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International Pharmaceutical Congress Advisory Association. Dennis Wheatley Executive Director IPCAA. E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S. Who & what is IPCAA IPCAA Venue & congress centre issues Impact of Corporate Compliance policies.
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Dennis Wheatley Executive Director IPCAA E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
Who & what is IPCAA IPCAA Venue & congress centre issues Impact of Corporate Compliance policies E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
IPCAA • Research-based Healthcare Industry • Pharmaceuticals, Imaging & Diagnostics • Director/Senior manager level with global • Congress & Convention responsibilities • 34 Member companies - Global • + 70% market share • Formed 1988 E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
IPCAA Areas of interest • relevant to AIPC • Physician Information and Education • Scientific Objectivity • Congress Audiences • Congress Venues - access • Hospitality • Exhibitions • Housing E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
Congress Venue Issues • Perceived Resort Location • Adequate Facilities • Exhibition Halls • Audio visual • Competent staff • Capacity • Accessibility • Hotel accommodation • Security • Cost E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
Healthcare Industry events include - Participation at Major International Medical Congresses > 5000 delegates + exhibitions Participation at Mid-size / Small International Congresses < 5000 delegates + exhibitions “Stand alone” events 300 - +1000 delegates ---- 000 ---- National events +1000 delegates & Exhibitions Corporate events Staff, Shareholders etc E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
Venue selection process Medical Societies Internal politics Attractiveness of the venue Capacity Healthcare industry Accessibility Cost National regulatory aspects E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
What is the financial model ? E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
The players – Congress Centres Medical Societies The Healthcare Industry Patients Tax payers Insurance Companies E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
Corporate Compliance Policies E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
Health Care Compliance - HCC • “A formally mandated set of rules for • interactions with Healthcare Professionals” • Governs interactions between the Healthcare • Industry and • Physicians • Medical Societies • Suppliers • R & D • Regulatory Authorities • Purchasers • Patients E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
Also known as • Corporate Responsibility • Corporate Citizenship • Corporate Governance • GlobalCitizenship E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
What changes are occurring ? E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
All major companies are committed but to varying • degrees • Very high priority for US headquartered companies • Driven by a need to comply with increasingly strict • US Federal (OIG) and State legislation. • - This legislation seeks to control promotion • to healthcare professionals and also seeks • to limit the potential for fraud. • In addition to this legislation, another concern is • Industry’s credibility with physicians, government • and patients. • HCC policy applied globally (with some appreciation • of the local cultural and business environment)
How will this affect you? - 1 REAL pressure on perceived “Resort Locations” More complicated decision-making process Lead times reduced even further Symposia and Exhibitions shifting from Promotional to Educational = reduced space requirements E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
How will this affect you? – 2 Pressure on smaller Medical Societies to consolidate Changed need for smaller venues Increased pressure on costs Need to add value E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
Thank you for you interest in IPCAA www.ipcaa.org E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
Thank you for your interest in IPCAA www.ipcaa.org E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
E X C E L L E N C E I N G L O B A L H E A L T H C A R E C O N G R E S S E S
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