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QUICK WRITE. What role does propaganda play in American society? How much influence does it have on the American people?. Advertisement. Recognizing Strategies. Emotional Appeal. Definition: attempting to appeal to the consumer's psychological, social, or emotional needs.

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QUICK WRITE

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  1. QUICK WRITE • What role does propaganda play in American society? • How much influence does it have on the American people?

  2. Advertisement Recognizing Strategies

  3. Emotional Appeal • Definition: attempting to appeal to the consumer's psychological, social, or emotional needs. • appealing to emotional desires rather than logic. • Example • Dove Evolution Commercial • http://www.youtube.com/watch?v=hibyAJOSW8U

  4. Common Sense • Definition: trying to persuade using everyday sense of good or bad/right or wrong • Example • Above the Influence

  5. Testimonial • Definition: using words of an expert or famous person to persuade • Example • Jenny Craig • http://www.youtube.com/watch?v=qCD6dSw7JBY

  6. Transfer • Definition: using names or pictures of famous people but not direct quotes • Example: • McDonalds Ad • http://www.youtube.com/watch?v=PmrTDZy3f2M

  7. Glittering Generalities • Definition: use of virtue words, links a person, or idea, to a positive symbol. • Examples: • Marines • http://www.youtube.com/watch?v=cSVf-nnkhFs

  8. Repetition • Definition: idea is repeated over and over in the hopes of sinking in • Examples: • Target Commercial • http://www.youtube.com/watch?v=2SEGbRy5mIw&NR=1

  9. Snob Appeal • Definition: Qualities that seem to substantiate social or intellectual pretensions • I want this because it’s hard to get, or not many people can afford it. • Example: • Tiffany’s Ads • http://www.youtube.com/watch?v=N-BUYaXWfoE

  10. Slogan • Definition: catchword or phrase used in politics or advertising • Tends to stay in your head • Example • Nike Ad • http://www.youtube.com/watch?v=I9B5fkWjnDI

  11. Bargain/Something for Nothing • Definition: a speaker suggest that the public can get something for nothing or almost nothing • Example: • Payless • http://www.youtube.com/watch?v=1iq8RWDTT58&feature=related

  12. Plain Folks • Definition: using a person who represents the "typical" target of the ad to communicate the message that we are alike, and I use/buy/believe this so you should too • Tide Commercial • http://www.youtube.com/watch?v=C7N0sA4BEgk&feature=related

  13. Bandwagon • Definition: makes the appeal that “everyone is doing it, and so should you.” • Example: • 1947 cigarette ad

  14. Facts • Definition: Statement that can be tested or proved. • Example • 4 out of 5 dentists recommend…

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