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The Background of Central TAFE Fitness Centre. Basic Info Phone: 9427 1483 Opening times: Monday - Friday 6am-9am, 11.30am - 7.30pm Saturday 10am - 3pm (The centre is not open on a Saturday if it is a long weekend or during term holidays) Fees:
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The Background of Central TAFE Fitness Centre Basic Info Phone: 9427 1483 Opening times: Monday - Friday 6am-9am, 11.30am - 7.30pm Saturday 10am - 3pm (The centre is not open on a Saturday if it is a long weekend or during term holidays) Fees: Members annual join fees $50 per year (incl appraisal nad personal program) Membership payment options (members only) $20 = 4 visits, 2 months expriy $45 = 10 visits, 4 months expiry $45 = 1 month, no holds $100 = 3 months Casual payment $10 per visit, also available to members Membership includes Fitness appraisals conducted by registered Instructors Programs (circuit training, hypertrophy training, cardio-vascular training, fat loss, rehabilitation etc) Supervised program induction with registered Instructors Lunch time group exercise programs
Group Exercise Timetable • Classes run 12.10 to 12.50 • All classes are included in membership • or $65 per 8 week block (unlimited classes) or $10 casual entry • Monday - Circuit • Tuesday - Total Body • Wednesday - Fighting Fit • Thursday - Modern Pilates Personal Training • For $50 includes 12 x 60minute sessions with an appraisal at the beginning and end of each session
General Stats Total students - 17372 • Full time – 9114 • Part time - 8258 • Perth campus - 9639 (by far the biggest) • Lecturers - 650 • Full time - 500Part time – 150 • New gym members in 2010 - 69 • Fitness students who have joined - 67 • Total new members - 138
The New Look • Getting a complete revamp; new paint, new carpet and will slowly renew the equipment – A LOT MORE VIBRANT • Affordability; making students aware that the prices are affordable and realistic • Where it is; new signs (perhaps flags) and ensuring people are know the location. • NEW NAME, NEW LOOK
Target Publics Point of View Surveying current lecturers and students we found they want the following; • 41% wanted cheap fees; • 4% suggested that it was included in the fees and or information included in course/induction • 13% informed us they didn’t know where the gym was; • another 3% said they thought that if they had better adverts they may be enticed • 4% wanted Longer Opening hours • 8% wanted Better/More Equipment • 7% said they didn’t have time between their classes • 3 % wanted better customer service • 12% said absolutely nothing • only 5% were already members
Target Publics • Main Targets are all Students and Lecturers at Perth Campus (Full and Part time Students) • Minor Targets are the; • “outside” publics • Other campus’