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Effective Strategies for Promoting Initiative's Mission and Objectives

Learn methods to promote adoption of your initiative's mission and objectives, secure support, and ensure continued impact. Understand how to approach relevant individuals or groups and effectively convey your initiative's value.

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Effective Strategies for Promoting Initiative's Mission and Objectives

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  1. Promoting Adoptionof the Initiative'sMission and Objectives

  2. What is promoting adoption of the initiative's mission & objectives? • Getting others to provide financial or in-kind support • Getting other groups to do the same types of things you do • Getting others to promote your mission and objectives

  3. A mission statement is your organization's statement of purpose--what your group is going to do and why • Objectives are short-term goals that your organization can use as intermediate markers of its progress

  4. Why promote adoption of the initiative's mission & objectives? • To increase the overall impact of your work • To insure that your work will continue when your group is no longer around

  5. Whom should you approach? • People or groups that are similar to you or your group • Broader audiences • Influential community members

  6. How do you get others to adopt? • Decide who you should adopt your mission • Cultivate bonds • Get the word out • Show that your initiative has yielded positive results • Focus on mutual interests • Avoid irrelevant issues • Make specific proposals

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