Independent Economic Development Task Force

1. Independent Economic Development Task Force Meeting #14 November 20, 2013 K. Gleasman

2. Agenda • Review and approve meeting notes from Mtg #13 • Update Roadmap • Evaluate Jeannette Goldsmith EDO construct • Finalize prep for J. Goldsmith visit 12/4 • Review conclusions from questions 1 – 22 - all • Finalize approach for full day 12/6 meeting • Other topics from task force • Public Comment –Summarized Input • Adjourn

3. Review and approve meeting notes from Mtg #12

4. Roadmap to complete 3 tasks • Have brainstormed list of 27 targeted industries • Reviewed and modified: • TC Assets • TC Challenges • Targeted companies profile • Approach to econ development • Branding • Marketing 9/11/2013

5. Evaluate J. Goldsmith EDO Construct • Create a new public-private EDO; merging the following: • TC Office of Planning & Economic Development • Transylvania Partnership • Economic Development Advisory Board • Transylvania Chamber of Commerce • Tourism Development Authority* * Continues as entity • Heart of Brevard • Rationale: leverage public sector funding with private investements and merge duplicative efforts

6. Evaluate J. Goldsmith EDO Construct • Mission: • attract, retain, and create quality jobs for TC • Develop needed community assets to maximize opportunities for investment and quality job creation • Six functions • Lead in designing and executing marketing strategy • Primary point of contact, create relationships, assist prospects • Lead support network for existing employers • Product and community development (HOB, Tourism, Business Park) • Tourism • Marketing and Research including web page and social media

7. Evaluate J. Goldsmith EDO Construct • Funding: • Public Sector 70% (City of Brevard, TC, and Town of Rosman) • Private Sector 30% (memberships, sponsorships) • Governance: • Two boards comprised of same individuals comprising • 501(c) 6 to allow for lobby and advocacy • 501 (c ) 3 to enhance fundraising

8. Evaluate J. Goldsmith EDO Construct • Staffing: • CEO/President • VP of Economic Development • VP of Membership and Investor Relations • Project Manager – Economic Development • Project Manager – Product Development • Visitor Center/ Tourism Coordinator • Marketing Coordinator

9. Evaluate J. Goldsmith EDO Construct • Budget: $700K in Yr1 to $825K in Yr 5 • Includes: Salaries, supplies, travel/membership/conferences, outside services, events, rent/utilities

10. Finalize prep for J. Goldsmith visit 12/4 J. Goldsmith questions (modified 11/20): • Why no mention of land use planning in county? • How did you conclude: • Significant economic development overlap amongst organizations • $750K was the right budget • No product available • Why little mention of tremendous volunteerism? • What are good measures for economic development success? • How sensitive is Transylvania County competitiveness to tax rate? • How do we push quality of place higher on selection criteria for incoming companies? • What else can we do to reduce risk – i.e. keep companies in funnel longer? • How do you connect org structure to deficits of TC Economic Development? • Prioritize site selection criteria for us. • How does 70% econ growth coming existing business jive with recommended org structure?

11. Review conclusions from questions 1 – 22 - all

12. Perceptions of Current Effort – Reasons for Success

13. Perceptions of Current Effort – Reasons for Lack of Success

14. Perceptions of Current Effort

15. Perceptions of Current Effort

16. HOW ECONOMIC DEVELOPMENT WORKS TODAY

17. HOW ECONOMIC DEVELOPMENT WORKS TODAY

18. HOW ECONOMIC DEVELOPMENT WORKS TODAY

19. HOW TO IMPROVE

20. HOW TO IMPROVE

21. Finalize approach for full day 12/6 meeting • Each task force member presents top 1 – 5 organization construct options • We will combine like options and give each a name • Form 2 groups, one with 4 members the other with 3 members • Round 1: Each group will evaluate 1/2 of the options • What’s “good” about this option • What’s “bad” about this option • Suggest tweak to improve option • As a full team we will look for themes in the feedback and establish common principles for the organization structure • Start at Step 2 and repeat if it makes sense, with the tweaked structures

22. Other topics from task force members

23. Public Comment – summarized input • Please send public comment to: • email address: TCIEDTF@gmail.com or • Or provide in writing prior to or after each meeting. • New email will be accessible to all task force members • Karen Gleasman will ensure written comments are passed on to all task force members • No input received last week

24. Adjourn

25. Mission statements

26. Targeted completion date – after upgrade • Oct 23, 2013: propose process to analyze agency data • Oct 30, 2013: finalize process to analyze agency data (retreats?) • October 31, 2013: most all agency input received • November (with holidays): analyze data • December: propose/evaluate organization construct alternatives • End of January: Interim report to community – Brand, mission, vision, brainstormed list of targeted businesses, and EDO construct(s) • Feb 12 – finalize org construct, brand, mission, vision • March – Select targeted businesses, develop initial marketing plan • March – Final report prepared/presented to community and commissioners

27. Definition of Economic Development “Economic development is a process by which a community creates, retains, and reinvests wealth, and improves the quality of life.” David Dodson, MDC Inc, Chapel Hill, NC

28. Decision criteria for EDO decision • Economic development is a process by which a community creates, retains, and reinvests wealth, and improves the quality of life • Covers all seven elements of solid approach to economic development • Recruitment – soliciting companies to come or start here, includes marketing • Existing Industry Effort • Small Business Development • Entrepreneurial Development • Workforce Development – EDO consolidates needs and facilitates solutions • Economic Culture Creation • New business “ambassador” to smooth way with permitting, regulations • Vision/Leadership/Accountability – includes metrics related to mission and funding • Anticipated good return on financial investment • Great utilization of human capital including terrific volunteer base • User friendly – east to access, explain, and understand • Active engagement of the whole of the county • Clear communication and cooperation amongst parts

29. Targeted industry brainstormed list 10/9/2013