Solutions for a Living Planet

1. Linking market trade and marine conservation: Hong Kong’s case study Allen To Conservation Officer, Marine WWF-Hong Kong Solutions for a Living Planet

2. Linking market trade and marine conservation: Hong Kong’s case study How often consumed? In HK & Southern China 49% consumers eat seafood few times every week 28% weekly (released in Sept 2010)

3. Linking market trade and marine conservation: Hong Kong’s case study How much consumed? Yr 2003 – 2005, ranked 3rd in Asia

4. Linking market trade and marine conservation: Hong Kong’s case study How much for LRFF? From 18 countries in 1998 From 50 countries in 2009 ~40% from CT

5. Linking market trade and marine conservation: Hong Kong’s case study Where are seafood sourced? > 150 countries and territories worldwide Many unsustainable sources and species (e.g. sharks, bluefin tuna, and some live reef food fishes)

6. Linking market trade and marine conservation: Hong Kong’s case study Unsustainable sourcing – what are the impacts Seafood supply (species & quantity) in Hong Kong Marine resources available in the Coral Triangle Ecosystem effects

7. Linking market trade and marine conservation: Hong Kong’s case study Threats + Importance of seafood = Opportunity for Changes Caterers (Restaurants / Hotels / etc) Consumers (Public / Corporate) Seafood Suppliers Recommendations Recommendations Seafood guide Green Spring Dinner Ocean-friendly Catalogue Ocean-friendly Menu

8. Linking market trade and marine conservation: Hong Kong’s case study WWF’s Role in Hong Kong Consumers (Public / Corporate) Seafood guide Green Spring Dinner

9. Linking market trade and marine conservation: Hong Kong’s case study WWF Engagement with Consumers WWF-Hong Kong Seafood Guide • - Launched in 2007 • - Conducted comprehensive assessment of 67 common species • Distributed 500,000 copies • Let the public to make a smart choice Consumers

10. Linking market trade and marine conservation: Hong Kong’s case study WWF Engagement with Consumers Green Spring Dinner • - Call for corporate to choose ocean-friendly menu during their corporate dining • - Let companies help marine conservation through making their choices • - Over 10,000 have and will enjoy the dinner Consumers

11. Linking market trade and marine conservation: Hong Kong’s case study WWF Engagement with Consumers Green Wedding (upcoming) • - ~50,000 couples in Hong Kong. • - Sustainable seafood (e.g. LRFF) + paper / timber use + low carbon living Consumers

12. Linking market trade and marine conservation: Hong Kong’s case study Demand Side Engagement The public want to know where to choose ocean-friendly seafood! The consumers are looking for alternative choices! Consumers

13. Linking market trade and marine conservation: Hong Kong’s case study WWF’s Role Caterers (Restaurants / Hotels / etc) Ocean-friendly Menu

14. Linking market trade and marine conservation: Hong Kong’s case study WWF Engagement with Caterers Ocean-friendly Menu • - Call for caterers to offer an ALTERNATIVE Ocean-Friendly Menu at first step (Marriott, HK Jockey Club, LHGroup, Super Stars Group…) • - WWF provide advice on the sustainability of seafood and help the caterers to source alternatives choices. Caterers

15. Linking market trade and marine conservation: Hong Kong’s case study WWF’s Role Seafood Suppliers Ocean-friendly Catalogue

16. Linking market trade and marine conservation: Hong Kong’s case study WWF Engagement with Seafood Suppliers Supplier engagement • Identify sustainable seafood products • Establish a catalogue containing only ocean-friendly seafood • Connecting these suppliers + products with sustainable seafood buyers Seafood Suppliers

17. Linking market trade and marine conservation: Hong Kong’s case study Supply Side Engagement Response to the increasing public call and give the public a sustainable choice Caterers Seafood Suppliers