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International Congress and Convention Association

International Congress and Convention Association. International Association Overview Ross Robinson 44 th ICCA Congress & Exhibition, Monday, November 7 th , 2005. iccaworld.com. International Association Overview. An example Changing the model Trends.

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International Congress and Convention Association

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  1. International Congress and Convention Association International Association Overview Ross Robinson 44th ICCA Congress & Exhibition, Monday, November 7th, 2005. iccaworld.com

  2. International Association Overview • An example • Changing the model • Trends

  3. International Association Overview • An Example • World Federation of Hemophilia established in 1963 • Organization dedicated to improving Hemophilia care world wide • 75% of people in the world have no or little medical care

  4. International Association Overview • Medical congress every two year • Exhibit • Plenary • Scientific sessions – with CME credits • Industry symposium

  5. International Association Overview • Purpose: • Transfer of knowledge • Face to face discussion and exchange • Making money

  6. Growing an opportunity Growth graph with 1996-2004 #s

  7. Organization changes to meet challenges Then Now • National organization bid on privilege to host and organize meeting • Industry is treated as a client • Most delegates were invited and hosted by industry • Open bid process with criterion • Industry is a partner • Doctors are given funds and choose to attend

  8. Organization changes to meet challenges Then Now • WFH developed in-house meeting planning and staff hired for: • registration • exhibit • program development • marketing • coordination • Local PCO hired to organize

  9. Organization changes to meet challenges Why? • Greater control over finances • Burnt by previous suppliers who lacked transparency • Building long term relationships with: • Speakers • Delegates • Sponsors • Consistency of meeting, Association owns it, not assembly line PCO • Efficiency, no training of new staff

  10. Organization changes to meet challenges Lessons learned • Need for local assistance • To work with suppliers • To organize on-site hosting needs • Out sourcing technical roles • Information Technology - IT • Registration and database management

  11. Organization changes to meet challenges Questions • Room block management, why do it? • Industry role, how to stay ethical? • Role of technology, web casting? • Increasing costs (fuel surcharges) and its impact on attendance • In addition, Global meetings have a big challenge in managing local committee expectations

  12. Competitive factors for global meetings • Regional meeting • Have appeal but limited in specialty areas • Overcome language challenges • Reduce travel costs • Less knowledge to exchange • Less sponsorship opportunities • More local control • Less scientific worthiness

  13. Specific challenges of International Medical meetings • Getting the right balance for the audience • Science vs. clinical issues • Web casting and electronic distribution of content

  14. Specific challenges of International Medical meetings • Pharmaceutical sponsorship • Keeping the meeting balanced • Client marketing activities stealing the show • Working with the rules • Medical association -- AMA • Teaching and accreditation – CME • Drug marketing -- FDA • Industry voluntary codes – PhRMA

  15. Specific challenges of International Medical meetings The new code makes it crystal clear that the interactions of company sales representatives with healthcare professionals are to benefit patients and enhance the practice of medicine,” said PhRMA President Alan F. Holmer.  “It explicitly spells out that all interactions should be focused on informing healthcare professionals about products, providing scientific and educational information, and supporting medical research and education.” July 2002, code revised January 2004

  16. Audience building • Content • Still number one concern • Location • Easy to get to • Cost • Safety; terror and health risks • perception vs. reality

  17. Audience building • Destination appeal • Science vs. clinical issues • Right audience mix: • Patients • Doctors • Specialists • paraprofessionals

  18. Partnership with suppliers • PCO • Transparency, honesty & flexibility • Modular services • Longer term relationships • Convention centers • Offer menu of services • Help make it simple

  19. We all face the challenge of keeping global meetings attractive. Partnership

  20. International Congress and Convention Association Thank you iccaworld.com

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