MetaMedia: Multimedia Asset Management Solutions

1. IOM540: Prof. Sulin BA MetaMediaBusiness Plan Judson F. Ferdon Martin Ferro Lorenzo Rossi Ricky J. Sethi

2. Outline • Mission • Technology: Basic Concepts • Market issues • Some key factors • Our solution • Values for the players • Business Process • TDP issue etc. • Pricing model • Evolution plan (growth strategy) • Risks • Finance • Conclusion

3. Mission MetaMedia’s corporate goal is to become a long term partner for all companies that need solutions for better managing their multimedia assets. In particular, MetaMedia aims to be one of the key players in the market of searchable audio-video.

4. Technology: Basic Concepts • There is a huge amount of multimedia (audio-video) content from a variety of sources: • Internet, cable, satellite, CD-ROM, DVD… • Demand to make this material easy to manage: • i.e. searchable. • Quote: “In the next generation of Internet search engines, audio and video will be searchable as well as textual material” -- C.C. Jay Kuo, USC faculty

5. Indexing Textual Material Index Table of Contents 1. Introduction………1 2. Technology..……10 2.1 Internet……… .12 2.2 Security……..…14 3. E-commerce…….20 3.1 B2C models…….22 Electronic cash Electronic check Electronic malls...22,30,31 3.1 B2C models

6. Index S. Connery…. 24,35,44 Dialogue……….11 Indexing Audiovisual Material Table of Contents

7. MM Indexing: Key Steps Content Analysis/Metadata Extraction/Description Metadata Presentation (Note MPEG-7 will be the standard) 3) Search Query Engines

8. Industry Dynamics • Young Market – less than five years old • Market still uninformed – • "Having fundamental technologies to act as a foundation…is important. The challenge is for businesses to leverage that value - video has not been a corporate data type so far. The thinking now is beginning to shift." -- Carl Lehmann • The Demand is Increasing!

9. Current Market Situation • Software Providers • Some companies (Virage, IBM, Pictron, Attrasoft, Excalibur, Magnifi) sell software packages for metadata extraction, search engines, and browser interfaces. • Potential Customers • TV broadcasters • Internet companies • Commercial production companies • Advertisement agencies • Interactive CD-ROM manufacturers

10. MPEG-7 Standard • The International Standardization Organization is currently working on providing a standard for the content description (metadata). This standard, MPEG-7, should be ready by September 2001.

11. Key Factors • MPEG-7 will be accepted • Rich Metadata extraction will remain complicated • Requiring Expert Analysis and Dedicated Hardware • The perceived value of Metadata is increasing  The demand will increase as the number of application increases • Carve out Niche Markets • Description Providers • MetaMedia will be very competitive in the process.

12. Opportunities • Establish Metamedia as a leader and set standards for this quickly emerging industry • First Mover Advantage • ASP content-processing model

13. Business Model Application Service Provider and Content Processing Model

14. Values for the Players • For Customers: • A java application will provide frequent updates • Better assistance • Clients can get richer descriptions for portions of their content by sending us related TDP • CRM • For MetaMedia • First mover in the metadata market (!) • Improved efficiencies • Close Customer Contact • Flexibility of our model (!!) • Customers can participate even without experts

15. ASP: Business Process Model

16. Pricing Model • Yearly subscription fee + charge for data duration and metadata type. • Equation: • PRICE = SUBSCRIPTION + ( Ct Tc)  Mf • Advantages of Pricing Structure: • Flexibility • Customized • Service Oriented

17. When Do We Make Money? After the First Year: • Total Sales: $2,690,000 • Total Expenses: $2,350,000 • Income After Taxes: $220,000

18. 5 Year Financial Outlook

19. Strengths

20. Risks

21. Conclusion • Expansion to the market of metadata solutions for real-time broadcasters • ASP Aggregator Future Growth & Business Opp.

22. Prototype