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Global Marketing in the New Millennium

Discover how the internet impacts modern business and the importance of developing global marketing strategies. Learn how to leverage the internet to gain a competitive advantage, streamline distribution, and enhance efficiency while dealing directly with consumers. Explore the benefits of e-commerce and electronic transactions and embrace the shift towards time-sensitive, cost-saving practices.

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Global Marketing in the New Millennium

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  1. Global Marketing in the New Millennium How does the Internet impact our business?

  2. Internet Strategies • Defined by marketing • Strategy should not be limited to technical perspective • Seek competitive advantage • Think “global” • Determine distribution system • Ignore “Internet hype” • Approach based on solid business plan

  3. Related Benefits • Increased efficiency • Everything is “time-sensitive” • Cost savings • Electronic transaction save money • Restructured activities • Deal directly with consumer • Small business can expand

  4. E-Commerce • One standard for financial transactions • 1996 – Visa and MasterCard formed alliance which resulted in SET (Secure Electronic Transactions) • SET is supported by: • Visa, MasterCard, American Express • Netscape and Microsoft

  5. Electronic Consumer Expectations • Product information • Product support • Communication • Customer service

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