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Rhetoric

Rhetoric. Rhetoric = the study of principles and rules of composition ( merriam-webster ) Rhetoric = study of effective speaking and writing ( merriam-webster ) Rhetoric = the art or study of using language effectively and persuasively ( byu ).

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Rhetoric

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  1. Rhetoric • Rhetoric = the study of principles and rules of composition (merriam-webster) • Rhetoric = study of effective speaking and writing (merriam-webster) • Rhetoric = the art or study of using language effectively and persuasively (byu)

  2. The Art of Rhetoric: Three Main Rhetorical Styles • Ethos • Pathos • Logos

  3. Image of Rhetorical Triangle

  4. Ethos (Greek for “character”) • Trustworthiness or credibility of writer • Tone and style of message • The way the writer refers to different views • Establishing author as respectable and authoritative • Ethical appeal or appeal from credibility

  5. Pathos (Greek for “experience” or “suffering”) • Appeal to the audience’s sympathies and imagination • Persuading by appealing to the reader’s emotions • Identify with the writer – to feel what the writer feels; the writer’s values, beliefs,& understandings of writer are implicit in story and conveyed imaginatively • Language choice • Audience awareness

  6. Logos (Greek for “word” ) • Persuading through reasoning • Internal consistency • Heart of argumentation • Ways we support/substantiate a thesis • Deductive and inductive

  7. Objective: As you view each advertisement that comes up on the screen, decide if it’s appealing to your sense of ethos, pathos, or logos.

  8. ETHOS, PATHOS, and LOGOS • AS YOU ANALYZE THE ADVERTISMENTS: • Ethos: Does it lend itself to credibility? • Pathos: Does it appeal to your emotions, sympathies, or imagination? • Logos: Does it use reasoning?

  9. Ethos, Pathos, or Logos? What appeal are advertisers using to get you to buy their product?

  10. Ethos, Pathos, or Logos?

  11. Ethos, Pathos, or Logos?

  12. Ethos, Pathos, or Logos?

  13. Ethos, Pathos, or Logos?

  14. Ethos, Pathos, or Logos?

  15. Ethos, Pathos, or Logos?

  16. Ethos, Pathos, or Logos?

  17. Ethos, Pathos, Logos?

  18. Ethos, Pathos, or Logos?

  19. Back to Aristotle, our first logician Logical Fallacies – mistakes/errors in reasoning Why learn about the fallacies? Just teach me how to do it right all the time! • Impossible to be 100% right, 100% of the time • Be a critical reader • Good to have a “logic map”

  20. Logos: Inductive Reasoning “…inductive reasoning involves a transition from the sensible singular to the universal" (Fundamentals of Logic 114). Antecedent: This fire warmsAnd this fire warms,And this fire warms, etc. Consequent: Therefore every fire warms. (Fund. of Logic, 114)

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