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Learn how to attract and retain clients, reduce advertising costs, gain referrals, and increase staying power by creating a movement. Discover the story of a successful entrepreneur who broke sales records and find out the essentials for building a movement in your own business. Explore the impact of purpose, clarity, discipline, consistency, and authenticity in attracting loyal customers for life.
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Lisa Copelandwww.LisaCopeland.com Arett Sales 2018
What You Will Learn Today: • Why Building A Movement is THE BEST Marketing! • How To attract AND Retain More Clients Than The Competition • How To Reduce Your Advertising Cost • How To Receive More Referrals • How To Position Your Company has More Staying Power, Because They Buy the Movement NOT the Product
My Story : • 2012 Broke the FIAT World Sales Record • 2012/2016 Best Work Place Awards • 2106 Top 100 Women in Automotive • 2012-1016 Chrysler National Dealer Council • Sold in 2016 to Pursue my dream “To Inspire Others To Inspire Others”
Entrepreneur: The Reality • An entrepreneur is an individual who, rather than working as an employee, founds and runs a small business, assuming all the risks and rewards of the venture.
Build A Movement - Apple doesn’t appeal to everyone. But they have devoted customers that they consistently woo. This Photo by Unknown Author is licensed under CC BY-SA-NC
“Purpose” Why Do YOU Do What YOU Do?
Do You Believe What You Do Matters? This Photo by Unknown Author is licensed under CC BY-NC-ND This Photo by Unknown Author is licensed under CC BY-NC This Photo by Unknown Author is licensed under CC BY
Who wouldn’t want to buy a CHILD IN NEED a pair of shoes with their shoe purchase?
Clarity Of Purpose • People Don’t Buy What You Do, They Buy Why You Do it