PIKA WARP the Appliance for Linux / Asterisk

1. PIKA WARPthe Appliance for Linux / Asterisk WEBINAR

2. Agenda • Asterisk cards versus Appliance • Appliance Features and Capacities • Hardware Overview • Software Overview • Architecture • PIKA Application Development Suite (PADS) • Customer quotes • Pricing and Availability

3. Card + PC x86 processor small-med-large applications greater cost greater integration effort (cards & drivers, choosing components and building PC) stigma – PC not as reliable as a proprietary PBX large in size familiar development environment Appliance embedded processor small-med applications (less than 50 users) low cost little or no integration effort required purpose built, solid state, more reliable small in size embedded development environment – different skill set required Cards versus Appliance

4. Introducing WARP the appliance PIKA WARP the Appliance is a small, low costdevelopment platform that can be used to deploy telephony based applications using Linux and/or Asterisk in small office/home office (SOHO) and small/medium Enterprise (SME) markets. Unlike typical PC + board alternatives, the appliance eliminates hardware and software integration issues in a reliable, solid stateand brandable form factor and includes traditional hardware based telephony features

5. Value proposition • Improve your product portfolio in low end (SoHo, SME) with a cost effective platform • Same programmability (look and feel) as your other open source or proprietary based systems • Benefit from open source software community and WARP Xtra community to improve time to market • Green, environmentally friendly • Priced to sell • High initial user acceptance • PIKA: 20 year, stable company with highly valued support organization

6. Who / what is it for? • Computer telephony developers • Asterisk/Open Source Developers • Linux developers who are keen to move to an embedded development environment “made easy” • Automated processing tools eliminate the requirement for “hard core” embedded development skills • Sample applications: • IP-PBX • IVR (self-service) • Fax server • Predictive dialing • Alert notification

7. Who / what is it NOT for? • NOT • an IP-PBX or a complete phone system • for high density applications • for huge database applications • for non-technical people • needs to be programmed before it can be used • a router • single NIC port • an end user product ready to be deployed

8. Features • Pre-installed default Asterisk config files (Asterisk version only) • Audio line-in/line-out (music on hold / paging) • One standard FXS port • Support for FXO/FXS/BRI modules • Power fail transfer ports • Fully customizable • Cross-compile environment with top-level GUI • 2 x 20 programmable LCD • Dynamic thermal management (fan) • Platform with Open Development Environment

9. Green Friendly • Uses 18 times less energy than a PC with boards • power supply – low power usage • 20 w = 175 kwh per year versus 350 w / 3000 kwh per year for PC with boards • 10 times less end-of-life disposal space • 100% lead free • enviro-safe paint • outer packaging is 100% recycled materials

10. Design • Unique • Desk mount/stackable • Small (only twice the size of a router) • Wall mountable • Easily privatelabeled

11. Capacities • 75 VoIP end points • 32 simultaneous conversations • 1 standard FXS port in every unit • Up to 8 additional FXS ports • Up to 8 FXO ports • Up to 4 ports/8 channels BRI

12. Hardware • Processor • Embedded AMCC Power PC 440EP • 533MHz • 1,200 mips • Supports floating point and MMU • Memory • Internal flash – 256meg • Internal RAM – 256meg • External SD flash • Voice mail • Prompts • Configuration files • Custom settings • NO hard drive

13. BRI FXS/station FXO/trunk Hardware • Fan • Only runs when temperature exceeds a threshold • Variable speed • Built-in temperature sensor • Can monitor temperature through OS • One FXS port standard built in to every unit • Expansion modules max 2 per system • 4 port analog FXO/trunk with 1 port PFT • 4 port analog FXS/station with 1 port PFT • 2 port/4 channel BRI

14. Hardware Ports • Ethernet (10/100) • USB (v1.1) • Audio In/Out • RS232/Serial (programming) Display • Liquid crystal (LCD) • 2 x 20 character • Backlit • Invertible for wall mounting • API controlled • Toggle button

15. Hardware • Power /system status LED • Reset button • Remotely accessible • External brick power supply • NA or Europe • Includes EMC filtering

16. Software – default packages • Full suite of PIKA voice processing applications • tone detection and generation • play/record • VoIP • conferencing • echo cancellation • Pre-loaded with Linux OS, drivers and tools • SSH (remote access) • Asterisk • Database, web server, web language, common tools • Ability to add any software package that your application requires • Check the PIKA Warp Community (pikawarp.org)

17. Software Details • Bootloader (uBoot 1.3) • 2.6.24 linux kernel (stripped down PIKA version) • PIKA HMP and Grandprix High Level API drivers • Asterisk 1.4.14 (Asterisk version only) • Asterisk GUI 1.4 (Asterisk version only) • Busybox 1.8.2 (binaries linux tools such as ssh, wget) • SQlite3 (database) • Httpd (webserver) • PHP5 with support for SQLite, XML, PDO, etc. • NTP, DHCP (client), TFTP (server and client), VLAN, DNS • Dropbear (for ssh access)

18. S/W – Asterisk 1.4 PIKA voice processing and drivers S/W - Linux H/W – PIKA line interfaces H/W – PIKA motherboard Appliance Architecture

19. Regulatory Approvals • North American telecoms and safety (FCC/UL/CSA) • European Union (CE) • RoHS compliant • Others upon request

20. APIs To access telephony hardware if not using Asterisk … • High level Grandprix API • Low level HMP API • these are the same PIKA APIs that are used on standard boards • Sample code available from PIKA website • Additional appliance specific APIs have been added to the SDK • control the audio in/out ports and the LCD Note: In Asterisk, audio ports are referenced in the dialplan and the LCD is integrated into the channel driver but can be changed

21. PIKA’s Development Kit • “PIKA Application Development Suite” (PADS) • What is it? • a software package installed on any standard x86 Linux computer • creates ALL the software that will run on the PIKA Warp Appliance • automated process for converting code for the appliance • Why is it necessary? • the appliance has a different processor (embedded) and different memory (no hard drive) than a standard PC

22. PADS development process (in brief) • PADS runs on any Linux X86 PC • connects to WARP appliance via LAN/RS232 • Functions • conversion/compression from PC to AMCC CPU, burns image • tracks location where source and destination files are stored • simulates embedded AMCC CPU on regular PC for developers • Input • source code, locations of files • Output • converted and compressed files that can be loaded on Warp • Linux distro independent

23. Concept of PADS

24. The PADS Process – Step #1 • Select which software packages you want to include • Asterisk – yes or no? • Asterisk GUI – yes or no? • SQlite Database – yes or no? • DNS – yes or no? • PIKA Media Processing – yes or no? • Busybox – yes or no?

25. The PADS Process – Step #2 • Hit ‘GO’ • Downloads source code from the internet for all packages selected • Cross-compiles and prepares the code for the appliance

26. The PADS Process – Step #3 • Runs a program to write (i.e. ‘burn’) the ‘image’ file created by PADS to the memory on the appliance • Every time the appliance is turned on it will run this code

27. The Alternative to PADS • If PADS did not exist … • need to set up many detailed parameters • require a very specific skill set

28. The Benefits of PADS • Much less technical knowledge of an embedded environment required • Much less setup time • Portable mechanism from machine to machine • in case replacement or duplication is required • Automated process makes the image very reproducible

29. Upgrading boxes in the field • Copy new image files (created by PADS) to the appliance in the field • Run the ‘burn-in’ program • Re-boot the appliance • Can all be automated

30. Pricing / Schedule • Pricing • very competitive with PC using CTI card(s) • list price can be found on PIKA Web store – discounts available for volume • $609 USD for “IP only” system • Availability • development and Beta completed – 25+ customers • available NOW! • BRI – fall • GSM – projected first half 2009

31. Major Differentiators • Customizable software development platform (PADS) • Reliability • power fail transfer ports • solid state /no hard drive • dynamic thermal management (fan) • Hardware telephony features • single built in FXS port • audio in/out ports • optional modules (FXO/FXS/BRI)

32. Major Differentiators • Programmable display • Easily brandable • Unique look • Proven voice applications • PIKA has over 20 years of telephony experience

33. Customer Comments • Stephan Monette: Operations Director, Unlimitel “Our success is about more than our services. We’re not the cheapest option and we never will be, but people are referred to us because of the quality and stability of our services. By using PIKA products, we know we’re offering a high-quality product that fits really well with our services.”

34. Customer Comments • Don Williams, COO, CTL Inc. Designer, manufacturer and distributor of telecommunications solutions "Using PIKA WARP appliance gives CTL the ability to truly deploy an end-to-end solution in an attractive package with a reliable design and powerful processor."

35. Customer Comments • Clayton Hayward, CTO Xelnex.com (Open Voice) Voice Recording Service Provider “Not just a VOIP IP Telephony device, PIKA’s experience in the development of voice processing boards shines through. We needed a plug-in play edge device for passive IP and trunk voice recording. The high quality development API makes this appliance truly multi-faceted !”

36. Summary • PIKA WARP is a cost effective, solid state, computer replacement • Offers many hardware telephony features that other appliances don’t have • PADS is a unique application customization environment • It is NOT a final end user telephony system

37. Thank you for your time! Questions?(use the CHAT feature and send to Q&A)