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Effective Business Communication Today

Learn the Three-Step Process for Audience Planning, Writing, and Completing Messages in Business Communication. Understand how to state a request, explain and justify it, and close the message effectively. Discover tips for routine requests, goodwill messages, and more.

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Effective Business Communication Today

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  1. Writing Routine, Good-News, and Goodwill Messages Business Communication Today

  2. The Three-Step Process Audience Planning Writing Completing Message Message Audience Business Communication Today

  3. State the Request Explain and Justify the Request Close the Message Routine Requests Business Communication Today

  4. State the Request Up Front Be Specific Pay Attention to Tone Assume Your Audience Will Comply Avoid Starting With Personal Introductions Punctuate Polite Requests and Questions Differently Business Communication Today

  5. Explain and Justify the Request Ask Important Questions First Ask Relevant Questions Deal With One Topic Per Question Business Communication Today

  6. Specific Request Goodwill and Appreciation Contact Information Close the Request Three Important Elements Business Communication Today

  7. Routine Requests(Form letters are often used) Products and Services Information and Action Claims and Adjustments Recommendations and References Business Communication Today

  8. The Reader’s Attitude Your Requirements Placing Orders Business Communication Today

  9. Company Insiders Company Outsiders Requesting Action and Information Business Communication Today

  10. State the Problem Offer Details and Explanation Propose Specific Action or Solution Making Claims and Requesting Adjustments Business Communication Today

  11. State the Request Provide a Résumé or Other Information Express Appreciation Requesting Referencesor Recommendations Business Communication Today

  12. Start With the Main Idea Provide Details and Explanations (sales promotion when appropriate) End With a Courteous Close(and resale when appropriate) Routine Announcements, Replies and Positive Messages Business Communication Today

  13. Policy Statements Reminder Notices Informative Messages Business Communication Today

  14. Requests forInformation and Action Choosing the Direct Approach Handling Potential Sales Business Communication Today

  15. Claims and Requestsfor Adjustment Who Is at Fault? The Company The Customer A Third Party Business Communication Today

  16. Avoid Overstatements Provide Facts Be Specific Avoid Value Judgments Providing Recommendationsand References(Beware of libel and slander) Business Communication Today

  17. Good NewsAnnouncements(News Releases) Offers of Employment Products and Operations Business Communication Today

  18. Congratulations Appreciation Condolences Sending Goodwill Messages Business Communication Today

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