grads of 2000 • Older parents • Smaller families • 40% firstborns • More educated parents • Slowly stabilizing family patterns • More diverse culturally/immigrant parents Millennials

  7. Millennials’ Experience: Greater Numbers Millennials

  8. More Money Millennials

  9. Greater Diversity Millennials

  10. Greater Safety Which Security Measures Do You Favor? • Metal detectors in schools: 86% • Regulating violent video games & TV shows: 69% • Restricting violence in movies & on CDs: 59% --survey of adults and teens, in USA Weekend (July 4, 1999) Millennials

  11. Changing families Millennials

  12. Health expectations Death Rate per 10,000 U.S. Births: 1946 1996 • For Mothers: 16 1 • For infants: 338 72 --U.S. National Center for Health Statistics (1999) Millennials

  13. No place to hide Millennials

  14. Stress on health/well-being Millennials

  15. Attention to health issues Child Immunization Rate (full series) 1992: 55% 1996: 75% -- Donna Shalala, Secretary of Health and Human Services (April 10, 1999) Millennials

  16. More educated parents Percent of College Freshman Having… 1973 1998 Mother with college Degree or higher 20% 41% Father with college Degree or higher 32% 44% --The American Freshman, UCLA (1997-98) Millennials

  17. Not like the Boomers Millennials

  18. Millennials

  19. Managing the Bills Which “Bill” might you pick as godfather for your child? Bill Cosby 76% Bill Murray 11% Bill Gates 10% Bill Clinton 1% --”Mom and Pop Culture Survey,” Child (April 1999) Millennials

  20. Generations compared Millennials

  21. Generational Events Millennials

  22. Tracking the Boomers Millennials

  23. Famous Generational Figures Generation Birth Years Famous Man Famous Woman Lost 1883-1900 Harry Truman Mae West G.I. 1901-1924 Ronald Reagan Ann Landers Silent 1925-1942 M.L. King S. Day O’Connor Boom 1943-1960 George Bush Hillary Clinton X 1961-1981 Michael Jordan Courtney Love Millennial 1982-2002 Zac Hanson Tara Lipinski Millennials

  24. Different Environments Millennials

  25. Different approaches Millennials

  26. Who’s in charge here? Millennials

  27. The changing youth agenda Millennials

  28. Find out more • Howe, Neil and William Strauss. Millennials Rising: The Next Great Generation. New York: Vintage Books, 2000 • Millennialsrising.com • Other resources @amazon.com Millennials

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