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INNOVATION PRINCIPLES AT. 1. 2. 3. 4. AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY. DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR. CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME. DATA GETS EXCITING WHEN IT ’ s NOT INSIDE A SPREADSHEET. 1.
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1 2 3 4 AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET
1 AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY
YTSO http://youtu.be/P4lJTZinhe4
Streetview Technology Google Art Project http://www.googleartproject.com/
3 Live Shop - Sweden http://youtu.be/ENSG_UDCwcU
2 DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOUR
3 CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME
Chevy Camaro – Miss Evelyn http://youtu.be/TCaCNz0Vml8 VW Passat – Darth Vadar http://youtu.be/R55e-uHQna0
1,395,250 38,013,393
The size of the screen doesn’t matter browsing in the bedroom? desktop tv news dinner lunch break morning commute mobile
Super computers in everyone’s hands By the end of 2012 36% of Kiwis will have a Smartphone In 3 years mobile browsers will outnumber desktop browsers
Mobile enables vast possibilities stronger local intent new interfaces 1 in 3 searches are local 1 in 4 Android searches are voice
Mobile challenges us 3.8m texting related injuries in the UK each year 42% of US teens can send text messages with their phones still in their pockets
Tesco Barcode Scanner http://youtu.be/Q6w-ktXcVvY
4 DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET
Aaron Koblin – Amsterdam Text Messages http://youtu.be/WKuSBbleYuE
Aaron Koblin – Flight Data http://youtu.be/dPv8psZsvIU
1 2 3 4 AMAZING THINGS HAPPEN WHEN TECHNOLOGY MEETS CREATIVITY DIGITAL BRINGS INSIGHTS INTO CONSUMER BEHAVIOR CONSUMERS WANT TO ENGAGE EVERYWHERE & ANYTIME DATA GETS EXCITING WHEN IT’s NOT INSIDE A SPREADSHEET
Google Translate Beatbox http://youtu.be/KtjYKMtGNRc