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Empowering Farmers Market Associations: Resources, Training, and Networking

Discover the benefits of joining a Farmers Market Association to support local markets, increase knowledge, expand programs and partnerships. Explore training opportunities like workshops and webinars. Get insights from market managers and vendors. Find ways to connect and grow your market for a memorable customer experience. Gain valuable information, support, and networking opportunities across the state and nation.

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Empowering Farmers Market Associations: Resources, Training, and Networking

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  1. Benefits of a Farmers Market Association “Working to Grow Your Market!”

  2. Laying the Groundwork Support Local Farmers Markets Better Informed Managers Training Opportunities Expand Programs & Partnerships Provide ongoing Resources Provide Networking across the state and nation

  3. Training Opportunities 2009 Illinois Farmers Market Conferences For Market Managers and Vendors- Springfield, Dekalb and Mt Vernon November 17, 2009 - Webinar “Roadside Advertising in a Digital Age”

  4. Training Opportunities, cont. January 6th Workshop –"Grow Your Market: Creating a Memorable Customer Experience” Feb/March 2010 Farmers Market Workshops TBD

  5. Training workshops for 2010 –Comments from 2009 conference attendees Provide more information about vendors Outreach to farmers through market managers Earlier and broader advertising for event More information on regulations

  6. Comments, cont. • Include a focus on smaller markets • Provide meetings earlier in the year • Always put speaker contact and website references in overheads • Would like more time to network, break out into smaller groups.

  7. SIUC Survey of Farmers Market Managers – February/March 2009 • Goal: identify benefits and interest for an Illinois Farmer’s Market Association • Survey dates: Feb. 25 - March 14, 2009 • 226 Emails of Il Farmer’s Market Managers • 91 responses or a 40% response rate • Study was approved by SIUC Human Subjects • 68 questions

  8. Top 10 Benefits for an Illinois Farmer’s Market Association Likert scale 1-5, where 1= not at all important and 5 = extremely important

  9. Are you in favor of an Illinois Farmers Market Association?

  10. Preferred Communication for a Farmer’s Market Association Likert scale 1-5, where 1= not at all likely and 5 = extremely likely

  11. IL Farmer’s Market Characteristics

  12. IL Market Manager Characteristics

  13. 2010 USDA Grant Proposal Illinois Farmer’s Market Association Request for proposals January/February Funding to be used to: Support educational workshops Website EBT education and support

  14. Contact Information Sylvia Smith, Ph. D., CHE Southern Illinois University Carbondale MC 4317, Quigley Hall Rm 209B Carbondale, IL 62901 618-536-7567 ssmith8@siu.edu Pat Stieren PStieren Consulting Springfield, IL. 62703 217-522-4274 pstieren@gmail.com

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