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Audience and Purpose Chapter 2. Technical Writing for success By Ms. Amany AlKhayat. Audience and purpose. Focus on Audience Purpose: Sample doc. P 21 Meeting the audience’s needs Focu on the reader; understand the reader’s point of view
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Audience and PurposeChapter 2 Technical Writing for success By Ms. Amany AlKhayat
Audience and purpose • Focus on Audience Purpose: Sample doc. P 21 • Meeting the audience’s needs • Focu on the reader; understand the reader’s point of view • A technical writer should be transparent (behind the scene operator)
Cont. • A memo to the chief executive officer would me more formal than a memo to a coworker. • Need to consider your reader if falls in one of these categories: • Lay reader- Technician- Expert- Manager • So know your target audience! • Specific audience vs. multiple audience • Know the demographics. • The needs and wants of your audience dictate every decision you make as a writer.
Cont. • Analyse your target audience p. 26 • Knowledge level • Role • Interest • Cultural background • Personality Related questions: p 29