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Learn the roles and responsibilities of a VP of Membership in Toastmasters, including membership goals, growth strategies, transforming guests to members, and essential resources. Engage in brainstorming sessions to tackle challenges and share successful practices.
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Vice President of Membership Rick Sharon, DTM RickSharon@ProfoundParadigms.com www.ProfoundParadigms.com/html/toastmasters_resources.htm
Overview • What does VP of Membership Do? • Membership Goals • Growth Strategies • Transforming Guests to members • Member Satisfaction • Resources • Brainstorming • Your Challenges? What works?
Introductions • Your name • How long have you been in Toastmasters? • Club name • When & where you meet • Company or community club? • What do you hope to take away from this session?
What does VPMembership Do? • Builds club membership • Increases member satisfaction • Prepares the Semiannual Membership Report • Attends and participates in Executive Committee meetings (of club officers) • Attends and votes at Area Council meetings
What does VPMembership Do? • Attend District-sponsored Club officer training • Arrange for a replacement if unable to attend club meeting • Prepare your successor for office • Set Standards for your office e.g. mine: • Attend every Club meeting • Have guest orientation packets at every meeting • Get contact info for every guest esp. via guest book • Follow-up with every guest within 24 hourse.g. personalized Email or phone call • Have dues structure, application forms, and a way to sign-up new members at every meeting • Have a “loaner” Basic Manual for every new member the same day they join
What does VPMembership Do? • Set standards for your office e.g. mine: • Conduct induction ceremony for every new member within one month of their joining the club • Induction ceremony presents a Membership Pinto every new member • Every new member assigned a mentor (by VP of Ed) • Match every International Membership Contest with a club membership contest with prizes for 1st-3rd places • Celebrate every member’s achievements(half-way to CC, CC, AC, CL, ANYTHING) • Attend every Club Executive Council • Attend every Area Council • Attend Club, Area, and Division Speech Contests
Membership Goals • Every club should add at least one new member per month • If your club has fewer then 20 members, your goal should be to have a minimum of 20 members by year-end (end of June).
Growth Strategies • Put on a great meetingYour meeting is your best sales tool • Get guests there to see it • Make guests feel welcome, involved • Orient guests to the meeting • Follow-up with guests after the meeting • Invite guests to return • Invite guests to join
Growth Strategies • Promote growth benefits to current membership • Promote Toastmasters benefits to others • Hold at least two membership contests • Offer recognition
Transform GuestsTo Members • Personally welcome guests and introduce them to other members • Explain benefits, tailor to their needs • Vote in new members • Process their application • Welcome new members into the club
Guarantee MemberSatisfaction • Contact absent members • Conduct surveys • Distribute evaluation forms
Resources • Your Club Officer Manual • Club President received one for every club office last May or June • Get it from your predecessor • Or order anotherfrom on-line storeor supply catalog • District “Store” may sell itat TLS and Conferences
Resources • Toastmasters Publications • “How To Rebuild A Toastmasters Club” • “Membership Growth” • “Membership 101” • “Membership Building Kit” • “Moments of Truth” • Various Promotional Brochures • Order from Supply Catalog or download from www.toastmasters.org
Resources • International’s website: www.toastmasters.org • District 25’s website:www.d25toastmasters.org • Rick’s Toastmasters Resources Website:ProfoundParadigms.com/html/toastmasters_resources.htm • Rick’s Toastmasters BlogProfoundParadigms.com/blogs/Toastmast/ • Club and District websites
Resources • Your other club officers • Form a membership committeerecruit club members to help you • Other VPs of Membership in your Area • Your Area Governor and their team • Area Council Meetings • Toastmasters Leadership Summit (TLS) • District 25 Conferences
Brainstorming • What are your challenges? • What works at your club? • What ideas have you thought of during this meeting? • What have we missed? • What do you want to know more about?
Summary • What does VP of Membership Do? • Membership Goals • Growth Strategies • Transforming Guests to members • Member Satisfaction • Resources • Brainstorming
If you put into Toastmasters what you get out of Toastmasters …You will never get out of Toastmasters!