1 / 26

Marketing Overview

This report provides an overview of the marketing strategies and results for the Vicon Annual Sales Meeting, including web traffic, downloads, print ads, education campaigns, and more.

guilford
Download Presentation

Marketing Overview

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Marketing Overview What’s worked; What’s next…. Vicon Annual Sales Meeting

  2. Web Traffic Year over Year: Oct. 1 – Sept. 30 Visits: 138,896Unique Visitors: 77,313New Visits: 53.5 %US Visits: 70,952 Visits: 156,890 12.96%Unique Visitors: 90,526 17.09% New Visits: 55.8% 3.71%US Visits: 76,581 -4.49% 2013 2012 Vicon Annual Sales Meeting

  3. Web Traffic Year over Year: Oct. 1 – Sept. 30 Compared to 7% Increase for Year Prior! Visits: 138,896Unique Visitors: 77,313New Visits: 53.5 %US Visits: 70,952 Visits: 156,890 12.96%Unique Visitors: 90,526 17.09% New Visits: 55.8% 3.71%US Visits: 76,581 -4.49% 2013 2012 Vicon Annual Sales Meeting

  4. Regional Sites Now Running • www.vicon-security.mx • www.vicon-security.co.uk • www.vicon-security.de Vicon Annual Sales Meeting

  5. ViconNet JUMP Downloads • 1111 Downloads • 39% from the US • TOP Countries: • US: 431 • Mexico: 124 • Germany: 41 • UK: 39 • Qatar: 36 • Portugal: 26 • Canada: 24 • Israel: 22 • Brazil: 22 • Turkey: 20 • India: 18 Vicon Annual Sales Meeting

  6. Vicon Mobile – past 3 months • Pageviews: 1402 • Unique Pageviews: 1181 • Average time spent on page: 2:03 • Mobile Devices Unique Pageviews: 91 Vicon Annual Sales Meeting

  7. Vicon Mobile YouTube Demo Highest view rate of any Vicon video Vicon Annual Sales Meeting

  8. Print Ads • Regular placement in BNP publications • Vicon Mobile • Professional Services • ViconNet Zone • Education Campaign Vicon Annual Sales Meeting

  9. Education Campaign • 1015 Unique Pageviews • 519 Direct Entries – from campaign Vicon Annual Sales Meeting

  10. SourceSecurity.com We “own” this spot. • US: 12,146 impressions • Intl: 42,333impressions Vicon Annual Sales Meeting

  11. SourceSecurity.com US Edition • 481 unique page views • Cameras: 150 • Security Cameras: 139 • V960 Dome: 135 • IP Encoder: 104 • ViconNet Zone: 91 • Hemispheric Camera: 82 International (UK) Edition • 3,314 unique page views • Cameras: 828 • DVRs: 603 • Domes: 591 • HD Express: 563 • Software: 431 • SurveyorVFT: 416 Vicon Annual Sales Meeting

  12. American Jail Association • Primary sponsor of AJA Site • Skyscraper appears either left or right on EVERY page • Rotated with only 5 other sponsors Vicon Annual Sales Meeting

  13. Government Programs Vicon Annual Sales Meeting

  14. Dedicated Web Pages Vicon Annual Sales Meeting

  15. American Jail Association • In the past month: • 888 members have seen our ad • 186 members have seen our company landing page Vicon Annual Sales Meeting

  16. Small Trade Events • IT Summit – Seattle, WA • Pennsylvania Association of School Business Officials (PASBO) – Pittsburgh, PA • ASIS Boston • ASIS NYC • Air Force Tech Expo – San Antonio • Alabama Sheriff’s Conference • Northeast Security Systems Contractors Expo (NSSCA) – Marlborough, MA • Virginia School Plant Managers Association (VSPMA) – Norfolk, VA • Border Security Expo – Phoenix, AZ • College & University Police & Investigators Conference (CUPIC) – Fairfax, VA Vicon Annual Sales Meeting

  17. Updated Print • PSG – with HD Express • HD Express marketing materials • New ViconNet software brochure • Camera Guide? • Events Management? Vicon Annual Sales Meeting

  18. New for 2014 • AEC Program - BIM • iPresent Sales Tool Vicon Annual Sales Meeting

  19. New BIM Portal - ARCAT Vicon Annual Sales Meeting

  20. Who’s Using ARCAT? Vicon Annual Sales Meeting

  21. 2.7 Million User Visits Per Year • All Content developed by ARCAT expert specwriters and BIM developers • SPECS • All in the CSI 3-Part Format • All in DOC, RTF, WP, Text and RFI • All same font, size, spacing, indentations, etc. • BIM • All BIM objects developed by ARCAT so they have the same appearance and same level of technical content • All in REVIT 2011, 2012, 2013 and 2014 formats Vicon Annual Sales Meeting

  22. Reach A&Es NOT specifically looking for us 85% of the searches on ARCAT.com are by product…only 8% by manufacturer. Manufacturer searches Other searches PRODUCT SEARCHES Vicon Annual Sales Meeting

  23. Advertising to A&E Community • Magazines • Full page monthly ads in 8 construction industry magazines • Search Engine Advertising • Google, Yahoo and 8 construction industry sites • Trade Shows • 20 x 30 booth at 5 major trade shows Vicon Annual Sales Meeting

  24. #1 in Search for CSI Specs Vicon Annual Sales Meeting

  25. iPresent Sales Tool Watch Video Vicon Annual Sales Meeting

  26. Marketing Overview Thanks. Questions??? Vicon Annual Sales Meeting

More Related