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Company Overview

Company Overview. Fleck Sales Company Culture. Beer Deserves Better “Beer” = The Value Chain Service to the 3 other tiers Constructive Discontent. Core Purpose Why we Exist. Vision What we Want to Be. Fleck Sales: The Beer Experts Brand Development Innovation Education. F.L.E.C.K

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Company Overview

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  1. Company Overview

  2. Fleck Sales Company Culture • Beer Deserves Better • “Beer” = The Value Chain • Service to the 3 other tiers • Constructive Discontent • Core Purpose • Why we Exist • Vision • What we Want to Be • Fleck Sales: The Beer Experts • Brand Development • Innovation • Education • F.L.E.C.K • Core Values • What we Believe • How we will Act Focus on The Customer Loyalty, Integrity, and Trust Encourage Teamwork Commit to Excellence Keep Work Fun

  3. Strategy Statement Become a 5 Million Case Beer Wholesaler by 2020, growing faster than our Peers. Deliver Profitable Beverage Solutions through Channel Focused Beer Experts concentrating on Brand Development, Innovation, Education.

  4. Company History • Falstaff Distributor Fleck Sales founded by Keith Fleck 1954 • 1968 New warehouse built at 1825 Edgewood Rd. • 1970: Hach Brothers acquired: Miller Brands in Cedar Rapids • Mid 1970’s: Miller Lite sales explode driving several facility expansions • Coors Brewing Company and Pabst Brands added in 1986 with the purchase of Bell Distributing • November of 1993: Doe Distributing acquired expanding Miller and Coors sales into Iowa City and Burlington, Iowa. • 1996: New West Burlington facility completed • 1997: Genners acquired: (Coors and Stroh brands in Ottumwa) • 1999: Graf Beverage and LTD Distributing acquired (G.Heileman Brands in Iowa City and Burlington) • July of 2001: Paul Jerabek Wholesaler acquired (G. Heileman and Stroh brands in Cedar Rapids) • November of 2008, Schwartz Distributing acquired (Miller Legacy brands in Ottumwa) • March 2012 Founders Introduction • October 2012 Stone Introduction

  5. Territory Description • 21 counties Eastern and Southeast Iowa (1 non- consolidated MillerCoors county) • 2.8million case equivalents • 2 facilities (118 employees 90 full 28 part-time) • Cedar Rapids (83,000 sq. feet) 1,961,023 c/e’s (388 off 644 on) • West Burlington (22,000 sq. feet) 752,000 c/e’s (218 off 358 on) • Land Mass: 55, 869 square miles (20% of Iowa) • Population: 718,384 23.6% of state of Iowa • Demographics ; • 90.7% Caucasian • 2.6% African American • 3.5% Hispanic • 86% with HS degree 25+ (80% nationally) • 21% Bachelors Degree or higher (24% nationally) • Poverty line: 11% (13% nationally)

  6. IOWA STATE 7 G Golden Eagle Doll Vanguard

  7. Suppliers • NA Brands • Roaring Lion Energy Drink • 1919 Root Beer • Liquid Ice Energy Drink • RBI Dist. • Hair of the Dawg Bloody Mary • Beer • MillerCoors • Pabst • Diageo Guinness • New Belgium • Heineken USA • Boston Beer • Mike’s • Boulevard • Phusion Projects • Gambrinus • Vermont Cider • Big Sky • Great River • North American Breweries • Peace Tree • Empyrean • Sapporo • Stone • Potosi • Founders • Glunz • Moosehead 22 Beer Suppliers 5Non-Alc. Suppliers

  8. Sales Dept. Organization Chart

  9. Capabilities and Recognition • 4 Time MillerCoors President’s Award Winner (2005, 2010, 2011, 2012) • Dedicated Craft Manager Chad Atherton Iowa’s First Dedicated Cicerone • 100% Cicerone Beer Server Certified Sales Staff • Draft Lines Cleaned Every 2 weeks at 94% attainment Staff of 6 Micro Matic Certified Draft Technicians • Channel and Chain Specific Sales Force • Full Time Marketing Manager Social Media Klout Score of 60 (Facebook, Twitter, Company Website) • Sign Shop upgraded in 2012 with the latest technology

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