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Graduate Student Recruitment: Getting the Results You Want

Learn effective strategies for recruiting graduate students and converting inquiries into applicants and enrollees. Discover the key goals and traits of a powerful recruitment program.

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Graduate Student Recruitment: Getting the Results You Want

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  1. How to Recruit Graduate StudentsGetting the results you wantThe Do’s, The Don’t, and the Absolute Musts Graduate and Professional School Enrollment Management Corp. November 10 & 11 2008

  2. In order for a graduate student recruitment program to work, it must be practical, doable, affordable, and routinely evaluated. • Successful graduate student recruitment involves more than just providing information. It also involves building relationships with those recruits that you hope to convert to enrollees.

  3. Key goals and traits of a powerful graduate recruitment program include: • Step 1 - Generate as large of an inquiry pool a possible. • Step 2 - Convert inquiries into applicants. • Step 3 - Convert your best applicants into enrollees.

  4. Prospects Inquiries Applications Accepts Enrollees

  5. Short-term actions: 1. Evaluation of current program Quantity Quality Mix 2. Determine optimal capacity 3. Develop clear and actionable written recruitment goals 4. Set a budget

  6. Your program’s web status • A. Position in search result (page and rank) • first-page traction is vital • B. Landing page • C. Quality of the site

  7. Check on optimization status General search

  8. Example – focused search Google search: university of wyoming english graduate program

  9. Short-term actions (cont.): 5. Search engine optimization for your website 6. Collect data

  10. What’s next?? Prospects Inquiries Applications Accepts Enrollees

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