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Elevate Your Skills: Collegiate DECA Competitive Events

Engage in business simulations and case studies to enhance marketing, management, and decision-making skills. Benefit from experiential learning opportunities and gain recognition for your achievements in various career areas.

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Elevate Your Skills: Collegiate DECA Competitive Events

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  1. Collegiate DECACompetitive Events • Competitive events are experiential learning activities designed to evaluate essential business skills. • Competitive events are ONLY ONE of the strategies Collegiate DECA uses to assist students to secure a job and advancement throughout their career.

  2. Why Should Students Compete? For Students: • Allows students to demonstrate their ability. • Develops decision-making and critical thinking skills. • Provides opportunities for individual and team creativity. • Improves self-confidence. • Enhances presentation skills. • Winners receive recognition and awards at local, state and international levels. • Helps prepare students to secure a good job and begin a successful career.

  3. Why Should Advisors SupportCompetitive Events? • Attracts quality students looking for experiential learning activities–a continuation of our high school competitive events program. • Inspires students to assume responsibility for self-improvement and self-discipline, and to become leaders on campus. • Creates learning opportunities. • Provides activities to use in the classroom (presentation projects, case study analysis and decision making). • Offers an extension of the classroom, helping students reach the next level in career preparedness. • Provides visibility for the program and college.

  4. Competitive Event Categories

  5. Business Simulations These events are designed to measure a student’s marketing and/or management proficiency in specific career areas. Students will: • Apply Marketing/Management Principles • Analyze Real-World Case Situations • Organize a Plan of Action • Role-Play with the business/industry professional (judge)

  6. Business Simulations Format WRITTEN EXAM • 100 Questions (Multiple Choice) • 90 Minutes • Classroom Setting ROLE - PLAY • 30 Minute Preparation • 15 Minute Role-Play with Judges

  7. Business Simulation Events • Accounting • Corporate Finance • Fashion Merchandising & Marketing • Hotel and Lodging • Restaurant & Food Service Management • Retail Management • Travel & Tourism

  8. Corporate Finance

  9. What’s it About? Demonstrating knowledge and proficiency in marketing and management functions within the corporate finance arena.

  10. Who Should Compete? Career interests: • bank officer • customer service representative • loan officer • trust officer • securities officer • accountant • account executive • lending/risk manager • credit union supervisors • collection agent • financial analyst • auditor

  11. Fashion Merchandising & Marketing

  12. What’s it About? Demonstrating your knowledge and skills regarding the marketing and management functions and tasks in a retail store, wholesale establishments and/or manufacturing firm engaged in the marketing of clothing and related articles for personal wear and adornment.

  13. Career interests: selling apparel managing a retail business becoming a company buyer apparel design becoming an entrepreneur fashion merchandiser fashion marketer Who Should Compete?

  14. Hotel and Lodging

  15. What’s it About? • Demonstrate marketing and management tasks relating to: • providing lodging • food and beverage services • special events • meeting space

  16. Who Should Compete? Career Interests: • Sales manager • Food and beverage manager • Catering manager • Executive chef • Convention services manager • Front desk manager • Concierge • Meeting Planner

  17. Restaurant & Food Service Management

  18. What’s it About? Students may be challenged to perform marketing and management functions and tasks relative to a restaurant or a food service business.

  19. Who Should Compete? Career interests: • restaurant manager • catering manager • executive chef • bakery sales manager • purchasing agent • institutional food service manager

  20. RetailManagement

  21. What’s it About? Designed to measure skills, knowledge and attitudes of marketing and management for a retail establishment.

  22. Who Should Compete? Career Interests: • store manager • floor supervisor • stock supervisor • department manager • customer service manager • buyer

  23. Travel & Tourism

  24. What’s it About? Demonstrate knowledge of a business primarily engaged in satisfying the desire of people to make productive or enjoyable use of travel services.

  25. Who Should Compete? Career interests: • reservation agent • travel agent • social director • tour director • adventure travel outfitter • vacation tour guide • tour broker • event coordinator

  26. Case Studies These events are designed to measure a student’s marketing and/or management proficiency in the specific career areas. Students will: • Apply Marketing/Management Principles • Analyze Real-World Case Situations • Organize a Plan of Action • Present to a Business/Industry Professional (judge)

  27. Case Study Format • One or Two Participants • CASE STUDY ANALYSIS & PRESENTATION • 30 or 60 Minutes Preparation • 15 Minute Presentation to Judges

  28. Case Study Events • Business Ethics (team of two participants) • Business-to-Business Marketing (team of two participants) • Human Resource Management • International Marketing (team of two participants) • Marketing Management • Sales Management Meeting • Sports & Entertainment Marketing (team of two participants)

  29. Business Ethics

  30. What’s it About? • Apply decision-making to analyze a case situation, organize thought, and identify resolutions. • Demonstrate knowledge and understanding of ethical behavior by communicating with judges effectively as a team.

  31. Who Should Compete? Anyone and everyone who plans on working in the real world!

  32. Business to Business Marketing

  33. What’s it About? • Analyze a business situation involving the marketing of a product, service or company to another business. • Selecting target markets and developing the four P’s to appeal to appropriate primary and secondary markets.

  34. Who Should Compete? Career interests: • Product Manager • Marketing Manager • Logistics Coordinator • Sales of B2B Products • Product Development

  35. Human Resource Management

  36. What’s it About? • Case situations based on human resource management situations. • You are a hiring manager or training consultant helping a company handle employee concerns. • Demonstrate knowledge of human resource management principles. • Analyze the situation and identify solutions to human resource issues.

  37. Who Should Compete? Anyone with a career interest in human relations, employee training, benefits and wages information officer.

  38. International Marketing

  39. What’s it About? • Marketing an assigned product or a company internationally. • Show an understanding of international barriers to trade. • Identify cultural differences and market appropriately.

  40. Who Should Compete? Anyone who has or is taking a marketing class and has an interest in International Business. Anyone learning a language and wanting to engage in marketing to a different culture.

  41. Marketing Management

  42. What’s it About? • Analysis of a marketing management situation. • Environments for the case study may include, but are not limited to, place/location marketing, transportation marketing, charity/event marketing, marketing research, strategic marketing, planning, distribution strategies and target marketing. • Participants assume the role of a management/ supervisory level employee for a business involved in marketing and management.

  43. Who Should Compete? Anyone interested in a career in marketing, event management, branding, strategic marketing, and/or advertising.

  44. Sales Management Meeting

  45. What’s it About? • Role playing the position of a Sales Manager communicating with your sales representatives regarding a case study situation. • Demonstrate your ability to understand the sales representatives concerns. • Communicate your instructions and support available to them. • Generate motivational rationale to get them to accomplish the task at hand.

  46. How does it Work? • Judges play role of your sales representatives. • Following your presentation, they voice concerns and issues as your sales force. • Allows you time to present your information and for judges to ask questions.

  47. Who Should Compete? Students with interest in sales representative positions and goals of moving into sales management careers.

  48. Sports & Entertainment Marketing

  49. What’s it About? • Marketing a product related to sports or entertainment (include targets and four P’s). • Hockey games • Tennis stars • Movies • Music • Ballet • Museums

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