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Company Overview. December 31, 2009. Stock Price. Outstanding Units: 14,139,614 Unit Price: $12.81 Market Cap: $181,128,455 Quarterly Distribution: $0.18. TSX Venture: CVL.UN. Our Business. Cervus Equipment Corporation.
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December 31, 2009 Stock Price • Outstanding Units: 14,139,614 • Unit Price: $12.81 • Market Cap: $181,128,455 • Quarterly Distribution: $0.18 TSX Venture: CVL.UN
Our Business Cervus Equipment Corporation • Previously a publicly traded limited partnership and has recently converted to a corporation • listed on the TSX Venture exchange • Aggregator of equipment dealerships • Two of the strongest brands in our market sectors – John Deere and Bobcat • JCB – a strong brand in the UK, Europe, and Asia • Sustainable performance • Experienced management team
1982 -2003 Founding shareholders involved with John Deere dealerships/ John Deere in Western Canada 2003 Cervus LP begins in March 2003 with 5 John Deere Agriculture Equipment stores in Alberta. Adds 2 more John Deere stores in Saskatchewan in November 2004 Acquires three additional John Deere stores, two in Saskatchewan and one in Manitoba 2005 Acquires 5 stores in Alberta selling Bobcat, JCB and JLG construction equipment and completes a $12 million private placement. 2006 Acquires a John Deere store in Watrous, Saskatchewan and closes a low performing store in south eastern Saskatchewan 2007 Acquires a John Deere dealership in Olds, Alberta 40 minutes north of Calgary 2008 Completes $25 million bought deal at $25 per unit. 2008 Acquires 2 John Deere stores in Melfort and Prince Albert Saskatchewan 2009 Acquires 2 John Deere stores in Pincher Creek and Claresholm Alberta and 1 store in Cranbrook British Columbia 2009 Converts to a corporation through transaction with Vasogen and now operates as Cervus Equipment Corporation Company Background & Achievements
Mapping our Success Our Locations Cervus operates 22 John Deere, JCB, and Bobcat stores in Western Canada
Percent of Revenue by Segment (for year ended December 31, 2008) Agriculture Revenue by Segment (for year ended December 31, 2008) Construction Revenue by Segment (for year ended December 31, 2008)
Financial Highlights Revenue ($ millions) Total Assets ($ millions) Net Earnings ($ millions)
Cervus & John Deere Stock Price Compared On A Percentage Basis
Our Mission “Leading brands, a company-wide customer commitment, plus a skilled and dedicated team - this is why Cervus excels at what we do” Cervus Equipment Corporation is in the business of acquiring and operating authorized agricultural and industrial equipment dealerships by facilitating dealer succession and providing capital, resources, training and opportunity for the next generation of dealers to effectively position them for profitability and growth.
Corporate Conversion Strategy Cervus LP and Vasogen • Conversion is primarily motivated by changes to Canadian federal income tax legislation • Cervus provided $7.5 million to Vasogen • Vasogen renamed Cervus Equipment Corporation • A 3 for 2 stock split has been completed • Quarterly dividend payments commenced in the fourth quarter 2009 of $0.18 per common share • Will gain an estimated tax shield in excess of $225 million following the agreement
“We are a leadership company building diverse and robust businesses that canperform through any cycle.” Growth Strategy Effective, Efficient Operations We are migrating to a system of centralized processing and administration in order to realize on the efficiencies now available through centralized processing. Trained, Experienced, Engaged Employees A strong commitment to employee ownership ensures our employees have a vested interest in the company’s performance and enjoy the fruits of their labour while providing Cervus Equipment Corporation with a competitive advantage. Diversified, Well-Capitalized Dealership Networks We need to grow in order to enhance the range and depth of services we offer our customers and keep pace with consolidation. Significant growth opportunities to take advantage of include consolidation of equipment dealerships, plus geographical and market diversification.
Growth Strategy Managing The Competitive Environment We believe that in order for Cervus Equipment Corporation to have sustainable earnings we must answer the competitive threat on three levels: attention to our customers, partnering with our suppliers and strong market presence. Customer Focus Customer satisfaction is a key performance criteria used in evaluating dealership performance. Customer input is obtained formally and informally and is used to modify dealership processes to improve our customer service. Partnering With Suppliers A strong relationship with our manufacturers is critical to ensuring product delivery, price competition and quick response to competitive pressures. Strong Market Presence We believe that a strong market presence is a key factor in driving top and bottom line results. We accomplish this by providing world-class products and services to our customers at competitive prices.
“These are positive times for Cervus EquipmentCorporation. Strong demand, especially in theagricultural sector, plus acquisition opportunities at reasonable values, means we are in the forefront of apublic market looking for growth stories like ours.” Senior Management Peter Lacey, CEO, has been affiliated with the farm equipment industry for many years, having bought his first John Deere dealership in 1982 in Red Deer, AB. Mr. Lacey founded Cervus Corp. (the predecessor to Cervus Equipment Corporation, in 1999). Randy Muth, CFO, holds the CA designation (Alberta) and the CPA designation (Illinois) and joined Cervus Equipment Corporation in the fall of 2005. Randy has worked for national and international companies in Canada and the US in finance and operational roles since the early 1980s. Graham Drake, VP of Operations for the Agriculture Division, has been an owner/operator of a farm equipment dealership and has held various managerial and sales roles with John Deere Ltd. since 1982. John Higgins, VP of Operations for the Construction Division, has held various managerial roles in the industrial equipment and transportation sector since the late 1970s
Why Buy Cervus • Quarterly distributions of $0.18 • Experienced management team • Young growth-orientated employees and owners • Opportunities for continued growth • Agriculture is still strong despite recession • Continued profitable dealerships • Construction, although down, is still a good long-term investment as infrastructure is still needed in western Canada