Country Report United States Of America

1. Country ReportUnited States Of America

2. US Fact Sheet

3. Country Profile • Permanent member of the United Nations Security Council • World’s largest economy • Ranks second in Global Competitiveness Report of World Economic Forum

4. US Outbound 2008:Top Destinations • Overall US outbound: 63.6 million, down by one percent compared to 2007 • 30.8 million US travellers visited overseas markets, a decrease of one percent from 2007 • Top US international destination - Mexico (20.3 million US travellers) • Top US international destination - Canada (12.5 million US travellers) • Top five overseas markets - the United Kingdom, France, Italy, Germany and Japan • Destinations that experienced the highest growth in US visitation between 2007 and 2008: Colombia (+21%), Israel (+23%), Turkey (+48%), Egypt (+78%)

5. US Outbound, 2008: Generating regions

6. US Outbound: Generating regions

7. US Outbound, 2008:Destinations

8. US Outbound: Destinations

9. US Outbound: Top 5 Countries (spend in $billion)

10. US Outbound, 2008: Main Purpose

11. US Outbound, 2008: Demographics Male 53% Female 51% Female 47% Male 49% Average Age: 43.4 yrs Average Age: 45.9 yrs Average Age: 45.7 yrs Average Age: 43.8 yrs For Leisure & VFR All US Travellers Female 26% Male 74% Average Age: 42.5 yrs Average Age: 45.9 yrs Male Male Male Male Male Male Male For Business & Convention Female Female Female Female Female Female Female

12. Reaching US Outbound Consumers

13. US Inbound, 2008 Total Inbound Visitors to US: 25,341,000

14. US Inbound 2008:Top 10 Markets

15. US Inbound 2008: Growth Change

16. US Inbound Visitor Spending, 2008

17. US Inbound: Air Access

18. Top Ten Tourist Attractions, 2008

19. US Inbound 2008: Market Share

20. US Inbound, 2008: Market Share

21. US Market Dynamics, 2008

22. US Inbound, 2008:Demographics Female 45.4% Male 59.7% Female 40.3% Male 54.6% Average Age: 38.2 yrs Average Age: 41.6 yrs Average Age: 39.2 yrs Average Age: 42 yrs For Leisure & VFR All US Travellers Female 22% Average Age: 38.5 yrs Male 78% Average Age: 42.1 yrs For Business & Convention Male Female

23. US Inbound, 2008: Demographics

24. US Inbound, 2008: Market Shape

25. US Inbound, 2008: Travelling Group

26. US Inbound, 2008: Travelling Group

27. Reaching US Inbound Consumers

28. Top 15 Tourist Generating Countries (Jan - Jun 2009) * Arrivals to interioronly

29. US Domestic, 2008 • 1.984 billion Person-Trips (down 0.6% over 2007) • Leisure travel: 76% (1.5 billion Person-Trips) • Business travel: 24% (484 million Person –Trips) • Total domestic travel spending: $820.7 billion in 2008 • Business Trips account for 30% of domestic travel spending • Business Trip spending - $495 per Person-Trip in 2008 • Leisure Trip spending - $203 per Person-Tripin2008

30. US: Online Environment Total online population (000's) in 2009: 227,636 Percentage of population online in 2009: 74.1% Percentage of Population Online • Share of online searches in the US, by search engine, August 2009: • - Google sites: 64.6% (64.7% in July 2009) • - Yahoo! Sites: 19.3% (19.3%) • - Microsoft sites: 9.3% (8.9%) • - Ask Network: 3.9% (3.9%) • - AOL: 3.0% (3.1%)

31. US: 10-year Forecast

32. Notes General Figures given should only be read down the column, not across a row. Business travelers are defined as the respondents who stated their purpose of trip was business/professional, multiple purposes of trip are allowed Leisure travelers are defined as the respondents who stated their purpose of trip was leisure/recreation/holidays/sightseeing. Multiple purposes of trip are allowed 1 Multiple Responses Outbound * Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 30,789,000 (total U.S. residents visiting overseas destinations), 25,832,000 (83.9% Leisure/Visit Friends/Relatives) and 7,389,000 (24.0% Business/Convention). Rounded percentages were listed for all categories reported by 1 percent or more of the respondents and may not sum to 100%. *** Region/state and city estimates are only listed if they comprise at least 2 percent of the 30,789,000. States are listed in declining percentages within U.S. regions. Metro areas are listed in declining percentages within states. Inbound ** Percentages listed in this profile can be converted into estimated numbers by multiplying the percentage by 25,341,000 (total overseas travelers to the U.S.), 16,092,000 (total leisure-vacation travelers), or 6,386,000 (total business travelers)

33. References • World Travel & Tourism Council (WTTC) • Office of Travel & Tourism Industries (OTTI) • European Travel Commission • Central Intelligence Agency (CIA) • Visit Britain • Forbes Traveler

34. Disclaimer The report is based on the information from the published sources and references mentioned and inferences drawn are from them. Stark Tourism Associates and its Parent organization, The Stark Group and the Group Companies - Stark Communications, Stark Expo, Stark World Publications are not responsible for errors/omissions that could have crept in knowingly or unwittingly.