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Build Your Business Through Summer Selling

Build Your Business Through Summer Selling. Pearl Stewart. Manager of Field Training. Kristina Swift. Director of Sales Operations. Tonight ’ s Agenda. The Winning Formula to Increase Sales Set a Goal – Make a Plan The Customer Search is On Summer Selling Tips to Increase Order Size

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Build Your Business Through Summer Selling

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  1. Build Your Business Through Summer Selling

  2. Pearl Stewart Manager of Field Training

  3. Kristina Swift Director of Sales Operations

  4. Tonight’s Agenda • The Winning Formula to Increase Sales • Set a Goal – Make a Plan • The Customer Search is On • Summer Selling Tips to Increase Order Size • Satisfaction In Action – Customer Service • Webinar Attendance Draws!!!

  5. The Winning Formula

  6. Increase Your Business During the Summer • Set a Goal • Don’t forget…summer selling is followed by our busiest selling season • Open your store every Campaign…Customers appreciate consistency

  7. Set Ambitious Goals • Determine where you are and where you want to be • Plan NOW for your Success!

  8. Guaranteed Discount

  9. Formula to Success for President’s Club $10,000 / 26 Campaigns ↔ $385 per Campaign ↔ $25 Average Order ↔ 15purchasing Customers per Campaign

  10. Formula to Success for Honour Society $25,000 / 26 Campaigns ↔ $961 per Campaign ↔ $25 Average Order ↔ 38 purchasing Customers per Campaign

  11. Formula to Success for David H McConnell $50,000 / 26 Campaigns ↔ $1,923 per Campaign ↔ $25 Average Order ↔ 77 purchasing Customers per Campaign

  12. Formula to Success for President’s Club Council $75,000 / 26 Campaigns ↔ $2,885 per Campaign ↔ $25 Average Order ↔ 115 purchasing Customers per Campaign

  13. Customer Search Is On!!

  14. Let’s Begin Our Customer Search • Power of 3/Cold Calling/Door Knocking/Prospecting • It’s all about reaching out to the Potential Customer! - Focus on your goal - Prepare an opening statement - Determine her/his need - Close the sale

  15. Let’s Continue... Our Customer Search • The Power of Referrals

  16. Let’s Continue... Our Customer Search • Social Media – facebook/Online Virtual Cork Boards/Online Classified Posting Board

  17. Let’s Continue... Our Customer Search • Traditional Bulletin Boards

  18. Let’s Continue... Our Customer Search • Community Newspapers – Coffee News

  19. Let’s Continue... Our Customer Search • Create a Personal Introduction Flyer

  20. Let’s Continue... Our Customer Search • Avon On Locations • Tail Gating

  21. Let’s Continue... Our Customer Search • Have your Car Attract Customers

  22. Let’s Continue... Our Customer Search • Promote NEW Product with Campaign 22

  23. Let’s Continue... Our Customer Search • Listen for noise and watch for activity in Residential Areas

  24. Let’s Continue... Our Customer Search • Summer is “Moving Time” – Welcome new neighbors

  25. Let’s Continue... Our Customer Search • It’s Summer – Visit Lake Resorts/Cabins

  26. Follow-Up Yields Results

  27. And the Winner Is...

  28. Tips to Increase the Average Customer Order!

  29. DEMOS Work! • Seeing is Believing/Trying is Buying! • Customers buy MORE when they SEE, TOUCH, SMELL the product!

  30. ADD-ON or UP-SELL • Before the Close – select and SELL – just one more product

  31. Feature Your Own PICK OF THE CAMPAIGN • Insert a flyer or use a “Red Dot” Sticker

  32. CROSS SELLING

  33. Promote the ORDER BUILDER or PREMIUM of the Campaign • Only $9.99 each with every $20 brochure purchase Valued @ $29.99

  34. TESTIMONIALS Sell Product • Promote through - Social Media - email - flyer included in your brochure - in person

  35. Focus on Products that Sell During the Summer • Sun Protection • Insect and Bug Repellent • Bath and Shower Products

  36. Use STORE MAP for Selling Tips

  37. Focus on REPEAT Business • Skin care = Repeat business • Skin care = Increased order size • Skin care = Full Commission • Earnings potential

  38. Focus on REPEAT Business • Anew product – average cost • $35.00 per product • 10 new Customers…repeat • the purchase every • 3 months! • 10 x $35.00 = $350.00 • $350.00 x 4 purchases • per year = $1,400.00 • for 1 product

  39. Promote MARK. to Our Future Avon Customer

  40. Home/Book/facebook Virtual Parties Imagine - 1 Party of YOUR Choice per Campaign @ $500 26 Campaigns = $13,000 in Sales + NEW CUSTOMERS

  41. “We LOVE Summer”Event Selling • Reach hundreds of people • Use the “We Love Summer” toolkit • Avon Sun/Bug Guard Blitz

  42. Personalize Your Business It Goes a Long Way!

  43. Supporting the Needs of the Customer

  44. Are You Surprising Your Customers? • “Random Acts of Appreciation” • Welcome Pack for New Customers • Thank you card or e-mail • “Customer of the Campaign” • “Upgrade Your Service”

  45. And the Winner Is...

  46. And in Closing...

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