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Local Identity Products Support Systems in Finland. - BOTTLE NECKS in KAINUU. Bottle necks preventing the growth. Marketing and sales are separated -availability of products is difficult -lack of marketing. Minimal co-operation between training, guidance and R&D. Bottle necks….
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Local Identity Products Support Systems in Finland - BOTTLE NECKS in KAINUU Experience of Local Identity products in Kainuu Area (Finland) / Pirjo Heikkinen, LAG Living Kainuu
Bottle necks preventing the growth • Marketing and sales are separated • -availability of products is difficult • -lack of marketing • Minimal co-operation between training, guidance and R&D Presentation name and author
Bottle necks… • Hard to get the Big Picture: a coordinator needed, and thematical program for food industry in Kainuu • Lack of research and product development kitchen premises, and readyness to produce test series Presentation name and author
Bottle necks… • Entrepreneurial spirit, - tradition and abilities are minimal, ”we’re just producing raw materials…” Presentation name and author
Development actions needed • R&D Kitchen • Defining the needs of professional kitchen (central) • Activities to boost the birth of enterprises, and creating environments for R&D • Finding those interested in entrepreneurship, tayloring the training • Get the local public food providers more closely committed to local food Presentation name and author