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Darlington Town Centre

Darlington Town Centre. Business Improvement District BUSINESS MEETING August 2011. Why Am I Here?. This directly effects you Make an informed decision To understand your priorities for the Town Centre To ensure the Business Plan reflects your need

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Darlington Town Centre

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  1. Darlington Town Centre Business Improvement District BUSINESS MEETING August 2011

  2. Why Am I Here? • This directly effects you • Make an informed decision • To understand your priorities for the Town Centre • To ensure the Business Plan reflects your need • Initial consultation complete – Business Plan binding • What do you want and how much are you prepared to pay • Doing nothing is not an option

  3. What is a BID? An arrangement whereby business get together, decide what additional improvements they want to make, how they are going to manage and deliver those improvements and what it will cost them. This all goes into a business plan which is voted on by all those who would have to pay. The BID can last for a maximum of 5 years and must be able to demonstrate how it has benefited businesses who have funded it.

  4. Impact of BIDs • 140 BIDs • 30 reballots(100% success) • 74% vote in favour • 75,000+ businesses • £300m investment • 20% additional income

  5. BID Cleansing & Maintenance Safety & Security

  6. BID Projects Marketing & Promoton Access

  7. BID Projects Business Support Insurance Trade Waste Recycling Press/Media Buying Recruitment Networking Awards

  8. Benefits of a BID • Business Performance Up • Business Costs Driven Down • Capital Value of Assets • Business Control & Accountability • Proper Business Planning • Achievable Projects • Realistic Funds • Maximum Value from Existing Services • Additional Funding • No Freeloading

  9. Benefits of a BID

  10. Benefits of a BID

  11. Darlington BID Area • 808 Organisations in Total • Retail (70%) • Food, Drink, Entertainment (12%) • Office/Commercial (12%) • Total Rateable Value of £21m

  12. What’s Happened So Far? Phase 1: Feasibility Apr-May 2011 Phase 2: Wide Consultation Jun-Sep 2011 Phase 3: Feasibility Oct – Dec 2011 Phase 3: Business Planning Apr-July Phase 4: Campaign Jan-Mar 2012

  13. Key Consultation Findings • Over 70% considered marketing important • Litter, Chewing Gum, Graffiti a priority • Preventing Anti Social Behaviour, Property Damage, Shoplifting • Availability of Car Parking & Pricing • Central procurement of Trade Waste, Recycling and Advertising Buying a Priority

  14. Project Areas • Marketing & Promotion • Cleansing & Maintenance • Safety & Security • Access • Business Support

  15. Your Priorities? If You Had £300,000, How Would You Spend It? Phase 3: Business Planning Apr-July

  16. Your Choice? On the basis of what you have heard here today, would you vote yesorno for a Darlington Town Centre BID? Phase 3: Business Planning Apr-July

  17. Any Questions? Thank You For Your Time Phase 3: Business Planning Apr-July

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