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Fight to the Finish Program Proposal fo r Call of Duty League and Programming

Fight to the Finish Program Proposal fo r Call of Duty League and Programming. Why launch a season?. Engage your core fans more deeply Drive SDK usage Attract top gamers Create buzz, awareness and demand for Call of Duty Develop a new revenue stream

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Fight to the Finish Program Proposal fo r Call of Duty League and Programming

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  1. Fight to the Finish Program Proposal for Call of Duty League and Programming

  2. Why launch a season? • Engage your core fans more deeply • Drive SDK usage • Attract top gamers • Create buzz, awareness and demand for Call of Duty • Develop a new revenue stream • eSports is a $100M-$200M businessin 3 years

  3. Call of Duty – 2013 Season JANUARY FEBRUARY MARCH APRIL APRIL Pre-seasonMatches: Practice rounds MAY MAY Season Competition JUNE Season Competition JUNE JULY JULY All-StarBreak AUGUST AUGUST Season Competition Online competition with coverage and specials SEPTEMBER Playoffs andFinals in Las Vegas SEPTEMBER OCTOBER NOVEMBER DECEMBER

  4. What does it take to launch a season? Technology Services Events Logistics Media Partnership Content Production Finals Venue Revenue Generation Competition Infrastructure Distribution/Audience CBS is uniquely positionedto bring best in class solutionsto launch the season

  5. Seasonal and special coverage Leverage CBS programming experience to create compelling content to drive season awareness, participation etc

  6. Revenue Strategy • Sell packages/sponsorship for season coverage, programming and final event • Event Tickets • Leverage CBS experience in monetizing digital and on-site inventory • GRAMMYs, March Madness, E3, Comic-Con • NASL, MLG, own3d, Twitch • Future: Pay per view

  7. Technology Newproductionfacilities CBS iPad Player Call of DutySDK New CBSCMS Platform Leverage CBSi player (over 20,000 events annually for live streaming) Use Twitchtechnology

  8. Distribution / Audience Development Season: • Promotion across CBSi/Gamespotfamily of sites • Nearly 500 Million monthly uniques WW • #1 gaming network Gamespot • Promotion through partners such as Twitch, etc. • Coverage of Finals on CBS Sports Network TV with promotional buildup

  9. Business terms • Competition/Season Play on-site and streaming 80/20 (A/CBS) net of production costs • Seasonal coverage and specials 20/80 (A/CBS) net of production costs • Activision commits $7 Million/yrin ad spend on Gamespot network in 2013 and 2014 • Activision support via talent, promotion to user base, license to video rights etc.

  10. Appendix

  11. Season Competition CreatePre-season buzz Regular season online competitions Potential Fantasy League Regional competitions Final on-sitecompetition

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