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Accessible Emergency Communications and Social Media. Carol Dunn. Who am I?. Carol Dunn, Caroldn Seattle Area. Social Media is an opportunity. Overcome communication barriers-if you try Reach people ‘where they are’ Help set positive narrative
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Accessible Emergency Communications and Social Media Carol Dunn
Who am I? Carol Dunn, Caroldn Seattle Area
Social Media is an opportunity • Overcome communication barriers-if you try • Reach people ‘where they are’ • Help set positive narrative • Help find out what is happening as it happens
Increase your ‘we’ • Diversity in hiring • Work together with groups in the community towards a shared goal.
Accessibility doesn’t just happen • Add captions or transcript files to youtubevideos • Learn how to make accessible PDFs (or avoid PDFs) • Resist the urge to add create a site that is primarily flash or silverlight • Keep language short and clear • Build accessibility into your budget from the beginning
Homework • Think about what human factors contribute to harm in disasters: • Can’t get out of the way of a hazard in time (proximity, mobility, awareness…) • Taken by surprise (awareness, immediacy, language/literacy…) • Access to resources (awareness, economics, marginalized..) • Awareness: attention redirected, working memory, information in right format, new to area
Information providers: Does your ‘content’ help? • Take the time to go through your public information thinking about how useful it is for individuals who navigate the world in different ways. • Sight, hearing, language comprehension, refocused attention/memory, understanding of abstract, distrusting • Online Screen Reader: http://tinyurl.com/WebAnywhereKY
Better yet: • Go find people in your community who can tell you directly how well your information works for them. • Talk to them • Work with them
There are a lot of resources that can improve your outreach efforts
Useful websites: http://tinyurl.com/EnableKY • Learning about your jurisdiction/target: • US Census, American Family Survey, MLA Language Map • Google Earth • Parcel Maps, Public Records
Where to create content • Visual: • Youtube, slideshare, pinterest, flickr, instagram, Lockerz • Audio: youtube • Text based: blogger, wordpress, tumblr • Immediate: Facebook, Twitter, Google+,
How to Increase participation? • Use social media to meet specific goals • Reach out: share information about your internet goals offline: create cards with easy links to hand out when meeting people • Gamification: example: Cheryl Bledsoe @Cherylble: 30 days 30 ways
After a high stress trigger • Most people will be experiencing: • Hyper-vigilance: intensely focused attention • Pattern seeking • Searching for a cause (tightening in group) • Inclined to take shortcuts • Willing to suspend disbelief: magical thinking • Compelled to act (maybe in a rash way) • Post event spike in feeling of vulnerability
Hyper-vigilance: • Information Vacuum • The higher the stakes, the more likely the official sources will grow very silent for the initial period to coordinate the message. • The higher the stakes the more information the public needs to have • The information vacuum will be filled, but not by whom you want.
Patterns Seeking • Provide Context! • There is a good chance some in the media and the general public are making jumps in logic that are wrong & don’t help
Changing/Tightening of ‘in group’/Inclined to take shortcuts • Remember whom you need to communicate with-not just people who are easiest to reach. • Post violence: Help protect whichever group is being singled out
Need to Act • Help set a positive narrative: ask people to reach out and get information to others, to help their neighbors • Provide guidance on what specifically is needed • Encourage fund raisers to say specifically how donations will be used • Be ready in advance with a plan for a goods/volunteer flood • Regional Catastrophic Disaster Coordination Plan –Volunteer & Donations Management Tool Kit http://tinyurl.com/donationtoolkit (pdf) • Video: Volunteer Reception Center (FEMA) http://tinyurl.com/VolRC
A lot of useful tools related to Situational Awareness John Severin Cracked Magazine
Links at • http://tinyurl.com/WebtoolsKY
Social Media is an opportunity • Overcome communication barriers-if you try • Reach people ‘where they are’ • Help set positive narrative • Help find out what is happening as it happens
Thank You • Carol Dunn • carol@2resilience.com • @caroldn • Links can be found at www.2resilience.com