AIPC Annual Conference 2007 Responding to Global Change The Customer Perspective

1. AIPC Annual Conference 2007 • Responding to Global Change • The Customer Perspective Joseph Rath - President

2. What we manage Special-Interest • Exhibitions • Conferences • Workshops & Seminars with a particular focus on electronics and new technologies „Special-Interest“ meaning • A clear focus on one particular technology from all angles • Combination of exhibition and conference • Major aspect: verbal communication • Abundant networking opportunities Joseph Rath - President

3. … What we manage Event size ranging typically between 5,000 to 80,000 sqm exhibition space 400 to 500 conference attendees High percentage of international exhibitors and attendees Number of events at present: 10 per year, many ranking first in their field of industry Areas of growth • Current changes in automation technologies • New combination of factory automation and product automation Joseph Rath - President

4. Requirements to venue Location – external infrastructure • Perfect transport connections:- public transport (local, rail, air), - short and direct ways to motorway/highway system • Sufficient parking facilities in walking distance(no shuttle bus service necessary) • Hotels of various categories nearby Joseph Rath - President

5. Requirements to venue Internal infrastructure and technical settings • Direct connection between exhibition and conference facilities • Generally short ways • Exhibition facilities with at least 2,000 – 3,000 sqm gross- ideally sharing foyer with conference section- column-free- sufficient servicing connections for water, power etc.- several gates to speed up set-up and dismantling Joseph Rath - President

6. … Requirements to venue … Internal infrastructure and technical settings • Flexible meeting room concept- big auditorium- 10 – 20 rooms for 50 – 150 people (depending on set-up style)- several rooms for 200 – 500 people (depending on set-up style)- larger rooms devidable into smaller sections as need be (separate audio system!) • Daylight + modern lighting system with blinds or curtains for individual dimming Joseph Rath - President

7. … Requirements to venue … Internal infrastructure and technical settings • Basic technical equipment for meeting rooms as part of package, comprising at least- beamer and screen- audio system with mobile microphones- modern lectern- further equipment upon demand (also on last minute basis) • Built-in, generous central counter area- for separate registration of several attendee groups+ sufficient storage space adjacent to counter area Joseph Rath - President

8. … Requirements to venue … Internal infrastructure and technical settings • Office space for organiser close to everything • Central lounge options with meeting corners, tables and chairs, and electricity for the attendees to meet, talk or just an hour of individual work on the laptop • WiFi access throughout all facilities (sufficient capacity) • Appealing restaurant facilities for set menue events as well as buffet style catering • Signposting system for individual use Joseph Rath - President

9. … Requirements to venue Venue services • One central contact for all questions – or at least close cooperation between venue staff responsible for exhibition or conference • Choice of various subcontractors(catering, stand construction, technical services…) • Availability of technical service staff outside 9 to 5 during set-up and dismantling • Flexibility for last minute technical orders such as water, power etc. (which many exhibitors tend to forget in advance) • Availibility of English-speaking service staff during show-time (technical equipment, catering ...) Joseph Rath - President

10. … Requirements to venue Rates, conditions & package offers • Competitive rates for meeting facilities and catering packages compare: hotel venues offer comprehensive event options with meeting room hire included in a catering service package fee per attendee, cutting organizer production costs considerably • Packages for technical equipment of different levels for meeting rooms • No extra charge for use of infrastructure such as escalators, walk ways… • Option for last minute change or cancellation of non-needed meeting facilities Joseph Rath - President

11. Venue selection – key factors Requirements 1 – 3 Venue location within or near our target industry 4 Necessary time slot available 5 Meets demand in size and number of meeting facilities 6 Direct connection between exhibition and conference 7 Up-to-date facilities Absolute deal killer • Same topic covered in other event at venue Joseph Rath - President

12. Multi-year agreements Our target To conclude basic multi-year agreement • Securing the necessary time-slot for several years • Excluding content competion • But: without fixing concrete space, meeting room requirements and additional services  Individual lease contracts covering the latter to be made every year according to actual needs as event develops Joseph Rath - President

13. … Multi-year agreements Chances for a new center are if we • are looking for a new location • require more space than so far at hand • or face a change of rhythm with no suiting slots available Joseph Rath - President

14. Information venue-wise What… Complete set of detailed information on the facilities, covering • Plan of exhibition center, showing location and size of halls and meeting room facilities as well as infrastucture details • Detailed floor and hall plans (outlining columns, technical features etc. for exhibition halls) • Detailed technical data covering capacities, size (length, width), clearance hights, number of gates, lifts, service connections available… Joseph Rath - President

15. … Information venue-wise … What • Detailed price lists • Information on services and contractors … and how • As much as possible at venue website for download • otherwise as part of comprehensive information kit Joseph Rath - President

16. Questions? Contact Thank you for your attention Mesago Messe Frankfurt GmbH Rotebuehlstr. 83-85 70178 Stuttgart Germany Phone +49 711 61946-0 Fax +49 711 61946-91 www.mesago.de mailto:info@mesago.messefrankfurt.com Joseph Rath - President