1 / 13

1. WHO WE ARE

1. WHO WE ARE. ALTERNA’TV is a Business Division of Satmex, leader Latin American Satellite Company since 1997.

hali
Download Presentation

1. WHO WE ARE

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. 1. WHO WE ARE • ALTERNA’TV is a Business Division of Satmex, leader Latin American Satellite Company since 1997. • ALTERNA’TV began operations in Q2-04. Since then, the focus has been bringing meaningful and quality programming from Latin America to address the lack of relevant programming targeted to the Hispanic community in the U.S. • ALTERNA'TV has shown tremendous success by securing affiliate distribution agreements with 5 out of the 7 Top US Pay TV distributors: DIRECTV, Comcast, Time Warner Cable, Charter and Cablevision among others.

  2. CURRENT PAY TV DISTRIBUTION

  3. 2. WHAT’S ALTERNA’TV SELECT • As a result of the channels programming success in the Cable and Satellite industries, ALTERNA’TV has created a new service: • ALTERNA’TV SELECT, is a source of relevant content, focus in the Hispanic Market with a great diversity of genres, professionally produced in constant renovation. • ALTERNA’TV SELECT, is a fully dedicated operation with the objective to provide “the best a la carte” Spanish language programming for local broadcasters in the United States. • ALTERNA’TV SELECT offers among others, genres such as: news from different regions of Mexico and Latin America, series, documentaries, music videos, journalism, comedy, general entertainment, immigration related shows, sports, tourism, etc. • ALTERNA'TV SELECT is the real alternative to authentic, local and relevant programming in Spanish. It is your opportunity to communicate with all the Spanish-speaking communities living in the United States in exactly the way they demand; by acknowledging the differences and similarities that define their very particular identities and origins.

  4. 3. THE CONVENIENT STORE CONCEPT Our Unique Proposition • Since you have immediate access to pick and choose from a great variety of relevant content “a la carte”, ALTERNA’TV SELECT becomes your convenient store for television programming. • Cost effective programming structure • ALTERNA’TV SELECT is the best choice for you, because now your programming budget can be maximized with plans according to your needs. • You don’t buy only shows…you are buying a programming based service with as many hours as you see fit…this gives you the flexibility to replace shows that are not performing with a different one, at not extra cost to you. • With ALTERNA’TV SELECT you can test and check your grid very easily until you build your winning line-up!

  5. CONTENT ADQUISITION NETWORK Store & forward 2 3 1 4 Broadcaster IRD Video Server Playout/Master Control 5 ALTERNA'TV Broadcasters • Signal reception by Broadcaster (antenna and receiver (IRD) digicipher) • Acquired content stored in video server • Reproduction and transmission of stored content • Content enjoyed by end user • Programming distribution signals available to broadcaster via Satmex 5 * Broadcaster is responsible for all the reception equipment

  6. FOUR EASY STEPS…THAT HELP YOU MAXIMIZE YOUR PROGRAMMING BUDGET 1 CHOOSE… the content from our different channels that best fits your needs 2 DOWNLINK… content directly from our Satmex 5 satellite 3 BROADCAST… store and forwardaccording to your needs 4 CHECK… how your market responds. If you are not satisfied, choose again! …Let ALTERNA'TV SELECT be your business partner for your relevant high quality programming targeting your Spanish speaking audiences Participating content sources: México Regions of Mexico República Dominicana Uruguay Paraguay Venezuela Bolivia Chile News Comedy General Entertainment Children Sports

  7. 4. WHY ALTERNA’TV SELECT • ALTERNA'TV Select’s programming allows Broadcasters to better compete in the market with high quality productions and relevant content at an accessible rate • The diversity of content in ALTERNA’TVs Select’s programming offer allows broadcasters to build a solid lineup focusing on its audience’s place of origin, language, age and economic level • Broadcasters may complement its offer with original programming that targets the different Hispanic communities • Through Alterna’TV’s state-of-the-art technology, broadcasters will now have the control and flexibility to fine-tune their programming line-up. • Access to well-established programming that has proved to be of great value to all Hispanic television packages where they have been launched • ALTERNA'TV Selects’s distribution proposal for broadcasters reduces dubbing and tape delivery costs significantly • For national deals, ALTERNA’TV Select’s allows each local Broadcaster station to design their own lineup, according to its local service area

  8. 5. PRICE STRUCTURE • Price on per hour basis, it is a subscription service based on purchasing blocks of time.

  9. 6. TERMS AND CONDITIONS • 1 Year contract with specified number of hours of programming per month • 4 passes within the year of contract • Monthly fee based on number of hours acquired per month per station • Available through ALTERNA’TV’s satellite (Satmex 5) • Broadcaster is responsible for the antenna and receiving gear for downlink and play out • Information for avail management will be provided • Programming offer and schedule is subject to ALTERNA’TV channel’s lineup and grid • Subject to Licensor’s prior approval, Licensee shall have the right to make minor cuts and edits, in order to make programs conform to applicable laws, comply with Licensee’s broadcast and / or commercial format License Period Payment Terms Delivery Content Adaptation

  10. 7. FOR SALES AND INFORMATION / CONTACTS: • Maricela Hernandez D. • Programming • Tel. +52 55 2629-5820 • Fax +52 55 2629-5850 • maricela.hernandez@satmex.com • Address: Rodolfo Gaona #86 • Col. Lomas de Sotelo • México, D.F. • C.P. 11200 • Paulina Ayala • Programming • Tel. +52 55 2629-5826 • Fax +52 55 2629-5850 • paulina.ayala@satmex.com • Address: Rodolfo Gaona #86 • Col. Lomas de Sotelo • México, D.F. • C.P. 11200

  11. APPENDICES

More Related