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Procter & Gamble

Explore the transformation of P&G's consumer value model from 1984, highlighting logistics improvements, trials with mass merchandisers, and the impact of collaborative planning on diaper sales and overall business success. Dive into the challenges, successes, and mutual benefits encountered along the way.

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Procter & Gamble

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Presentation Transcript

  1. Procter & Gamble Consumer Value Customer Service

  2. What was the situation in, say, 1984? • What prompted this? • What problems did it cause?

  3. Describe the first logistics improvement trial in 1985 • Successes? • Problems?

  4. The second trial with a mass merchandiser in 1986 • Why Diapers? • Mutual Benefits? • Challenges?

  5. How did CRP influence Diaper sales? • What influences did it have on P&G?

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