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Preparing for DECA Competitive Events

Preparing for DECA Competitive Events . The Key to Creating a Winning Tradition. Student Benefits. Provides Individual Recognition Provides Chapter Recognition Interaction with Business Professionals Opportunity to test your marketing skills

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Preparing for DECA Competitive Events

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  1. Preparing for DECA Competitive Events The Key to Creating a Winning Tradition

  2. Student Benefits • Provides Individual Recognition • Provides Chapter Recognition • Interaction with Business Professionals • Opportunity to test your marketing skills • National Monetary Awards sponsored by major companies

  3. How Do I Compete? • Determine strengths Review hobbies, work experiences, interests • Select event you are interested in and/or have some experience in. • Decide whether you prefer to work individually or in a team.

  4. Personal Background • Where do your parents work? • Where have you lived/traveled? • Where have you worked? • What do you like to do in your leisure time? • What is your career objective?

  5. Categories of Competitive Events Business Operation Research Events (5) Chapter Team Events (5) Business Management & Entrepreneurship Events (3) Marketing Representative Events (4)

  6. Preparing for DECA Competitive Events Business Services Operation Research Events 4 Occupational Areas to Choose From Team of 1-3 30 page maximum written document

  7. Preparing for DECA Competitive Events • Business Services • Buying and Merchandising • Hospitality and Tourism • Finance Operations • Sports and Entertainment Marketing

  8. Business Services Business Services includes: human resources, information technology, and personal and contracted services businesses

  9. Buying and Merchandising Buying and Merchandising includes: retail and wholesale businesses that provide consumer goods

  10. Finance Finance includes: banks, credit unions, accounting, investments and other financial businesses.

  11. Hospitality and Tourism Hospitality and Tourism: includes hotel, restaurants, and tourism-related businesses.

  12. Sports and Entertainment Sports and Entertainment Marketing includes : businesses that conduct sporting and/or entertainment events

  13. Topic: To develop a plan to enhance or introduce a Customer Loyalty Program to anexisting business or organization. The goals are: building customer profiles, tracking sales, tracking visits, retaining current customers, improving customer service and expanding the current customer base. Business Operations Research Events

  14. Preparing for DECA Competitive Events Chapter Team Events 5 Events to Choose From Team of 1-3 30 page maximum written document

  15. Community Service Project • Demonstrate a understanding of the role of community service within the community. • Plan and conduct a project to benefit a community service or charity Team of 1-3

  16. Creative Marketing • A research study that will improve the marketing activities of an individual company, a group of companies or the business community. Team of 1-3

  17. Creative Marketing…... • Some examples • Find new market for a local product • Promote the community’s resources • Increasing the trading area of the business • Increase in sales • Increase in employment • Provide better shopping facilities • Solve problems affecting the marketing process

  18. Entrepreneurship Promotion Project • Planning a campaign to educate members, the general public or an organized group about the opportunities available for becoming an entrepreneur. Team of 1-3

  19. Financial Literacy Promotion Project • Plan and conduct a campaign to educate Parkway South chapter members and the general public or an organized group about the importance of financial literacy. • Team of 1 to 3

  20. Learn & Earn Project • Plan, organize, and conduct a sales/service project • Develop a business plan • Implement a promotional campaign Team of 1-3

  21. Public Relations Project • Develop and/or identify a theme for a public relations campaign. • Plan and organize a public relations campaign in our school or our community Team of 1-3

  22. Preparing for DECA Competitive Events Business Management & Entrepreneurship Events 4 Events to Choose From Written document Oral Presentation

  23. EntrepreneurshipWritten Event • 30 page maximum written document • 1-3 Participants • Develop proposal to start a new business of any kind.

  24. Entrepreneurship Participating • 10 numbered pages • Individual Participant • Oral presentation (role play with a judge who plays the role of a banker to request financing for your new business)

  25. International Business Plan Team of 1-3 Prepare written proposal for new international business venture 30 page maximum written document

  26. Marketing Representative Events Advertising Campaign Fashion Merchandising Promotion Plan Sports & Entertainment Promotion Plan

  27. Advertising Campaign • 10 numbered page maximum fact sheets • 100 question exam (score averaged for teams) • 20 minute oral presentation • Team of one to three

  28. Fashion Merchandising Promotion Plan • 10 numbered pages maximum promotional fact sheets • 20 minute oral presentation • Team of one to three

  29. Sports and Entertainment Promotion Plan • 10 numbered page maximum fact sheets • 100 question exam (score averaged for teams) • 20 minute oral presentation • Team of one to three

  30. Professional Selling Event • 20 minute oral presentation • 100 item comprehensive test • Individual event • Target customer is a vice president of sales for a pharmaceutical firm based in the U.S. Since many of their customers are international the vice president wants to purchase language learning programs to help the company sales reps learn a new language.

  31. Hospitality & Tourism Professional Selling Event • 20 minute oral presentation • 100 item comprehensive test • Individual event • You are to assume the role of a sales manager at a hotel • Target customer is a bride to be/groom to be selecting the site for his and her wedding.

  32. Successful Project Tips • Make a plan of action for what needs to be done with deadlines and team members responsible • Practice your presentation skills in front of peers and adults • Ask your English teacher to read your project for grammar and formatting • Carefully review guidelines for your chosen event and the evaluation forms in the DECA Guide located on the National Deca website

  33. Preparing for DECA Competitive Events • Trophy winners at the State CDC are eligible to represent Missouri in competition at the International Career Development Conference. • Top 10 Finalists at International CDC are invited to a reception in Jefferson City in May. The Chapter Advisor, parents, and school administrators will also be invited to attend.

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