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Beta Gamma Sigma Kevin Wilhelm Sustainable Business Consulting Tuesday August 30th, 2011 (during the Sounders Open Cup Semis). What I’m going to talk about. How I got my start Facts about sustainability in industry Why sustainability is important to companies
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Beta Gamma Sigma Kevin Wilhelm Sustainable Business Consulting Tuesday August 30th, 2011 (during the Sounders Open Cup Semis)
What I’m going to talk about • How I got my start • Facts about sustainability in industry • Why sustainability is important to companies • Who’s making $ by doing the right thing • What you can do to help
Okay, how I really started Today: Sustainable Business Consulting
Facts about Sustainable Business …and why it’s important to companies, you, and your career ambitions.
The State of Sustainability • The Government almost defaulted and was downgraded • The US is involved in three wars right now • Our political system is broken • Climate Legislation isn’t just stalled, it is dead • The EPA is under attack for enforcing GHGs • People are increasingly skeptical of green and climate change regardless of the science Yet, business needs to pay attention because there is big $ at stake
“In the middle of difficulty lies opportunity.” Albert Einstein
Some Major Effects • Extreme weather • Destabilization of local climates • Glacier retreat and disappearance • Sea level and temp rise, acidification • Desertification • Water scarcity • Increased spread of disease • Economic implications
Upcoming Regional and Local Regulation • EPA 14,000 largest emitters (> 25,000 MT) in ’11 • WA Requiring then 10,000 MT CO2e • Higher Fuel Efficiency Standards: 35.5 mpg, up to 54 • Renewable Portfolio Standards: 35 states & DC • Toxic Waste Limits, REACH ACCORDS • FTC rulings on “green” • International reporting: UK, Japan, etc
U.S. Mayors Climate Protection Agreement As of August 2011, 1054cities signed the “US Mayor’s Climate Protection Agreement.”
What’s Happening in the Marketplace • Fuel Prices: on everything, from air travel to lettuce • Supply Chain: Wal-Mart, Target, HP, Microsoft, SAC • Equity Investors: ESG, SRI, SEC Guidelines • Carbon Disclosure Project: $64 Trillion in Assets • Insurance: E&O Insurance • Debt: Equator Principles • FTC: Rulings on “green” • Other: Genesis Covenant, Pope’s comment, Sports Business Alliance
External & Internal ROI & NPV Environmental, Social, Climate Implementation
DuPont: Energy Efficiency • Optimized energy and distribution at its facilities • added new technologies with lower energy consumption • improved yields from manufacturing processes. • Reduced its CO2 emissions 72% below Kyoto target and saved $3 Billion!
Reconfigured the plastic bottles for its Suave shampoo. Changed production from curly noodles to straight noodles and then redesigned packaging to shave 20% off the size of its packaging.
From Waste to Revenue Use excess foam from Therm-a-Rest ProLite models as raw materials for camp pillows which “sell like crazy”. * Bi-Product synergy group recently launched in WA
GSB Law: Office Practices • Installed six high-speed scanners to scan every correspondence coming in to the office • Web based storage allowed to them to convert storage rooms into office space. • Saved paper, time (filing, copying, shredding), and opened up floor space on each of its three floors. • Net Savings over $1,000,000
Amgen: Employee Productivity and Commuting • Began using video conferencing • provided showers, lockers, onsite bike tune-ups • Zipcars & shuttle every 15 minutes downtown Scott Eklund / P-I
How You Can Get Involved • Best place to make change is where you are. • Join your company’s Green Team. If none exists, start one! This is a good career move. • Take the case studies posted and put to action • Attend conferences, go to Green Drinks, volunteer • Get some additional training: City U, Bellevue College, Bainbridge Graduate Institute Get Involved!
What’s Happening in the Industry? • Where are the jobs? (by industry) • Geographic hot spots (Seattle, Portland, Vancouver, San Francisco, London/EU) • Who is doing it and how many are doing it? • What are the jobs? (CSR director/manager, sustainability consultant, other)
Helpful Resources Local Resources • Seattle Climate Partnership (SCP) www.seattle.gov/climate/partnership.htm • Business Leaders for Climate Solutions www.climatesolutions.org • Bellevue Green Business Challenge –Paul Andersson Pandersson@bellevuewa.gov Reporting and GHG Protocols • Climate Registry • EPA Climate Leaders • Carbon Disclosure Project (CDP) • GRI General Climate info • Climatebiz, Pew Center of Climate Change, UW Climate Impacts Group, Climate Institute, US Global Change Research Program, Safe Climate.net For Taking Action • 350.org (McKibben), Climatecrisis.net (Gore) Top 100 sites on Climate Change • World Environmental Organization www.world.org/weo/climate
What you can do? • People ask us: What can your 4 person firm do? • LEAD • Named a best small business to work for in Seattle, Bronze medal winner from Environmental Business Journal • Remember I started out not even knowing the term “sustainability” so you are already ahead of where I was when I started
Come talk to me after ! Kevin Wilhelm SustainableBusiness Consulting Tuesday August 30th
Closing • In closing….we have an amazing opportunity ahead of us. And with this comes amazing responsibility. • The challenge is huge, but How many of you have read Tom Brokaw’s book “The Greatest Generation.” They were uniformly declared this for the 20th century, because our parents and grandparents were the ones that stood up to Fascism. • We can be this century’s greatest generation, the ones who planted a flag in the ground and decided that “we”, “we” were going to be the ones to avert this potential global catastrophe. Not only because this is the right thing to do, but also because as I’ve detailed here tonight because it is an effective way to increase profitability, reduce risk, meet customer and investor expectations, and improve the value of your brand at the same time. • This is your opportunity. This is your responsibility. Please join us in making this happen