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AT&T. Andrea Forrest. Company History. -AT&T began in 1875 with founder Alexander Graham Bell’s invention of the telephone -During the 1800’s, AT&T became a parent company of the Bell System, which had the best telephone service in the world -The Bell System broke into 8 companies in 1984
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AT&T Andrea Forrest
Company History • -AT&T began in 1875 with founder Alexander Graham Bell’s invention of the telephone • -During the 1800’s, AT&T became a parent company of the Bell System, which had the best telephone service in the world • -The Bell System broke into 8 companies in 1984 • -AT&T avoids traditional consumer services, and offers consumers and small businesses alternative
Key Dates 1984: The first cellular systems are built in Chicago and Washington, D.C. 1987: Craig McCaw sells his cable television assets to focus on wireless business. 1989: McCaw Cellular Communications acquires LIN Broadcasting. 1992: AT&T Corp. acquires 33 percent of McCaw Cellular Communications. 1994: AT&T Corp. and McCaw Cellular Communications merge. 1998: AT&T Wireless Group introduces Digital One Rate. 2001: AT&T Wireless Services, Inc. is spun off as a separate company.
Other Stuff • Public Company • Incorporated: 1982 as McCaw Cellular Communications, Inc. • Employees: 33,000 • Sales: $13.61 billion (2001) • Stock Exchanges: New York • Ticker Symbol: AWE • NAIC: 517212 Cellular and Other Wireless Telecommunications
Number of Employees 256,210 Worldwide
Headquarters Dallas, Texas
Services Provided Wireless Services -Cell Phones -Home Phones -Cable -Internet
Stock Information Current Price : $ 31.56 +0.11 52 Week High : $ 31.97 52 Week Low : $ 27.29
SWOT Analysis S : Strengths W : Weaknesses O : Opportunities T : Threats
Strengths AT&T is the United States’ largest provider of broadband Leading Market Position -Has a high stock value Strong Financial Position -Established Company with a large revenue
Weaknesses Prices continue to increase more than other companies • Not enough towers -Leads to bad reception Company has liabilities from older business spin-offs
Oppurtunities • Industry will continue to grow • Company will grow, especially with its partnership will Apple • Further industry growth with 4G technology
Threats • Technology is falling behind • Price Competition is growing dangerously • AT&T relies on the iPhone, which leaves Apple the control
I would recommend buying stock because the price seems to increase slowly but surely. I think that if you hold onto it for a while then you should make some money.
Sources • http://www.yousigma.com/comparativeanalysis/atandt.html • http://whoisatt.wordpress.com/2011/04/14/att-swot-strengths-weaknesses-opportunities-threats/