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International Congress and Convention Association. ABC of ICCA María José Alvez LATIN AMERICAN ICCRM Curitiba, Brazil 19-21 June 2005. iccaworld.com. Content. Introduction Opportunities : Business, Education Networking Promotion The ICCRM: 1. Benefits 2. Structure.
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International Congress and Convention Association ABC of ICCA María José Alvez LATIN AMERICAN ICCRM Curitiba, Brazil 19-21 June 2005 iccaworld.com
Content • Introduction • Opportunities : • Business, • Education • Networking • Promotion • The ICCRM: • 1. Benefits • 2. Structure iccaworld.com
1. Introduction • What is ICCA? • International Congress & Convention Association, • Founded in 1963. • World’s leading organisation representing suppliers to the global meetings and events market. • Membership of almost 700 companies in 80 countries • A unique network of professionals with the common aim of maximising business opportunities and raising standards in the organising of meetings, incentives, conventions and exhibitions. iccaworld.com
1. Introduction Mission Statement "ICCA is the global community for the meetings industry, enabling its members to generate and maintain significant competitive advantage." iccaworld.com
1. Introduction • ICCA's working philosophy • "Fast, simple, needs-based, flexible." • ICCA is committed to providing business advantages for all its members: • Minimal bureaucracy. • Anticipation of market threats & • Opportunities. • Listening to the real, individual • needs of members. iccaworld.com
1. Introduction Global membership and service ICCA Head Office: Amsterdam, The Netherlands Asia Pacific Office: Kuala Lumpur, Malaysia Latin America Office: Montevideo, Uruguay North America Office: New Jersey, USA iccaworld.com
1. Introduction ICCA covers all supplier segments to the international meetings industry A - Travel agents/DMC's B - Airlines & Alliances C - Professional Congress Organisers (PCO's) D - CVB's and Tourist Boards E - Meeting Information & Technical Specialists F - Meetings Hotels G - Congress, Convention & Exhibition Centres Each category has an elected seat on the ICCA Board of Directors iccaworld.com
ICCA Board of Directors Mr. Christian Mutschlechner President Austria Mr. Leigh Harry1st Vice PresidentAustralia Mr. Lars Christensen2nd Vice President Denmark Mr. Eduardo Sanovicz3rd Vice President Brazil Ms. Tuula LindbergImmediate Past President Finland Mr. Fernando BetanzosMember Mexico Ms. Margarete GamaufMember Austria Mr. Jurriaen SleijsterMemberSwitzerland Mrs. Anne Wallin RodvenMemberNorway Mr. Lutz VogtMemberGermany Mr. Tom HultonMemberUnited Kingdom Mr. Arnaldo NardoneMemberUruguay Mr. Martin SirkChief Executive OfficerThe Netherlands Board of Directors iccaworld.com
1. Introduction • Focus on business • Leading data source international association meetings market. • ICCA Intelligence • Face-to-face client contact. • IMEX & EIBTM other tradeshows. • Client-supplier workshops iccaworld.com
Content • Introduction • Opportunities : • Business, • Education • Networking • Promotion • The ICCRM: • 1. Benefits • 2. Structure iccaworld.com
2. Oportunities How can ICCA lead you to more business? • 1. Business Opportunities • 2. Education • 3. Networking • 5. Joint Promotion
2. Opportunities • 2.1. Business Opportunities • ICCA assists members in identifying business leads and opening up direct lines of communication with potential clients: • ICCA Data • Associations Database Online • Hot Leads • Key Contacts • Meetings Statistics iccaworld.com
2. Oportunities How can ICCA lead you to more business? • 1. Business Opportunities • 2. Education • 3. Networking • 5. Joint Promotion iccaworld.com
2. Oportunities • 2.2. Education • Focus on business oriented education, with both • peer-to-peer and outside expert input: • ICCA Congress (high level strategic and • marketing/sales) • ICCRM (Europe, Asia & Latin America). • ICCA Data workshops • Association Expert Seminar • CMP, Le Cordon Blue • Forum For Young Professionals iccaworld.com
2. Oportunities 2.2. Education ICCA General Assembly & Congress ICCA's most important annual event: 2004 Cape Town, South Africa 2005 Montevideo, Uruguay 2006 Rhodes, Greece 2007 Asia 2008 Americas 2009 Europe iccaworld.com
2. Oportunities 2.2. Education Networking: the Art of Communication between Suppliers & Clients LACIME 2005 Sao Paulo, Brazil, Thursday June 23 -12:30 a 15:30 hs. Transamerica Expo Center – Room 1-Mezzanine iccaworld.com
2. Oportunities How can ICCA lead you to more business? • 1. Business Opportunities • 2. Education • 3. Networking • 5. Joint Promotion
2. Oportunities • 2.3. Networking • High level networking on a global scale. • ICCA members share expertise and experience and business leads - a unique model amongst international associations in our industry. • Members Update (Online) – ICCA’s monthly newsletter keeping you in touch with the Association and its members iccaworld.com
2. Oportunities How can ICCA lead you to more business? • 1. Business Opportunities • 2. Education • 3. Networking • 5. Joint Promotion
2. Oportunities • 2.4. Promotion • Quality benchmark. • Clients contact though evets. • Membership Directory • ICCA Intelligence. iccaworld.com
Content • Introduction • Opportunities : • Business, • Education • Networking • Promotion • The ICCRM: • 1. Benefits • 2. Structure iccaworld.com
The ICCRM • 3.1. Benefits • Collect valuable sales leads. • Meet clients. • Learn all about ICCA DATA products and the Internet. • Be educated on many marketing & research related topics. • Exchange research/marketing specialist questions and ideas and create your own network of colleagues. iccaworld.com
The ICCRM • 3.2. Structure • Sunday 19 June • Icca Data Workshop I and II. • Speaker: Ms. Donatella Pace, ICCA DATA Researcher, ICCA.The Netherlands. • Wellcome Reception iccaworld.com
The ICCRM • 3.2. Structure Monday 20 June: • ABC of ICCA • Speaker: Mría José Alvez, Manager ICCA Latin American Office. Uruguay • Set your Target for the International Meetings Market. • Speaker: Ms. Vaniza Schuler, Events Manager, EMBRATUR. Brazil • IT Services and Solutions for the Meetings Industry. • Speaker Marcelo Tannus, Director of EdN Soluciones en TIC. Uruguay. • Turn Local Research into International Success. • Speaker: Julio Urban, Director Idealiza Eventos. Brazil. iccaworld.com
The ICCRM • 3.2. Structure Monday 20 June Continued: • Destination Partnership. A waste of time? • Speaker: TBD • Business Ideas Exchange. • Moderator: Ms. Marianne Korten, Manager Education and Training, ICCA Head Office. The Netherlands. • How to Research and Approach Medical Clients. Get the Recipie ! • Spaker: Dr. Marcelo Bendhack, President of UROLA, Uro Oncology Latin American Association. Brazil. • Turning Soar Feets into Leads at Trade Shows. • Speaker: Mr. Arnaldo Nardone, Marketing Sales & Con_ • ventions Director, Radisson Montevideo. Uruguay. iccaworld.com
The ICCRM • 3.2. Structure Tuesday 21 June. • Client Supplier Communication • Pannel: Dr. Marcelo Bendhack, President of UROLA. BR. • Dr. Ruddy C. Facci, Vice President of ICOH. BR. • Dr. Luiz Pereira Ramos, Chemestry Dept. Federal • University of Parana. BR. • Moderator: Sr. Julio Urban, Director Idealiza Eventos. BR. • Closing Session • Ms. Marianne Korten, Manager Education and Training, ICCA Head Office. The Netherlands. iccaworld.com
ICCA's working philosophy "ICCA is an enabler“ We cannot "give" business to members, but we can provide the means and the opportunities to win business. Active members who use all of ICCA's services have most to gain. iccaworld.com
Welcome to the ICCRM Enjoy it ! iccaworld.com
ICCA The International Congress & Convention Association & The ICCA Latin American Office Thank you for your attention ! María José Alvez Daniela Bobba Manager Latin America Research and Admin. Officer ICCA Latin American Office, Uruguay iccaworld.com
ICCA The International Congress & Convention Association & The ICCA Latin American Office Thank you for your attention ! Marianne Korten, Donatella Pace, Manager Education and Training, ICCA DATA Researcher, ICCA Head Office. The Netherlands. iccaworld.com