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U.S. General Services Administration. Building sustainable practices one decision at a time. HowTo.Gov Pinterest Presentation March 20, 2013. Michael F. Bloom & Ryan MacPherson. GSA, OGP, OFHPGB. GSA Sustainable Facilities Tool.
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U.S. General Services Administration Building sustainable practices one decision at a time HowTo.GovPinterest Presentation March 20, 2013 Michael F. Bloom & Ryan MacPherson GSA, OGP, OFHPGB
GSA Sustainable Facilities Tool One stop website and mobile app to meet all sustainability planning, designing, and procurement needs Explore whole building system interrelationships, integrative teams, and life cycle considerations Integrate green product requirements into the acquisition process with the GPC Available for free at www.sftool.gov
SFTool Social Media Strategy • Mission orientated • Themes • Promotion, • Engagement • High-Performance Facilitation • Pinterest is one component of larger strategy • Audience and metrics driven
pinterest.com/SFTool • Showcase case studies and best practices in new ways • Bring aesthetics to broader audience • Connect with strategic partners Lead with pictures, support with content
Future Pinterest Uses • Showcase photo-based social media campaigns • Integrate Pinterest into overall engagement strategy • Crowd source solutions • Highlight relevant current events • Showcase and promote tool enhancements • Be a high-performance green channel
Questions? http://www.SFtool.gov Michael Bloom Sustainability and Green Buildings Program Advisor Michael.Bloom@gsa.gov Ryan Macpherson Sustainability Technical Analyst Ryan.Macpherson@noblis.org Office of Governmentwide Policy Office of Federal High-Performance Green Buildings