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Library Research Skills

Library Research Skills. Com 4114 Crisi s Communication. Presented by Teresa To, Subject Librarian for COM. 26 Feb 2014. Intended Learning O utcomes. At the end of the session, you will learn the following: Formulate search statement for the topic/case chosen

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Library Research Skills

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  1. Library Research Skills Com 4114 Crisis Communication Presented by Teresa To, Subject Librarian for COM 26 Feb 2014

  2. Intended Learning Outcomes At the end of the session, you will learn the following: • Formulate search statement for the topic/case chosen • Identify information sources in order to locate information • List criteria to evaluate sources of information • Know the importance of citing sources of information

  3. Case Studyon Crisis Management The Horse Meat Scandal • Horse meat scandal blamed on 'pursuit of cheap food‘ • http://www.farmersguardian.com/home/livestock/horse-meat-scandal-blamed-on-pursuit-of-cheap-food/53257.article • Published: Farmers Guardian 8 Feb 2013 • IKEA Investigates Horse-Meat Meatballs, Files Report Against Supplier • http://www.huffingtonpost.com/2013/03/05/ikea-horsemeat-meatballs_n_2811554.html • Published: The Huffington Post 05 Mar 2013 • Horse Meat Free and Back on the Menu: Ikea Meatballs • Http://www.cnbc.com/id/100578551 • Published: CNBC 21 Mar 2013

  4. Formulate Search Statement

  5. When an Event Occurs http://www.youtube.com/watch?v=b-unmqKWD0E Published on Feb 15, 2013 Meat products from across Europe have been found to be contaminated with horse meat - it is a scandal that says a lot about modern eating habits and the desire for ever cheaper processed food. In some cases, ready meals like beef lasagne, were found to contain up to 99 percent horsemeat.

  6. Questions to Ask • Is this true? • How do you verify the issue? • What are people saying about it? • What is the damage? • If you were hired to manage the crisis, how would you rectify this situation?

  7. Formulate a Search Statement • A search statement may consist of single words, phrases, and/or combined terms describing your topic that you will use to search for relevant information. • It applies to searching library catalogues for books, library databases for journal articles and search engines on the Internet (like Google) when you are looking for information on a topic.

  8. Searching Effectively What are the public opinions on the horsemeat scandal? How Ikea managed the crisis? …Can’t you just type the above topic into a database? …Yes, but you may not get accurate results i.e. too few or none. This means that you may miss out on some useful information because this is not the most effective way to search for information

  9. Combining Your Keywords Use the Boolean operators And, Or, Not to combine keywords

  10. The Truncation Symbol * Make searching easy… cut down the typing… and get great results by using the truncation symbol, the asterisk * communication, communicated, communicates, communicating, etc. communicat* will find:

  11. “Phrase Searching” Use quotation marks to search for a phrase • e.g. “Horse Meat” • e.g. “Crisis Communication” Using quotation marks ensures that you retrieve words in the exact order which means that you will find more relevant results.

  12. Identify Information Sources

  13. Information Timeline • Journal • Cloning • Newspaper An Event Occurs Same Day Day after Week Month-Year Year(s) • Magazine • Blog • Listserv • Internet • Radio • TV • Book

  14. Ways to Collect and Share Information Website Book Popular Information Scholarly information Daily Life At CityU Journal Facebook Dissertation Email

  15. Why Not Just Use Google? Web resources Google & other search engines More authoritative and reliable for academic purposes, including peer-reviewed and scholarly materials Library resources Most resources on the Web are unfiltered. Information found using search engines does not go through a review process More organized materials, selected, reviewed, and classified by librarians Resources are updated regularly Links may be “dead,” and information may beoutdated Library resources are not free. The Library pays a fee for access to them. Many are available in full-text in electronic format Free Internet resources may notbe available in full-text

  16. Books • When to use them? • When you want to find: • an overview of a topic • comprehensive information on a topic • historicalinformation • a summary of research on a topic • Books do not have the most recent information on a topic. • Books do not usually focus on very specific, narrow topics.

  17. How to Locate Books? The Library catalogue – Two interfaces for your convenience Library Catalogue 2.0 • A single search box • Use when you want to do a broad search to see what the Library has on your topic Classic Library Catalogue • Search particular fields (e.g. author, title, call number, etc) • Use when you want to conduct a more specific search • It’s mobile!

  18. Journals • When to use them? • When you need • Current research, scholarly research on a specific topic • Scholarly journals - When you need • Informationabout current events, opinions, and diverse topics of popular interests • Magazines, Newspapers Many Library-subscribed newspaper, magazine and journal articles are available only online via Library databases.

  19. Library Databases • When to use them? • When you need journal articles on e.g. Horsemeat Scandal • Need to find research papers or articles in scholarly journals, newspapers or magazines but have no information about where to find the relevant papers or articles • Do not want to browse through each issue of a periodical to find articles relevant to a particular topicor to see the latest research ….Search one of the Library’s databases e.g. Communication & Mass Media Complete

  20. How to Access a Database Select the Databases tab on the Library’s home page. Select your subject area to see a list of relevant databases

  21. WiseNews To search for information about your company, you can find relevant newspaper articles from sources like WiseNews. Library homepage  e-resources  databases  title list  “w”  WiseNews To search, click on “Wisers Information Portal”

  22. Wisers Information Portal Enter keywords horsemeat and “horse meat” Change the date range to approx. when the crisis took place ex. 2013-01-01 – 2014-02-19 3. Select your region 4. Click Search Result: Horsemeat scandal = 129 “horsemeat scandal” = 97 Horsemeat scandal and Ikea = 13 “Horsemeat scandal” and Ikea = 6

  23. Company Information Learn about your stakeholders by using Hoover’s Company Profiles! Library homepage  e-resources  databases  title list  “H”  Hoover’s Company Profile Enter the name of company and click the magnifying glass to search!

  24. Social Media Social media. What is it? Web based tools that are collectively referred to as social media. Help people to share information, exchange ideas, and create content over the web. Help people to connect to other people in a virtual environment. Provides a real time view i.e. information as it happens. e.g. company disclosures, news, announcements, instant response to events, instant feedback.

  25. Social Media Tools Source: Hill, M. E. (2013) Marketing strategy: The thinking involved. Thousand Oaks, Calif.: Sage. Source:

  26. Real Time Search Tools for Social Media Free tools are available to help you search across a range of social media Information found in social media is not always reliable. -unlike information found in sources such as the Library’s databases (academic journals, company profiles) or company web sites. Doesn’t represent everyone’s views - just those who like to use social media Not every company or business organization has a presence on social media http://topsy.com/ Search Tweets from 2006 onwards, images & links. Use it to track “sentiment” “influencers” e.g. top brands Use it with Caution in Your Research!

  27. Where to Start Searching This depends on the sort of information you need

  28. Evaluate Information Sources

  29. Evaluate Information Sources Consult the Beginning Your Research Guide: Library Homepage Research Guides  Beginning Your Research Access directly: http://libguides.library.cityu.edu.hk/research Ensure you’re looking at the verified company page or product/brand page. If possible, cross check information you find in social media in ‘traditional’ sources. E.g. news sources/websites, business journals, company profiles. If you can’t verify it …use with caution in your research!

  30. Evaluate Information Sources

  31. Citing Sources of Information

  32. Why Should You Cite Information Sources? Now you’ve found the sources: books, journal articles, or even web sources…you need to cite them because: • Other researchers may wish to read some of the journal articles, books or other sources that you have referred to when writing your research. • It proves that you have consulted research for your work, giving your assignment academic credibility. • It protects you from allegations of plagiarism. Using other people’s ideas, whether they are from books, magazine or journal articles, non-print materials, Internet sources, etc., without acknowledging the sources is Academic Dishonesty

  33. Plagiarism - Why Should You Care? The City University of Hong Kong “Rules of Academic Honesty” states: • “Academic honesty is central to the conduct of academic work. Students are expected to present their own work, give proper acknowledgement of other’s work, and honestly report findings obtained.” If you are studying or doing research in the academic world, you have to follow the rules. City University of Hong Kong. (n.d.). Rules on academic honesty. Retrieved from http://www.cityu.edu.hk/provost/academic_honesty/rules_on_academic_honesty.htm

  34. Citing Information Sources - Citation Style • When someone else’s ideas are used, from wherever they are (books, journals, websites, videos, lectures), always Cite the Information Sources • Citation style – Use APA style to cite sources in your assignments or projects • Always consult the latest edition and printing • Publication Manual of the American Psychological Association, 6th edition, second printing Consult the Beginning Your Research Guide: Library homepage Research Guides  Citing Sources of Information Access directly: http://libguides.library.cityu.edu.hk/citing

  35. Activity – Research on Another Case We will not place any further orders with our suppliers for products containing angora wool until we have concluded these visits [to farms] and reviewed the findings Marks & Spencer statement https://secure.peta.org/site/Advocacy?cmd=display&page=UserAction&id=5171

  36. Useful Resources News Databases: • WiseNews • Factiva • Press releases of the company in question Articles on stakeholder analysis/ public relation crisis: • Communication & Mass Media Complete Company profiles: • Hoover’s Company Profiles • Business Source Complete Social Media • Facebook and blogs are great sources of public opinions Library Research Guides • Citing Sources of Information • General Information & More  Resources for Course-related Library sessions  Crisis Communication Research Guide http://libguides.library.cityu.edu.hk/crisiscommunication

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