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Implementation. Opening Activity Implementation Considerations Implementation Activity. Opening Activity. As a group, you will be given an ordinary daily task. As a group, brainstorm all of the steps in completing the task.
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Implementation Opening Activity Implementation Considerations Implementation Activity
Opening Activity • As a group, you will be given an ordinary daily task. • As a group, brainstorm all of the steps in completing the task. • You must reach consensus as a group regarding the steps and their order. • Place your results on a flipchart.
Before Implementation • Characteristics of Strategies • Complexity, Cost • Organizational Characteristics • Appropriate Staffing • Environment • Community readiness • Communication Issues
Smithtown, USA Wanted to implement a zero-tolerance policy Did not have buy-in from city officials, police, or community members Did not understand community norms around underage drinking Jonestown, USA Wanted to implement responsible beverage service (RBS) trainings Spent 1 year getting buy-in from liquor license holders in the community Found key leaders to talk about the importance of RBS Before ImplementationThe Environment
Beginning Implementation • Mobilizing support • Training • Balancing fidelity and tailoring to fit local circumstances • Process evaluation
Smithtown, USA Implementing CMCA No one doing one-on-one recruitment, member orientation, or follow-up Process evaluation found that only a small, non-representative group is consistently attending Action Team meetings Jonestown, USA Implementing CMCA Considerable time spent on 1x1 recruitment, orientation, and follow-up Process evaluation found that Action Team has active participation from 9 out of 12 targeted community sectors Beginning ImplementationTraining and Process Evaluation
Maintaining Efforts • Technical assistance • Administrative support • Cost-effectiveness over time • Evaluation and feedback
Smithtown, USA Police Department adopted Maine Model Policy Evaluation showed no change in enforcement practices Found that the Policy was never communicated to officers and training was never provided. Jonestown, USA Provided RBS training for retailers Evaluation showed no improvement in compliance check ratings Found that due to high turnover rate, many clerks & servers never took the training Maintaining EffortsEvaluation and Feedback
Implementation Activity • Review logic model • Record key inputs for strategies • Write out any questions that need to be addressed
Example of a Community Logic Model Strategies Consequence and Consumption Pattern Intervening Variables Inputs/ Questions Positive and effective relationship with press editor of paper, parent in the coalition Communication: Media campaign and or describing the penalties for hosting Social Access: Parents Enforcement: Enforcing social host liability laws What is our relationship with the new police chief? Have we worked with the courts/judges? Underage Drinking Retail Access Enforcement: Compliance Checks Who has a relationship with the business community? We haven’t worked with businesses Education: Merchant Education Knowledge of Health Risks Communication: Social Marketing campaign targeted at youth perception of harm from alcohol Active peer group trained in social marketing
Sustainability Toolkit Potential Funders
10 Steps to Sustainability • Create a shared vision of sustainability • Position your effort to increase your sustainability odds • Create a plan to work through the process • Look at the current picture and pending items • Develop criteria to help determine what to continue
10 Steps to Sustainability • Decide what to continue and prioritize • Create options for maintaining your priority efforts (including funding issues) • Develop a sustainability plan • Implement your sustainability plan • Evaluate your outcomes and revise as needed
Finding Other Funding/ In-Kind Contributions • Determine how to identify potential funders that will support your program’s evaluation needs • Private foundations • Federal government • Businesses/Corporate Contributions • Become familiar with websites that can help you identify and research potential funders
Foundations Two organizations that can help you learn about all aspects of applying for funding from foundations Foundation Center: www.foundationcenter.org Associated Grant Makers: www.agmconnect.org
Federal Government Grants.gov -Offers search capabilities to all competitive Federal grant opportunities Ed.gov –Offers all requests for proposals issued by the U.S. Dept. of Education
Business/Corporate Contributions • Think strategically about alignment with potential partners • Build relationship with marketing or public relations staff first • Keep request “short and sweet” • Acknowledge contribution publicly • Be creative considering potential in-kind donations
Wrap Up& Evaluation Next Steps: OSA