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Social Media for Internal Communications

Social Media for Internal Communications. 15 October 2010. Panelists. Suzanne Yahoda. Abby Smith. Brian Anderson. Sheryl Lewis. At ROI Communication we help large companies connect and inspire employees through the power of communication. . 3. About ROI Communication.

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Social Media for Internal Communications

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  1. Social Media for Internal Communications 15 October 2010

  2. Panelists Suzanne Yahoda Abby Smith Brian Anderson Sheryl Lewis

  3. At ROI Communication we help large companies connect and inspire employees through the power of communication. 3

  4. About ROI Communication We design and execute communication strategies that engage employees, enhance leadership credibility and improve business performance. Our areas of expertise include: • Strategy and planning • Leader and manager communication • Employee engagement • Culture and change management • Mergers and Acquisitions • Measurement and analysis • Visual design • Social media

  5. Poll question #1 Which social media tools do you frequently use? (select all that apply in the panel to the right) Facebook Twitter LinkedIn YouTube Yelp Foursquare Social Bookmarks (e.g., del.icio.us) Other

  6. Poll question #2 Which statement best describes your business' current approach to internal social media? We do very little at this point We are currently analyzing options We are experimenting with a limited program We are implementing multiple social programs across the organization We have a documented social media plan and use metrics to track performance

  7. Paradigm Shift Many to Many One to Many

  8. Social Media is Exploding! • Listen: Capture insights and feedback • Talk: Share information • Connect: Build relationships • Collaborate: Help solve problems and share ideas • Energize: Spark advocacy and drive positive viral messages

  9. Internal Social Media is Here! • 42% of respondents who use social media do not currently measure the effectiveness of social media. • For those who do, employee engagement and participation in social media are the primary metrics used. *Based on a survey conducted by Melcrum of 128 organizations in February, 2010 to assess the degree to which organizations are using social media tools internally.

  10. Business Case for Internal Social Media *Based on a survey conducted by Melcrum of 128 organizations in February, 2010 to assess the degree to which organizations are using social media tools internally.

  11. Social Media Policies *Based on a survey conducted by Melcrum of 128 organizations in February, 2010 to assess the degree to which organizations are using social media tools internally.

  12. Internal Social Media Challenges • Legal/HR concerns, getting employees to participate, and corporate culture are among the top challenges to adopting social media *Based on a survey conducted by Melcrum of 128 organizations in February, 2010 to assess the degree to which organizations are using social media tools internally.

  13. Suzanne Yahoda

  14. We Want Engaged Employees • Employees feel a personal stake in company’s success • Work like a “team” no matter where employees sit • There’s an environment of trust and collaboration • Transparency from the “ivory tower” • Work is FUN!

  15. SymCitizens @ SymCity

  16. The Benefits of Social Media • Reduces cost • Has a high “believability” factor • Promotes sharing through viral dialogue • Focuses employee “down time” away from other distractions • Allows interaction regardless of role, location or personality

  17. Lessons Learned • Make it fun to use • Enlist participants/seed dialogue • Encourage non-work-related conversations • Ensure closed-loop communications • Don’t avoid controversy – open conversation weakens the grapevine • Integrate social media into existing communications • Set clear guidelines for proper use

  18. Brian Anderson

  19. About HP Enterprise Services • One of HP’s largest business units • Provides applications, business process and infrastructure technology outsourcing services • More than 130,000 employees • HP investing $1 billion to transform Enterprise Services business, providing end-to-end information technology services to better serve clients

  20. Enterprise Services Global News website • Primary landing page for Enterprise Services internal news • Prominent placement for links to Enterprise Services social media, both internal and external • Includes link to HP’s official social media policy

  21. Enterprise Services Global News blog • Quick recaps and links to Global News items • Casual tone encourages open conversation, greater sense of community • Prompt posts for breaking news to position the blog as a “must visit” • Pushes Global News content to WaterCooler

  22. WaterCooler • HP tool for social networking and knowledge exchange • Aggregates social media across HP, cross-references it with employee directory • Makes it easier to locate people and expertise (tags) • Social media elements include blogs, discussion forums, Wikis, Chatter, RSS, and more • Social Computing Lab (HP Labs)

  23. WaterCooler User Profile • Encourages engagement and collaboration outside of usual work group • Enables easier sharing of ideas, interests, expertise and information • Functionality for virtual conversations to take place

  24. Abby Smith

  25. Driving Engagement Through Social Media Abby Smith Director, Global Internal Communications Cisco Systems

  26. Social Media: Amplify and Engage Move employees from awareness to action Reach via formal vs. informal communications Build communities with relevancy, personalization Motivate, engage…..viral ambassadors

  27. “Together” Brand Launch • Employees communications to “come together to celebrate” the evolution of the brand • First 200 people receive gift cards for company store • DJ with Video Screens sharing the Twitter Parade and high energy music

  28. Social Media Launch • Twitter Parade http://isparade.jp • Created a new hashtag • “#CiscoTogether” • Ask employees to tweet about • how tech helps bring people, • companies and industries together • Put feed on our Facebook and VOD on You Tube; Blog on Platform

  29. My View Central view for customized Cisco news Integrated Workforce Experience Integrated with communities and spaces Integration with Exchange for mail, tasks, and calendar Integrated contact list across all systems Integrated tagging

  30. Communities Quick view of top communities contributors- easier access to experts Work without having to switch applications Embedded Discussion Topics with integrated documents and video

  31. Five Keys to Social Media Success

  32. Social Media for Internal Communications questions

  33. Social Media for Internal Communications Thank you to our panelists and our attendees Contact information: ROI Communication Office 831-430-0170 Email slewis@roico.com Web www.roico.com

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