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Bill Moss Town Centre Manager

Bill Moss Town Centre Manager. About Maidstone. Where… mid Kent What… Kent’s County Town Population… 135,000 people Biggest shopping centre in Kent 1.25m sq ft of retail space Biggest NTE in Kent 420,000 sq ft 8.5% shop vacancy rate 660 face to face businesses. Marketing your enterprise.

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Bill Moss Town Centre Manager

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  1. Bill Moss Town Centre Manager

  2. About Maidstone • Where… mid Kent • What… Kent’s County Town • Population… 135,000 people • Biggest shopping centre in Kent 1.25m sq ft of retail space • Biggest NTE in Kent 420,000 sq ft • 8.5% shop vacancy rate • 660 face to face businesses

  3. Marketing your enterprise Who are you? What do you do? Who do you want to influence? What is your message? Where will you go to deliver it?

  4. Marketing your enterprise Publicity is your lifeblood Appear bigger than you are Be the first name on the invite list Be available to people Give opinions-don’t be afraid

  5. Marketing your enterprise Local Media- newspapers, radio, TV Attend events...be seen Face to face...meet people Rotary, Lions, W.I., VAM conference! Be available to radio and print media Get to know jounalists...don’t rely on editors

  6. Marketing your enterprise Corporate identity Be precious with logos Value your brand Image…image…image

  7. Marketing your enterprise Say “yes” if asked to join a group Don’t be afraid to speak…your opinion is important Invite the right people to meetings Don’t waste people’s time by outstaying your welcome

  8. Marketing your enterprise Get out there…see and be seen Never underestimate the power of a cup of tea and a chocolate biscuit Budget for hospitality and be sure to use it

  9. Marketing your enterprise New Media Web-site, Facebook, Twitter, Linkedin, Text and mobile marketing, QR codes, Voucher codes eg Groupon, Apps Google maps………….the list goes on! If you can’t do it, ask somebody younger to take on the responsibility

  10. Golden Nuggets • Believe in yourself-you will know more about your enterprise than anybody else • Don’t think you always need “the editor” • Create a corporate identity and keep to it • Get out into the marketplace • You reflect your enterprise

  11. Last Word Maidstone is a successful town because we talk to each other Your enterprise can be a part of this success

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