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Torquay Town Centre BID

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Torquay Town Centre BID

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    1. Torquay Town Centre BID Torquay Town Centre BID The Proposal 2010 -2015 Good evening good to see you all – thanks to Neil for his presentation I know Truro good to see the improvements there . This is the document that we are going to be presenting to you tonight – you should all have received a copy. This is the blue- print for this scheme over the next 5 years if you vote for it. I have been working with a great team of 24 BID champions to produce this. All run businesses in the town or have its best interests at heart. They have given up their time voluntarily to help get this scheme off the ground. They will be adding their comments to this presentation as I go through it. Good evening good to see you all – thanks to Neil for his presentation I know Truro good to see the improvements there . This is the document that we are going to be presenting to you tonight – you should all have received a copy. This is the blue- print for this scheme over the next 5 years if you vote for it. I have been working with a great team of 24 BID champions to produce this. All run businesses in the town or have its best interests at heart. They have given up their time voluntarily to help get this scheme off the ground. They will be adding their comments to this presentation as I go through it.

    2. This is the boundary of the BID areaThis is the boundary of the BID area

    3. From here to there From here, the harbour retail core to the Town hall and will include the new CIVIC Hub BP to include the jewel of the town and the main tourism attraction to the administrative core and all the interests between these 2 points Very long and narrow with different needs BP reflects this and its management will ensure that it is fairly distributed. 620 businesses including retail, commercial food and professional.From here, the harbour retail core to the Town hall and will include the new CIVIC Hub BP to include the jewel of the town and the main tourism attraction to the administrative core and all the interests between these 2 points Very long and narrow with different needs BP reflects this and its management will ensure that it is fairly distributed. 620 businesses including retail, commercial food and professional.

    4. Most of you will know all of this already but for the sake of clarity I just run through main points Defined area which can not change during the lifetime of the BID Defined and designed by businesses in the area and it will be controlled by them too. Local funds for projects ring fenced within the BID area Everyone who benefits contributes – no more free loading Provides added services NOT already included in your Business Rates Over 100 of these now across the country – many are now being renewed with greater mandatesMost of you will know all of this already but for the sake of clarity I just run through main points Defined area which can not change during the lifetime of the BID Defined and designed by businesses in the area and it will be controlled by them too. Local funds for projects ring fenced within the BID area Everyone who benefits contributes – no more free loading Provides added services NOT already included in your Business Rates Over 100 of these now across the country – many are now being renewed with greater mandates

    5. Why Torquay needs a BID Declining Market Share Increased competition Poor reputation Poor retail offer More events to create a buzz Reposition Torquay as a quality destination Exploit the unique natural asset Influence the change Significant decline over the past decade and very steep decline since 2007. Soaring vacancy rates at 18% last year. Reputation as a poor shabby town with a limited range of shops and restaurants non visitor survey respondents stated that the reason they did not holiday here was because of the poor shopping offer and access Exeter and Plymouth – John and David. To increase confidence give the town some atmosphere we need to organise events and activities to drive foot fall Raise our game and lkook at the quality of what we are offering in terms of presentation and service Fabulous bay/ harbour / how do we get the wealthy yacht owners to use the town? Business needs to influence and understand the changes and developments in your trading environment “DAVID ROWE”Significant decline over the past decade and very steep decline since 2007. Soaring vacancy rates at 18% last year. Reputation as a poor shabby town with a limited range of shops and restaurants non visitor survey respondents stated that the reason they did not holiday here was because of the poor shopping offer and access Exeter and Plymouth – John and David. To increase confidence give the town some atmosphere we need to organise events and activities to drive foot fall Raise our game and lkook at the quality of what we are offering in terms of presentation and service Fabulous bay/ harbour / how do we get the wealthy yacht owners to use the town? Business needs to influence and understand the changes and developments in your trading environment “DAVID ROWE”

    6. Who are your customers? - Who are not? Research commissioned last year. Population profile Just 11% of our population in a 20 min drive time of TQ are in the most deprived sectors cf 16% nationally Top end TQ 21.5% cf nationally 24.5% twice national average affluent pensioners – but where are they? Tourism – declined spend per head has dropped why? Less affluent holiday here why? We cater for the value end of the market we have to broaden our appeal and make sure that the quality of offer is here for all. Exeter and Plymouth also have huge areas of deprivation but they manage to cater for all of their population and we must do the same colleagues from Exeter and Plymouth target you customers because they offer what they want. Research commissioned last year. Population profile Just 11% of our population in a 20 min drive time of TQ are in the most deprived sectors cf 16% nationally Top end TQ 21.5% cf nationally 24.5% twice national average affluent pensioners – but where are they? Tourism – declined spend per head has dropped why? Less affluent holiday here why? We cater for the value end of the market we have to broaden our appeal and make sure that the quality of offer is here for all. Exeter and Plymouth also have huge areas of deprivation but they manage to cater for all of their population and we must do the same colleagues from Exeter and Plymouth target you customers because they offer what they want.

    7. What you told us Back to the BP Why have we included the projects in it that we have? Questionnaires x 550 - 43% retuned , independent survey of shoppers and town users by Skillsmart. Cleaner streets 36% Marketing 33% Security concerns 31% All wanted to know about what was planned and to have a say in how things are done. “PHIL CHAPMAN” Back to the BP Why have we included the projects in it that we have? Questionnaires x 550 - 43% retuned , independent survey of shoppers and town users by Skillsmart. Cleaner streets 36% Marketing 33% Security concerns 31% All wanted to know about what was planned and to have a say in how things are done. “PHIL CHAPMAN”

    8. What will the BID deliver for you? Marketing and Events ‘More customers better business’ Clean streets ‘Scrubbed-up and looking good’ Joined-up security ‘Safe and secure’ Influence ‘Have your say!’ These are the projects that the Bid will deliver over the next 5 yearsThese are the projects that the Bid will deliver over the next 5 years

    9. ‘More customers better business’ Events - annual programme to include: 2 high profile events a year - Spring and Christmas. Regular events. themed markets, street entertainment etc. Adding value to events E.g. Agatha Christie Festival, Torquay Regatta. Auditions for buskers etc. You told us that we need to do something to put the town on the map to drive up footfall The value of events can not be underestimated. So many towns and cities are identified by their events which attract 000’s of new customers spend and footfall, acres of excellent PR. (Nottinghill Carnival, Hay Book festival, Sidmouth Folk Festival etc etc.) Street markets and street entertainment to add atmosphere to the town TQ has a range of events already we need to add value to these to make sure the whole town benefits and that everyone in the region and beyond identifies TQ by these events and make it a must visit destination Ag Christie – look at what Will Shakespeare has done for Stratford Upon Avon, Emily Bronte has done for Yorkshire, Rick Stein has done for Padstow etc Lots of excellent performers out there that can really add atmosphere to a town throughout the year but lets make sure we get the good ones – auditions for buskers and set of conditions on how and where they can perform in the town “Carolyn Custerson” You told us that we need to do something to put the town on the map to drive up footfall The value of events can not be underestimated. So many towns and cities are identified by their events which attract 000’s of new customers spend and footfall, acres of excellent PR. (Nottinghill Carnival, Hay Book festival, Sidmouth Folk Festival etc etc.) Street markets and street entertainment to add atmosphere to the town TQ has a range of events already we need to add value to these to make sure the whole town benefits and that everyone in the region and beyond identifies TQ by these events and make it a must visit destination Ag Christie – look at what Will Shakespeare has done for Stratford Upon Avon, Emily Bronte has done for Yorkshire, Rick Stein has done for Padstow etc Lots of excellent performers out there that can really add atmosphere to a town throughout the year but lets make sure we get the good ones – auditions for buskers and set of conditions on how and where they can perform in the town “Carolyn Custerson”

    10. ‘More customers better business’ (2) Comprehensive marketing plan to include: Website to include a directory for all businesses Retail map and directory produced annually distributed across South Devon. Advertising campaign – on-line, outdoor and traditional. Market research to ensure we are getting it right. Work with EDC and new Tourism company to share information & customers. Keep you informed. Customers research more and more on-line we need to ensure that we are there in the cyber market place and that your businesses are there too. One comprehensive website for the town centre Advertising campaign to raise our profile and present Torquay as a credible choice for visitors and residents looking for attraction, shopping and services. Give investors some confidence that we are getting it right Fight back to regain the ground from our competition and capitalise Torquay’s fabulous asset the bay. Look for opportunities to work with the tourism industry. Mutual dependence Keep you informed newsletter email alerts, network meetings etc. “ EDDIE CORCHORAN” Customers research more and more on-line we need to ensure that we are there in the cyber market place and that your businesses are there too. One comprehensive website for the town centre Advertising campaign to raise our profile and present Torquay as a credible choice for visitors and residents looking for attraction, shopping and services. Give investors some confidence that we are getting it right Fight back to regain the ground from our competition and capitalise Torquay’s fabulous asset the bay. Look for opportunities to work with the tourism industry. Mutual dependence Keep you informed newsletter email alerts, network meetings etc. “ EDDIE CORCHORAN”

    11. Putting the Sparkle back into Torquay Christmas – untapped opportunity 5 year improvement for Christmas lights display Major Switch on event- enhance the carnival. Events in the run up Advertising campaign to retain our customers and attract new Spend on Xmas lights hand-to-mouth to date. Limited area old fashioned 5 year project to improve them. Switch on event Entertainment, street fairs, Christmas feature of the harbour side, amusements etc. Encourage tourists to venture out of their tinsel and turkey hotels and spend their time and money in the town Fight back against Plymouth and Exeter who regard your customers as their own “HELEN LARDER” Spend on Xmas lights hand-to-mouth to date. Limited area old fashioned 5 year project to improve them. Switch on event Entertainment, street fairs, Christmas feature of the harbour side, amusements etc. Encourage tourists to venture out of their tinsel and turkey hotels and spend their time and money in the town Fight back against Plymouth and Exeter who regard your customers as their own “HELEN LARDER”

    12. Marketing budget   Ł1/2 m over 5 years to raise Torquay’s profile and make it a destination of choice – quality town to match the quality of its location.Ł1/2 m over 5 years to raise Torquay’s profile and make it a destination of choice – quality town to match the quality of its location.

    13. ‘Scrubbed and looking Good’ Identified as your highest priority 36%. Remove gum and stains and deep clean once per year before main holiday season. Street washing of hot spots throughout the year. Dressing empty units. Work with JVC to ensure delivery of contract. Rapid graffiti and fly posting removal. collective contract for commercial waste collection? Gum and Grot busting – once a year big clean up before the main season so that we look clean and welcoming Turning empty units from eye sores into assets that will become shop windows for the town and what it has to offer We will be holding regular meetings with new contractors to make sure that the standards are met for cleaning, refuse removal, planting maintenance etc There may be an opp to set up a contract for comm waste to save money and coordinate to maximise efficiency and costs “ANNIE ROBERTS”Gum and Grot busting – once a year big clean up before the main season so that we look clean and welcoming Turning empty units from eye sores into assets that will become shop windows for the town and what it has to offer We will be holding regular meetings with new contractors to make sure that the standards are met for cleaning, refuse removal, planting maintenance etc There may be an opp to set up a contract for comm waste to save money and coordinate to maximise efficiency and costs “ANNIE ROBERTS”

    14. This is what it looked like Before After Before we had the gum removed last summer – the contractor said it was worse than Waterloo station!Before we had the gum removed last summer – the contractor said it was worse than Waterloo station!

    15. Environmental Improvements Budget Increased spend on Empty shops this now with a grant from CLG to revitalise town centresIncreased spend on Empty shops this now with a grant from CLG to revitalise town centres

    16. Safe and Secure Additional to current team: Day team 1 PC +2 PCSOs Night team 10 officers. 2 additional BID PCSOs. Co-location with Street Wardens in town centre offices. ‘Storenet’ / Police/ street wardens joint operation. Dedicated hotline police number for BID businesses. Instant messaging service Crime reduction training for BID payers. Purple Flag Award . You said security was an issue esp Castle Circus area joined up security, town centre location “NIGEL CURTIS” Tq in top 50 on Home Office hit list for night time disorder – mostly based on perception not crime stats- need to turn this around and prove the point Purple flag is the new standard for the night time economy, stringent conditions applied to gain it, Blue flag for beaches, Green flag for parks etc. Change reputation and encourage broader age range to come into town at night and share in safe relaxed atmosphere for all ages. “ADRIAN HOBBS”You said security was an issue esp Castle Circus area joined up security, town centre location “NIGEL CURTIS” Tq in top 50 on Home Office hit list for night time disorder – mostly based on perception not crime stats- need to turn this around and prove the point Purple flag is the new standard for the night time economy, stringent conditions applied to gain it, Blue flag for beaches, Green flag for parks etc. Change reputation and encourage broader age range to come into town at night and share in safe relaxed atmosphere for all ages. “ADRIAN HOBBS”

    17. Safe and Secure Budget Ł65k in year 1 to cover set up costs Office next door to our in Market Forum buildingŁ65k in year 1 to cover set up costs Office next door to our in Market Forum building

    18. Have your Say ! Positive BID vote is as much about collective bargaining, partnership and influence as service delivery. 620 businesses will have a voice. Represented by democratically elected BID Steering Group Influence decisions taken in the town centre and beyond. Collective purchasing e.g. trade waste etc. Better communication and networking. Costs NIL – benefits invaluable. A powerful lobby to ensure that we are delivering on your behalf and that the bigger issues are heard by local authority BID Steering Group more detail later Town centre info sharing – needs to improve so that we all get the message at the same time “ROY MARTIN”A powerful lobby to ensure that we are delivering on your behalf and that the bigger issues are heard by local authority BID Steering Group more detail later Town centre info sharing – needs to improve so that we all get the message at the same time “ROY MARTIN”

    19. Torquay BID 5 year Budget We shall be working hard over the lifetime of the BID to maximize this pot from matched funding, landlord contributions, commercial activity sponsorship etc The levy is your investment in the schemeWe shall be working hard over the lifetime of the BID to maximize this pot from matched funding, landlord contributions, commercial activity sponsorship etc The levy is your investment in the scheme

    20. Making sure it happens – get involved BID Steering Group(BSG) TTCCo is legally and financially responsible for the BID. BSG to monitor delivery and set the programme How can you have confidence that if you vote for this scheme it will work? We will set up an elected body BID Steering Group who will be responsible for monitoring and influencing how the BID is delivered. These people will be elected from the BID Levy payers in the town. We will invite nominations then hold a ballot . Meet monthly to ensure we are doing what we said we would. End of each year obliged to produce a fully audited set of accounts so you can see how your money has been spend against the plan we have set out here. How can you have confidence that if you vote for this scheme it will work? We will set up an elected body BID Steering Group who will be responsible for monitoring and influencing how the BID is delivered. These people will be elected from the BID Levy payers in the town. We will invite nominations then hold a ballot . Meet monthly to ensure we are doing what we said we would. End of each year obliged to produce a fully audited set of accounts so you can see how your money has been spend against the plan we have set out here.

    21. Measure our success We will gather this data to provide us and you with evidence of what impact this is having. Footfall key indicator for investors head offices and for you to give an indication of how we are doing - cameras to complement the figures we get from USSC and Fleet Walk. Selection of businesses to give us trading figs Customers survey once per year Car park usage Crime figures Vacancy rates Cleaning Bus usage We will gather this data to provide us and you with evidence of what impact this is having. Footfall key indicator for investors head offices and for you to give an indication of how we are doing - cameras to complement the figures we get from USSC and Fleet Walk. Selection of businesses to give us trading figs Customers survey once per year Car park usage Crime figures Vacancy rates Cleaning Bus usage

    22. What will it cost you? This is a table to illustrate costs at 1.5 % of RV at 2005 value. stay the same throughout the BID lifetime on an annual, monthly, weekly/ daily basis 85% of businesses in BID area have an RV of less than Ł50K representing 42% of total RV. These businesses will be paying less than Ł750 per year or equivalent of two computers.This is a table to illustrate costs at 1.5 % of RV at 2005 value. stay the same throughout the BID lifetime on an annual, monthly, weekly/ daily basis 85% of businesses in BID area have an RV of less than Ł50K representing 42% of total RV. These businesses will be paying less than Ł750 per year or equivalent of two computers.

    23. What happens next? Ballot papers out 1st March – returned by 29th March Results announced soon after. Majority - numerical and rateable value. If positive vote BID plan becomes a legal doc obligation s - you pay we deliver Invoices out 1st May Recruit BID manager to deliver the plan Operation Agreement how the monies are collected, Baseline agreement with council to determine the duties and services athatthey will continue to deliver and to ensure that what you pay will be ADDITIONAL n this and delivery contracts signed off Vote for the BID Steering group members Near the end of 5 year term we go through the process again to see if you want to continue Ballot papers out 1st March – returned by 29th March Results announced soon after. Majority - numerical and rateable value. If positive vote BID plan becomes a legal doc obligation s - you pay we deliver Invoices out 1st May Recruit BID manager to deliver the plan Operation Agreement how the monies are collected, Baseline agreement with council to determine the duties and services athatthey will continue to deliver and to ensure that what you pay will be ADDITIONAL n this and delivery contracts signed off Vote for the BID Steering group members Near the end of 5 year term we go through the process again to see if you want to continue

    24. Why should you vote for it? Increased foot fall. Improved reputation. A more attractive, vibrant trading environment. A voice and budget for businesses to make things happen. A dedicated BID Manager working for you. Opportunities to reduce costs through collective purchasing. A joined-up town centre, with all areas promoted and represented. A more welcoming & positive experience for your customers. Increased business. “CORMAC O’KEEFE”“CORMAC O’KEEFE”

    25. Key dates   W/c Monday 15th Feb Notice of ballot Monday March 1st - Ballot papers issued -                        - 28 days to vote    Thursday 25th March - Last comfortable posting day    Monday March 29th - all ballot papers should be back to ERS - 5pm deadline!!! Results 2/3 days later. “Annie Roberts”“Annie Roberts”

    26. This is our opportunity To deliver a business plan drawn up by the business community that will take us forward over the next 5 years To stop just talking as we will have the funding and resource to start delivering All of the business plan will be managed through the steering group members that are elected by us. Now it is over to you. PLEASE VOTE!  

    27. Contacts

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